Cathay Pacific Opens The Sanctuary By Pure Yoga At Hong Kong International Airport

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Hong Kong’s home airline, Cathay Pacific, has opened up a meditation and yoga space for their travellers at the Hong Kong International Airport. This reflects the growing trend in Asia, and globally, towards individual wellbeing and overall health.

Located in Cathay Pacific’s The Pier Business Class Lounge, The Sanctuary by Pure Yoga gives travellers a chance to relax their mind, body and soul as a part of their pre-boarding routine. In partnership with Pure Group, this 700-square foot area is dedicated to customers’ wellness.

The 700-square foot sanctuary is divided into two sections. The Body Sanctuary is a space for guided yoga videos led by Pure Yoga teachers, and also includes an area for individual self-practice. The exercises are centred on improving circulation, joint mobility and relaxation. The Mind Sanctuary encourages calming the mind through guided audio meditation sessions narrated by Pure Yoga teachers. There is also an option for travellers to practice gazing meditation to facilitate Trataka yoga practice, which improves concentration, memory and strong healthy eyes.

This is not the first time Cathay Pacific has responded to the growing trend among Asian consumers to be increasingly aware of their health and wellness. In January 2018, Pure Group and Cathay Pacific collaborated in a project to create a series of in-flight wellbeing videos for passengers. The ‘Travel Well with Yoga’ series teaches yoga and stretching techniques that flyers can practice while seated in order to have a more comfortable flying experience.

Cathay Pacific General Manager of Customer Experience and Design Vivian Lo explains that the launch of The Sanctuary is a response to the “increasingly important” priority travellers place on wellness.

Pure Group Regional Marketing Director Gary Wise remarks that the yoga and meditation space will give travellers the opportunity “to feel the benefits of yoga and meditation on their travels. No matter now rushed the trip is, just a few minutes of calm can make all the difference.”


Images courtesy of Pure Yoga.

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