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Get the latest China food tech, alt protein & sustainability headlines and breaking news from Green Queen, Asia’s award-winning impact media platform.
Why China’s E-Grocery Giant Is Pouring $1.5B Into Sustainable Ag-Tech
China's biggest online grocery platform Pinduoduo says it's going to set aside 10 billion RMB (US$1.5 billion) for sustainable ag-tech.
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Why Chinese Alt-Protein VC Dao Foods Is Now Focused On Ingredient Startups
Dao Foods is turning its attention to China-focused startups offering supply-side alt-protein solutions for its second incubator cohort.
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90% of Chinese Shoppers Prefer Animal-Free Leather: Survey
Shoppers in China are turning away from traditional leather and are instead eyeing novel “next-gen” animal-free leather alternatives. In a new consumer poll, 90% of urban Chinese consumers said they prefer leather alternatives over their!-->…
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This Shanghai Startup Is Making Gut-Healthy Vegan Yogurt From Chickpeas
Shanghai startup Wellme is behind the new homegrown Chinese plant-based brand Berrywell and its range of chickpea-based vegan yogurt.
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Report: Health and Food Security To Drive Plant Protein Shift in Asia
Health and food security concerns will be among the top drivers of the plant-based protein shift in key Asian economies, a new report finds.
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Beyond Meat Doubles Down on China with JD.com and Vegan Pork Launch
Beyond Meat has expanded its footprint in the Chinese market, launching its vegan beef and pork products on e-commerce giant JD.com.
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Accor To Use Vegan Pork Brand Zrou To Create New Menus Across Its Hotels In Greater China
Through its vegan pork brand Zrou, Accor aims to modernize the culinary scene across the company's hotels in Greater China.
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China’s 700 Million Young Consumers Key To Mainstream Alternative Protein, Report Says
A new report on the alternative protein market in China says firms should target the country's 700 million young consumers.
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LIVEKINDLY Collective Launches New Vegan Food Brands Created For Chinese Consumers
Plant-based group LIVEKINDLY Collective unveiled two new flagship brands, Giggling Pig 咯咭藸 and Happy Chicken 哈皮鸡 in China. The brands have been specially created for Chinese consumers by Chinese food experts. This marks the first time!-->…
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Data Centres & 5G: China’s Digital Emissions Set To Increase 289% By 2035, Report Reveals
According to a new report by non-governmental environmental organization Greenpeace East Asia, the electricity consumption from China's digital sector, which includes data centres and 5G base stations, is set to soar by a predicted!-->…
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Adapting To Local Cuisine Key For Plant-Based Success In China, New Report Says
There’s a huge opportunity to be made in China, the world’s most populous country, whose consumers are increasingly keen on healthier, safer and more sustainable alternative proteins. But for plant-based producers to succeed in the Chinese!-->…
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A*STAR & Pinduoduo Announce First Asia-Based Research On Human Health Impact Of Plant-Based Protein
A new research collaboration has formed between Chinese agri-food tech firm Pinduoduo and the Singapore Institute of Food and Biotechnology Innovation (SIFBI), part of the government’s Agency for Science, Technology and Research (A*STAR).!-->…
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Plant-Based Startup Hero Protein Brings On Former McDonald’s CMO As New Chief To Accelerate China Growth
Shanghai-based food tech Hero Protein has announced Vicky Lee, former CMO of McDonald’s Taiwan, as its new CEO as the young startup looks to accelerate its growth in China. The company, which launched its products in January this year,!-->…
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Shanghai Startup YouKuai Closes US$7.3M Series A To Expand Zrou Plant-Based Pork Brand
YouKuai Group International, the Chinese plant-based company behind the pork analogue Zrou, has announced today the close of a US$7.3 million Series A funding round led by Singaporean investment firm TRIREC. Proceeds from the fundraise!-->…
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China Adopts Food Waste Law & Bans Binge Eating Videos To Foster ‘Resource-Conserving’ Society
China has enacted new legislation to combat food waste, banning online binge-eating videos and fines for diners who leave behind excessive uneaten food at restaurants. According to Chinese state media, the new policy is aimed at fostering!-->…
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China, India, Philippines Among Top Asian Countries To Record Sharpest Decline Of Refillables, Report Finds
According to a new report by international non-profit Reloop, that was released in a media briefing together with Changing Markets Foundation and the #breakfreefromplastic movement, single-use beverage containers have been replacing!-->…
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Yeyo: Marvelous Foods Unveils China’s First Plant-Based Coconut Yogurt Store On Tmall
Following their successful seed round led by from U.S.- Asian early-stage capital fund Lever VC, alt dairy company Marvelous Foods has debuted its product at commercial scale, unveiling mainland China's first plant-based coconut yogurt!-->…
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China Is Increasing Imports Of Brazilian Beef And The Amazon Rainforest Is Paying The Price For It
New data shows that a third of Chinese people are eating more beef since 2020. A great deal of the beef imports into China are coming from Brazil, resulting in a devastating cost to the country's Amazonian rainforests and Cerrado savannah!-->…
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The Vegetarian Butcher Launches Plant-Based Meat Products For Foodservice In China
The Vegetarian Butcher has rolled out six new plant-based meat alternative products for foodservice businesses in China, after the brand landed in the country for the first time in December. The new products will be available for chefs!-->…
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Eat Just Debuts Plant-Based Egg Jianbing With Street Vendors Across Shanghai
Eat Just is rolling out a new Shanghai guide showcasing street vendors across the city who are serving 100% vegan versions of jianbing, the most popular street-style breakfast foods in China, made with the food tech’s famous plant-based!-->…
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China Establishes Its First Voluntary Standard For Plant-Based Meat Products
An industry group in China has established a voluntary standard for plant-based meat products, marking a first for the country. Issued by the government-affiliated Chinese Institute of Food Science and Technology (CIFST), the standard!-->…
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