meat misinformation series

The meat industry's PR prowess is well-known, but a new study digs deep into the sector's reliance upon academics and universities to validate its pushback against research linking livestock farming to climate change, and influence…
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Misinformation is rampant in the food system, with attacks on alternative protein becoming louder and more frequent. Robbie Lockie, founder of the newly formed Freedom Food Alliance, talks about the organisation's research into meat and…
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With 2024 a year of major elections around the world, Caitlin Smith, senior campaigner at corporate watchdog Changing Markets Foundation, highlights the non-profit's research into alternative protein misinformation on social media, and why…
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Today's kids are more vulnerable to climate change than any generation, and thus more inclined to have consumption behaviours that are kinder to the planet – the meat industry is trying to derail that by influencing the education system. …
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To combat misinformation, ease consumer confusion and offer balance to the discussion around plant-based meat and ultra-processed foods, Green Queen has published a free, comprehensive resource guide on the topic in an easy-to-use FAQ…
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A host of studies suggesting positive outcomes for the livestock industry's claims to climate neutrality are highly misleading, given they use a methane measurement tool that significantly undermines their emissions impact. The US…
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An analysis of 285 million posts on social media has shown how conspiracy theories, junk science, and pro-meat and -dairy posts are driving a misinformation campaign against climate-friendly food and alternative proteins. Here are 12…
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Food and climate journalist Thin Lei Win shares more details and context about the Lighthouse Reports investigation she worked on with multiple journalists and co-published by The Guardian and IRPI exploring how meat lobby groups pushed…
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A new investigation by climate media outlet DeSmog has revealed the deep ties between agriculture lobby groups and a group of influential EU politicians, who are consequently pushing against the bloc's green agriculture reforms around…
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Former officials at the UN Food and Agriculture Organization (FAO) said they were censored and undermined by the body when reporting on the methane emissions caused by the animal agriculture industry, owing to pressure from the livestock…
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In the EU and the US, livestock farming receives about 1,000 times more funding than plant-based and cultivated meat, with the "gigantic" power of the animal agriculture industry blocking the development of sustainable proteins, finds a…
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