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Singapore has just welcomed the city’s first-ever fully vegan pizza concept. Called Sunny Slices, the new pizza joint brings Singaporeans an entire menu of internationally-inspired delicious, cruelty-free pizzas that are just as tasty as its conventional cheese and meat-laden versions, and is now delivering to doorsteps islandwide.
Launched in mid-November, Sunny Slices is Singapore’s very first completely plant-based pizza concept on a mission to fill the gap in the market when it comes to indulgent, delicious and satisfying pizza choices for vegans that consumers love and crave. Inspired by cuisines around the world, Sunny Slices’ menu “reinvents” traditional pizza choices with unique new Asian flavours, such as the Japanese-style Katzoo that features plant-based chicken, vegan kewpie mayo, nori, sesame shredded purple cabbage and housemade bulldog sauce base, or the Seafood Laksa, a pizza topped with vegan konjac-based prawn and squid and fried shallots.
There’s even a Chinese cuisine-inspired Peking Jackfruit pizza, featuring charred young jackfruit chunks, crunchy cucumber, and chopped fresh spring onions on a homemade vegan hoisin sauce base. For those looking for international fare, Sunny Slices does that too, offering an OmniPork and Impossible Meat-filled Italian-style Meatless Lovers or a classic mushroom and pesto pie.
Currently, Sunny Slices is available to order on its website for islandwide delivery and has also partnered with the biggest food delivery platforms such as Deliveroo, Foodpanda and Grab Food within the Orchard district.
We decided on plant-based pizza because it’s close to our ethos – it’s fun, approachable, convenient, and challenging.Addis Tan, Co-Founder of Sunny Slices
The brand is spearheaded by long-time veterans of the city-state’s vibing food scene, including Addis Tan, the head chef behind Love Handle Burgers and 8ASH, who has also launched Hello Baby, Singapore’s fully vegan street kiosk. Tan is joined by Dylan Choong, formerly of Cheek by Jowl and Tippling Club fame.
“We decided on plant-based pizza because it’s close to our ethos – it’s fun, approachable, convenient, and challenging,” said Tan. “And the best part about Sunny Slices is that after indulging in our pizzas, you will still feel good about yourself,” pointing out that their ethical, animal-free pizzas are far more sustainable than traditional carbon-hefty meat and dairy pies.
“It was clear to us that there was a gap in the market for consumers who enjoy fast food but with plant-based options,” added Feline Gondokusomo, chief strategy officer of Ebb & Flow, the group behind the new concept. “People have a misconception that vegan food has to be plain and healthy but we want to show that it can be fun and delicious.”
The launch of Singapore’s first vegan pizza joint is likely to be welcome news for the city’s residents, many of whom have been turning to plant-based alternatives in recent months – a trend that took off since the coronavirus pandemic, which saw slaughterhouse outbreaks setting off alarm bells over the safety of meat and the industry’s vulnerable supply chain.
People have a misconception that vegan food has to be plain and healthy but we want to show that it can be fun and delicious.Feline Gondokusomo, Chief Strategy Officer of Ebb & Flow
Other vegan local businesses have seen surging sales thanks to the demand, including Everyday Vegan, the island’s first vegan online grocery platform that has decided to expand its presence with a physical storefront to offer residents everything from plant-based meat alternatives to dairy-free substitutes, kitchen staples and snacks.
Foreign brands have also taken advantage of the growing demand in Singapore, with the likes of legacy plant-based substitute brand Quorn launching a meatless dim sum delivery service and Swedish food tech Oatly rolling out its oat milk range across retail and foodservice channels in the city.
All images courtesy of Sunny Slices.