The Conscious Festival by Green Is The New Black Lands in Hong Kong on Earth Day 2018

4 Mins Read

There is a remarkable cultural phenomenon that has been brewing and evolving. Conscious consumers demanding transparency are more attentive than ever about the ethical practices of those they buy from. The world is getting more vocal about taking an outspoken stand against racism or misogyny. A movement of people are seeking ways to make positive decisions to eradicate waste out of their lives. This cultural transformation of sorts, if you will, is breeding a special environment of people who aspire to make a difference but can be overwhelmed with information and opportunities. In recent years, groups and meet-ups have formed all over the world to bridge the gap from aspiration to action. Building a culture of caring – for ourselves, one another, and our planet – these gatherings are collaborative alliances where fun and social environmental responsibility coincide, and in Hong Kong, The Conscious Festival is here to nourish that dream.

Held in the historical Former Hollywood Road Police Married Quarters (PMQ), the three-day celebration will take place during Earth Day weekend from April 20 – 22, 2018. Organized by Singaporean-based festival platform, Green Is The New Black, the event brings together like-minded people with an array of inspiring talks, workshops and activities where knowledge is candid, plentiful and easily accessible to take positive actions for their life and the environment we live in.

Launching its first industry UNCONFERENCE, a participant-driven exchange of information and ideas, this year’s theme ‘Making Business Circular’ aims to make Hong Kong the forefront of conversations around sustainable business. The one-day event will feature innovative speakers, panels, workshops, and group sharing to open up a dialogue of successes and challenges from other business, hopefully to inspire the next wave of business. The event will also focus on how to empower brands and companies to make sustainability mainstream through communications and financing. “It was important for us to design an experience that fosters dialogue between both big brands and small – as there is a lot we can learn from each other especially around circular economy and communicating sustainability,” states GITNB Co-Founder, Paula Miquelis.

The weekend will host a lineup of inspiring talks and panels, curated mindful marketplace featuring over 70 artists, brands and companies to help you live more consciously, and film screenings related to protecting the environment. Four transformative sessions of engaging keynotes, encouraging workshops, wellness breaks and action kits will empower attendees to take away actionable insights. Our very own Green Queen founder and CEO, Sonalie Figueiras, will be on deck Sunday, April 22nd at 10:50AM co-hosting Consumption: Journeying to Zero Waste, a live broadcast of Episode 3 of her new podcast series A Zero Waste Journey: LIVE On Air, with guests including Raphael de Ry of Edgar, Tamsin Thornburrow of Live Zero and Hannh Chung of the Zero Waste Challenger.

Founded by marketer and event organizer, Stephanie Dickson, an avid connector of conscious individuals and brands, the weekend promises inspiration from all sides. Sister Conscious Festivals in Singapore have been garnering attention all over the region. Their event last October attracted over 2,500 attendees and reached millions digitally. “We are thrilled to be bringing our Conscious Festival to Hong Kong,” says Dickson. “It’s possible to live our modern lives while positively impacting our planet and community. We want people to leave with tangible actions they can do on a daily basis, and show that sustainability is accessible in Hong Kong.” As the proud eco wellness media partner for The Conscious Festival, we at Green Queen believe it’s important to take #LittleGreenSteps to #LiveMoreConsciously. When corporations are often more influential than governments, where we put our dollar matters so much- it’s where our power as consumers lies.

The marketplace, which takes places on April 21st and 22nd 2018,is free to enter for the public. UNCONFERENCE on April 20th and the TALKS on April 21st and 22nd, and the screenings on all three days are all ticketed events, RSVP here. For more information about Green Is The New Back, please click here or send an email to

The Conscious Festival event will be held at PMQ, 35 Aberdeen Street, Central, Hong Kong, 20 to 22 April 2018, from 11AM to 5PM. 

All images courtesy of GITNB.


  • Jenny Star Lor

    Jenny Star Lor is Green Queen’s resident eco wellness writer. She is passionate about reducing her carbon footprint, loves all things fitness and enjoys tasting her way through Hong Kong’s veggie dining options. Originally from Los Angeles, she now calls Hong Kong home. Previously, she wrote and reported for global publications such as The Hollywood Reporter and US Weekly. She is also a passionate pole dancer and teaches classes across Hong Kong.

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