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American plant-based dairy startup Good Planet Foods has just expanded its range with snack-sized vegan cheese wedges. The new Plant-Based Cheese Wedges come in three flavours, and are designed to be a convenient cruelty-free alternative to classic dairy cheese snacks.
Good Planet Foods has just released its newest vegan cheese range, Plant-Based Cheese Wedges. The range, which comes in three flavours—Original, Pepper Jack and Smoked Gouda—come in 4-ounce packages containing six individually-wrapped portions that are perfect for snacking. It is the latest addition to the brand’s vegan cheese lineup, which includes shredded and sliced mozzarella, parmesan, cheddar and provolone alternatives.
Plant-Based Cheese Wedges
According to the Bellevue, Washington-based startup, its new vegan cheese wedges are designed to be just as “snackable” as its dairy-based counterparts. The Laughing Cow lookalikes, however, are made from 100% plant-based ingredients like coconut oil and plant-based proteins. It is also gluten-free, soy-free, certified non-GMO and keto-friendly.
By virtue of being dairy-free, the brand’s vegan wedges are also far more sustainable. Globally, the 13 largest dairy producers together generate more emissions than Britain’s annual carbon footprint, according to data from the IATP.
“We are committed to growing the segment by making it easy for consumers to make a sustainable choice and choose plant-based,” commented Good Planet co-CEO Bart Adlam. “With this innovation, we are delivering an [alternative with] all the creaminess, satisfaction, and taste of dairy cheese.”
Good Planet’s new Plant-Based Cheese Wedges are now retailed for $4.99 at supermarket chains like HyVee and Wakefern.
Vegan cheese market matures
Adlam says the expansion of the brand’s product portfolio comes as long-time consumers begin to demand more variety in dairy-free offerings, while mainstream shoppers are also making the shift towards plant-based dairy more than ever before.
“The plant-based cheese segment is growing extremely fast, but the potential is far greater than we are seeing,” shared the co-CEO.
Currently, plant-based cheese is a $2.7 billion global market, but is estimated to double to $4.5 billion by as soon as 2025. On viral social media platform TikTok, vegan cheese tops the charts as the most popular plant-based food trend.
Investors betting on the future of plant-based dairy backed Good Planet last year, in a $12 million Series A round that went towards expanding the startup’s range and distribution. Since the brand first launched via foodservice in 2018, it has launched in over 700 retail locations, including in Safeway and Wegmans.
As the dairy-free trend continues to take off, established food players are also now on board to tap the market. Bel Brands, the maker of Laughing Cow, said it will be releasing vegan versions of all its iconic labels, among them Babybel and Boursin as well. The French dairy giant has also launched Nurishh, its own 100% plant-based cheese line.
All images courtesy of Good Planet Foods.