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Green Monday’s food tech arm OmniFoods debuted its plant-based pork mince analogue OmniMeat in Australia last week and the vegan-friendly product will be available in various local supermarkets as well as in major Asian supermarkets across Sydney this month (April) with plans to be on more shelves across Asian grocery and independent stores very soon.
With recent launches in Japan and Malaysia, OmniMeat has become a favored plant-based ingredient across the APAC region, used by chefs and home cooks alike in meal preparations and appearing on menus everywhere from famed Michelin-starred restaurants to neighbourhood cafes.
Last week, the group made its first commercial foray into Australia in order to meet the increasing demands of plant-based consumers in the country. The sector is showing encouraging growth, with Australian alternative protein think tank Food Frontier’s most recent report valued the sector at AU$185 million in 2020 (approx. US$142 million).
Back in 2020, OmniFoods debuted OmniPork Luncheon and OmniPork Strip, as well as a ready-to-eat dish series, OmniEat, in an effort to provide healthy and sustainable food to consumers.
For the Australian market, there will be several products available including OmniMeat Mince, which consumers can cook at home, priced at AUD$8 (approx. US$6.10). The mince is developed from a blend of pea protein, non-GMO soy, and Shiitake mushroom, with every 100 gram serving offering 12.2 grams of protein and 3.8 grams of dietary fibre. The brand claims that the fat is 92% and energy, 59% lower than its raw lean meat counterpart.
Other products include the OmniMeat Strip made from sunflower oil, a source of polyunsaturated fat; OmniMeat Luncheon, the company’s version of spam, which is cholesterol-free and when compared to its meat version, has 49% less fat and 62% less sodium.
In a press release seen by Green Queen, founder of Hong Kong-based Green Monday and OmniFoods David Yeung said of the launch: “Australia and New Zealand markets are critical to our Asia-Pacific distribution network. With the surge in plant-based demand as well as the cultural diversity, we believe OmniFoods can play an impactful role in empowering more chefs and people to create amazing vegan recipes and dishes!”
Australia and New Zealand markets are critical to our Asia-Pacific distribution network. With the surge in plant-based demand as well as the cultural diversity, we believe OmniFoods can play an impactful role in empowering more chefs and people to create amazing vegan recipes and dishes!David Yeung, founder, Green Monday and OmniFoods
Additionally, consumers will get to try OmniMeat Bun priced at AUD$5.99 (approx. US$4.57), OmniMeat Pearl Dumpling, and two high-protein ready-to-eat meals- Thai OmniMeat Stir-Fried Noodles and Spicy Thai Basil OmniMeat with Jasmine Rice.
These products will be available across Sydney in supermarkets such as Tong Li supermarkets, Miracle supermarkets, New Yen Yen supermarkets, Hualong supermarket in Canberra, Wellspring Vegetarian Warehouse Outlet in Cabramatta, Everspring Health Food in Cabramatta, Deli Asian supermarket in Dickson, and Marketplace Henlee in Burwood.
OmniMeat launched in Japan last month and is available across eight outlets and chains including in Japan’s first plant-based convenience store or kombini, and as well as through foodservice in several restaurants. Green Monday also debuted a menu partnership with London’s leading Cantonese food dining establishment, the Royal China Club in Marylebone, featuring its range of OmniPork plant-based analogues.
Recently, for Green Monday’s Earth Month 2021 campaign, actor and public welfare advocate Wang Leehom joined as an official ambassador to encourage plant-based eating across the world and in addition, over 60 Hong Kong restaurants have joined the campaign to introduce plant-based dishes in their menus.
Lead image courtesy of Green Monday.