Green Queen 2020 Trend Predictions: Plant-Based Goes Mass, Affordable & Accessible

2 Mins Read

Plant-based food is going to be increasingly accessible and affordable in 2020. With more people hopping on the now super trendy vegan trend, and a never-ending range of plant-based startups dishing out delicious alternatives from dairy-free cheeses, milks and yogurts to meat analogues like beef patties and pork sausages, we’re likely to see more competitive prices emerge and more variety and availability than ever before. 

Long gone are the days when vegan products were relegated to the shelves of pricey, upmarket specialty organic and health stores. Hello to the supermarkets of 2020, which will be chock full of new plant-based alternatives, and might even start creating entire sections of aisles dedicated to vegan-friendly items, from meat analogues to vegan wines and cheeses.

Mainstream vendors are also picking up steam on the plant-based front, which will further drive the availability and accessibility of vegan food service. We’ve already seen Burger King debut the Impossible burger, McDonald’s Canada piloting Beyond Meat, and Taco Bell in China showcase an Omnipork taco. Even FMCG giants are in on it, with the likes of Kellogg Co. launching their own vegan quarter-pound “cheezeburger” patty under the Morningstar brand, and Nestlé, aka the world’s largest food company, creating a beetroot-based Awesome Burger for mass retail. 

Of course, mainstream vendors aside, the plant-based food tech scene will continue to be riding on the all-time high of the vegan trend and continue to dish out new product innovations, from meat and dairy alternatives to vegan-friendly snacks and cooking ingredients. All in all, the never-ending wave of new plant-based products landing on the market – from both startups and established manufacturers alike – will mean that vegan food will become more affordable and available at more locations than ever before- good news all around, for humans, animals and the planet!

Lead image courtesy of Philly Mag / Mary Clare Fischer.


  • Sally Ho

    Sally Ho is Green Queen's former resident writer and lead reporter. Passionate about the environment, social issues and health, she is always looking into the latest climate stories in Hong Kong and beyond. A long-time vegan, she also hopes to promote healthy and plant-based lifestyle choices in Asia. Sally has a background in Politics and International Relations from her studies at the London School of Economics and Political Science.

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