10 Vegan Food Trends Taking Over TikTok, From Dairy-Free Cheese to Plant-Based Chicken

4 Mins Read

There’s been an enormous surge in interest around plant-based eating in recent years, and social media trends can be a huge tell-tale for consumer demand. Google Trends, for instance, recorded an all-time high for vegan search terms in 2020, doubling the level logged just five years ago. While Google is still the leading global search engine, one social media platform – TikTok – has taken the world by storm with its 1 billion monthly users. 

So we were wondering, what are the most popular vegan foods trending on TikTok, raking up literally billions of views worldwide? Data collected by plant-based startup Chewsy found that videos on TikTok with the hashtag “#vegan” have been watched an astonishing 8.1 billion times, and ranked the ten most popular vegan foods garnering the most views of all. 

1. Vegan cheese – 20.1 million views 

Plant-based feta developed by Stockeld Dreamery. (Source: Stockeld Dreamery)

Did you know: Plant-based cheese is currently a US$2.7 billion global market, and is set to double to over US$4.5 billion by 2025

2. Vegan chicken – 16.6 million views 

Plant-based chicken katsu curry made with Singapore vegan chicken brand Tindle. (Source: Tindle / Next Gen)

Did you know: Atlas Monroe, a Black woman-founded startup in Los Angeles, is about to become the world’s largest plant-based fried chicken maker

3. Vegan ice cream – 13.3 million 

NotCo’s dairy-free vegan ice cream. (Source: NotCo)

Did you know: Vegan gelato brand Sacred Serve is the first startup to launch 100% plastic-free and recyclable ice cream cartons

4. Vegan smoothies – 12.9 million

Vegan smoothie. (Source: Pexels)

Did you know: Summer is just round the corner and we’re in love with these four delicious super-cooling plant-based smoothie recipes

5. Vegan cookies – 10.6 million

Vegan cookie from Sai Kung Cookie Co. (Source: Sai Kung Cookie Co.)

Did you know: There are now vegan-friendly cookies popping up all over town in Hong Kong, from matcha to choc-chip – you can check them out here

6. Vegan pasta – 9.6 million

Vegan Summer Pasta by Lazy Kat Kitchen. (Source: Lazy Kat Kitchen)

Did you know: Californian food tech Prime Roots recently launched a 100% plant-based line of ravioli, filled with koji-based bacon, chicken, lobster and more. 

7. Vegan burger – 8.6 million

Plant-based burger developed by Oumph! (Source: Oumph!)

Did you know: Beyond Meat has just released a new version of their famous Beyond Burger, which contains 35% less fat and fewer calories. 

8. Vegan tacos – 8.5 million

Impossible Foods plant-based tacos at Cali-Mex. (Source: Cali-Mex)

Did you know: Taco Bell is testing a brand new meatless taco made with their new chickpea and pea-based protein. 

9. Vegan cake – 7.8 million

Vegan raw avocado cake by Hazel & Cacao. (Source: Hazel & Cacao)

Did you know: Plant-based baking isn’t as hard as you think – you can easily substitute eggs for these six natural vegan ingredients

10. Vegan milk – 7.4 million

Almond milk. (Source: iStock)

Did you know: Swedish oat milk giant Oatly is about to launch its IPO on the U.S. stock market and could be seeking a US$10 billion valuation

Lead image courtesy of Tofurky.


  • Sally Ho

    Sally Ho is Green Queen's former resident writer and lead reporter. Passionate about the environment, social issues and health, she is always looking into the latest climate stories in Hong Kong and beyond. A long-time vegan, she also hopes to promote healthy and plant-based lifestyle choices in Asia. Sally has a background in Politics and International Relations from her studies at the London School of Economics and Political Science.

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