The green world can be daunting for the fashionistas among us. Fashion is not just about how things are made. Aesthetics and design are paramount and frankly, it’s long been a hemp fabric and shapeless tunic affair… However, the growing number of reports describing working conditions in garment factories around the world has left many of us with twinges of eco-guilt that are harder and harder to ignore. These days, the world of fast fashion isn’t so feel-good. So what is an sustainably-minded fashionista to do?
Fear not, as we have rounded up the best online fashion boutiques from around the globe- they all ship to Hong Kong, they all offer seriously on trend pieces that any chic lady would approve of and they all promise ethical workforces, sustainable fabrics and eco-conscious manufacturing. All except one have a selection of well curated designers and brands to choose from- we included Reformation because it’s our favourite green fashion brand ever. From dresses to shoes to bags to jewellery, these e-shops will keep you looking fabulous on the outside while allowing you to feel fabulous on the inside as well.
EKOLUV (Gold Coast)
Reformation (Los Angeles)
Modavanti is a Brooklyn based e-tailer with a large selection of designers- they currently showcase over 100. This brand variety allows them to offer a full range of both men’s and women’s clothing, as well as accessories, beauty and home sections. There are garments made from recycled material and organic cotton and jewellery created by artisans. We love that each piece has an easy-to-understand badge to indicate if it is artisanal, eco-friendly, fair trade, organic, made with recycled materials, vegan or made with zero waste. In addition, each item’s page includes specific information about the brand to help you make an informed and sustainable, yet super chic, choice.
Green Queen Crush: Structured chic is the look du jour chez Modavanti, with smart, well cut white organic cotton shirts and loads of work-friendly dresses but what caught our eye was the Deep Emerald Vegan Leather Bustier– think this is the birth of the term ecosexy!
Beklina (Northern California)
Positively ancient in green fashion e-tailing standards (they have been around since 2006), the mother-and-daughters team from Northern California that runs the site knows a thing or two about sourcing sustainably. Beklina has a range of sustainable offerings by international designers, including organic and fair trade pieces. Their site proffers women’s clothing including sleep and swimwear, accessories, bags and shoes as well as jewllery, bath items and homewares. They also have a selection of specialty fabrics, including handmade options, available for those looking to make their own break into the sustainable fashion business. Need another reason to give them a try? They participate in CarbonFree shipping-that’s right! They pay to offset the carbon footprint of shipping your order!
Green Queen Crush: Beklina is all about an updated almost Parisian boho-ism with its silk ponchos, chambray dresses and retro leggings. We dig their Podolls Rowan Dress Hazel Silk most of all!
Green This Season (Amsterdam)
A Boy Named Sue (Hong Kong)