Vegan Bacon Cheeseburgers Launch at Burger King
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Burger King has launched a new Bacon King range with two vegan options for Veganuary: The Vegan Royale Bakon King and The Plant-Based Bakon King (Single or Double).
The new burgers, available at U.K. locations, build on Burger King’s growing vegan offerings. The new burgers feature vegan from Natalie Portman-backed brand La Vie and dairy-free cheese from Greek company Violife. Last month, Burger King made La Vie’s vegan bacon a permanent menu item at more than 500 locations.
‘A diverse and innovative range of products’
“We’re incredibly proud of our new menu additions and confident that our customers will enjoy the new plant-based bacon and cheese as much as we have in taste tests,” Katie Evans, a Burger King U.K. representative said in a statement. “The extension of our plant-based offer reflects our ongoing commitment to serve a diverse and innovative range of products, whilst aiming to reach a 50 percent meat-free menu by 2030.”
Romain Jolivet, La Vie’s chief marketing officer, praised Burger King for its “open-mindedness” and its leadership that allows “millions of consumers” to be able to try “our next generation of plant-based bacon.”
“With only 7 ingredients and a product packed with proteins and fibers, this is a bakon for the kings, not for the clowns,” Jolivet said.
Soco Núñez de Cela, brand and communications director at Burger King U.K., said the fast-food chain is thrilled to be joining forces with La Vie.
“The synergy between our two brands and fierce campaign tactics meant this partnership was a match made in heaven.
Nuñez says that after the success of the Bristol and Leicester Square meat-free restaurants, the chain is looking forward to building on its partnership with La Vie “to ensure we meet our goal to become 50 percent plant-based by 2030 in the U.K.”
50 percent plant-based by 2030
Last year, Burger King added vegan nuggets to its U.K. locations. And following its plant-based location in London and Bristol, it hosted similar pop-ups in Portugal, Austria, Spain, and Switzerland. In Germany, the chain now offers a vegan version of everything on its menu
“Adapting to customer preferences is a key focus at Burger King,” the chain’s U.K. chief executive Alasdair Murdoch said in a statement.
“We are committed to helping our guests make good decisions about what they eat and drink and providing them with informed choices.”