beyond meat

Beyond Meat's first new ad campaign after a difficult year sees the plant-based meat brand go back to its roots – literally. Titled There's Goodness Here, Beyond tackles misinformation about plant-based meat in a subtle response to the…
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Beyond Meat faces a class action lawsuit over claims it misled investors about its production and growth plans. The Retail Wholesale Department Store Union Local 338 Retirement Fund filed a lawsuit last week against Southern…
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As Beyond Meat confronts dwindling sales and depleting cash reserves, it has laid out plans for an equity offering with the potential to generate up to $200 million. The funds gathered from this initiative will be utilized for general…
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Beyond Meat founder Ethan Brown spoke to analysts during an earnings call with confidence and optimism for 2023, promising to better market the health profile of its products, improve the taste of one of its "core platforms" and lower…
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McDonald's and Beyond Meat are expanding their McPlant line of plant-based products with the addition of McPlant Nuggets and the Mc Plant burger in Germany, starting on February 22. The vegan nuggets are made from peas, corn, wheat,…
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Beyond Meat scores a European win with retail placement in 1,600 German supermarket locations. Despite recent layoffs and cooling sales in the U.S. across the vegan sector, Europe's demand for plant-based food continues. It's good news…
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In an expected move as sales continue to miss targets, U.S.-based Beyond Meat has announced layoffs affecting 200 employees including their recently suspended COO. The layoffs at Beyond Meat include Deanna Jurgens, chief growth officer…
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Arguably, no two food tech companies have played a bigger role in making it seem possible for the planet to go plant-based than California-based rivals Beyond Meat and Impossible Foods. Both companies manufacture animal-free burger patties…
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Beyond Meat is gearing up for a Japan launch in a new partnership with United Super Market Holdings. The partnership will include both product development and distribution. United Super Market Holdings (USMH), one of Japan's largest…
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Don Lee Farms has launched another lawsuit against Beyond Meat. The former co-manufacturer of the plant-based leader are already due to meet at trial in September, with Beyond accused of breach of contract, fraud and unpaid monies, amongst…
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Beyond Meat has announced it has moved into a new-to-it product category. It has launched two Beyond Pork sauces, to gain traction in the meal prep sector. Classic Bolognese and Savory Black Pepper are confirmed and are now available…
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Beyond Meat has announced reality television superstar Kim Kardashian as its new "chief taste consultant". Kardashian has lent her ambassadorship to the somewhat embattled brand, citing that she has used the products at home regularly. In…
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Neil Rankin, founder of London steakhouse Temper, is entering the plant-based food sphere. The chef claims that he is fed up with alternative protein not quite hitting the right mark and claims he can do better. His gripes include Beyond…
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Beyond Meat has announced a significant increase in the number of outlets stocking its chicken tenders in U.S. grocery chains, pharmacies, and club stores. Selected Albertsons, Sprouts, CVS, and Whole Foods Market locations nationwide will…
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Beyond Meat has cut its losses and agreed to settle an investor lawsuit. The plant-based meat producer will be liable for $515,000 in attorney’s fees and must make significant adaptations to its corporate governance structure. The lawsuit…
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US-based Beyond Meat has announced a new partnership with Chinese agricultural technology platform Pinduoduo. The vegan meat manufacturer will open an online store on the egiant's grocery marketplace to give mainland consumers access to…
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2021 saw beyond Meat and PepsiCo announce a new collaboration. Planet Partnership, as the joint venture was dubbed, was founded to develop snacks and beverages using plant protein. The duo has now unveiled its first commercial product…
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Beyond Meat CEO Ethan Brown has revealed he is confident that the company can overcome disappointing market performance in 2021. In a recent earnings conference call, he discussed factors that impacted revenue, including Covid-19 and said…
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Beyond Meat is expanding its partnership with Chinese-American fast-food giant Panda Express. The duo have debuted two new plant-based beef dishes to be served at the Panda Express Innovation Kitchen, located in Pasadena, California. They…
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The vegan news never stops! Each week, the Green Queen team dives into the latest developments for plant-based foods around the world so you can catch up on what’s happening across the industry. This week, PepsiCo and Beyond Meat launch a…
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Pizza Hut Canada has made Beyond Meat’s Italian Sausage Crumbles a permanent menu fixture. It comes after the U.K.market announced a similar initiative last July. The move went live on Monday 10 January. Last year, Pizza Hut’s parent…
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