Browsing tag

impossible burger

Why Impossible & Oatly Chose A ‘Gastronomy First’ Go-To-Market Strategy: 4 Things You Need To Know

6 Mins Read Impossible Foods and Oatly represent perhaps the most successful food techs in the alternative protein space, with their iconic branding recognised by even mainstream meat-eating consumers. So what’s in the secret sauce?  According to a new white paper published by the food startup innovation hub NX-Food, a subsidiary of multinational wholesale major Metro AG, the […]

Impossible Burger To Roll Out Across 300+ 7-Eleven Singapore Locations, Marking First Convenience Store Debut In Asia

4 Mins Read From May 26, the award-winning bleeding plant-based Impossible Deluxe Burger will make its convenience store debut in Asia at over 300 locations of 7-Eleven stores in Singapore as a ready-to-eat meal available under S$6 (approx. US$4.50). Working with leading Asian food and retail conglomerate the Dairy Farm Group, which manages 7-Eleven in Singapore, Hong Kong, […]

Plant-Based Kids: Impossible Foods Secures USDA Child Nutrition Label For K-12 Market Entry

4 Mins Read Impossible Foods has announced that it has secured Child Nutrition Labels (CN Labels) from the U.S. Department of Agriculture (USDA), the food crediting statements providing federal meal guidance to schools across the country. The addition of CN Labels to Impossible’s plant-based meat products represents a “milestone for entering the K-12 market” and makes the food […]

Impossible Foods Signals Australia & New Zealand Market Entry Amid IPO Buzz

3 Mins Read Impossible Foods has is gearing up to enter Australia and New Zealand, posting a job advertisement for a regional role as the plant-based industry in these markets report a record year of sales. The much-anticipated introduction of its famous heme-filled patties in the fast-growing plant-based market in Australasia comes amid talks of its US$10 billion […]

Impossible Foods Reportedly Preparing For IPO With US$10 Billion Valuation

3 Mins Read Plant-based food tech giant Impossible Foods is said to be in discussions for a public listing that could value the company at US$10 billion or more, according to an exclusive Reuters report. The listing is reportedly taking place within the next twelve months through a SPAC merger deal, a popular vehicle for a number of […]

Impossible Foods Tells Meat Lovers ‘We Are Meat’ In Mass-Market Campaign

3 Mins Read Plant-based meat giant Impossible Foods has launched its first-ever mainstream advertising campaign targeting mass consumers. The “We Are Meat” advert features its iconic bleeding heme-filled beef Impossible Burger, claiming that its patty is meat crafted from only plants is made for meat lovers. Debuted on Tuesday (April 6), the brand new “We Are Meat” commercial […]

Burger King Canada To Launch Impossible Whopper Nationwide

3 Mins Read Burger King Canada has announced the launch of the Impossible Whopper across its chains nationwide, starting next month. Rolling out initially across outlets in Ontario, the fast food chain’s meat-free version of the iconic Whopper will be made using food tech giant Impossible Foods’ famous “bleeding” heme-filled patties made using only plants.  Burger King and […]

Impossible Foods Slashes Retail Prices In Hong Kong By Over 20%

3 Mins Read Impossible Foods, the maker of the famous plant-based beef alternative, has announced that it is cutting retail prices in Hong Kong grocery stores by more than 20%. The move comes after it lowered prices in the U.S., which marked its third double-digit reduction from the food tech in less than a year, thanks to what […]

Major Win For Impossible Foods As U.N. Climate Leader Christiana Figueres Joins Board

4 Mins Read Renowned climate expert and international diplomat Christiana Figueres, who formerly led the U.N. Paris agreement talks, has joined Impossible Foods as its newest board member. With her decades of experience in climate change policy and sustainable development, Figueres will help guide the food tech on its environmental mission.  Impossible Foods has announced that Christiana Figueres, […]

Impossible Foods Slashes Wholesale Prices By Double-Digits Globally To Target Mass Market Consumers

3 Mins Read Impossible Foods has announced that it is dropping wholesale prices in the U.S. and in international markets, in a move aimed squarely at competing with conventional animal meats and reaching mass consumers. As demand for plant-based foods continues to grow, enabling the Silicon Valley startup to reach new production records, prices are projected to continue […]

Impossible Foods Impact Report: Covid-19 Propels ‘Largest Operational Expansion’ As Plant-Based Goes Mainstream

4 Mins Read Amidst the economic fallout as a result of the pandemic, Impossible Foods has managed to grow its retail footprint by nearly 100-fold, the plant-based meat startup outlined in its new report. Detailing its new sustainability data and the “extraordinary impact” the coronavirus crisis has had in pushing mass consumers towards safer and sustainable meat alternatives […]

Impossible Foods Launches Retail At 200 Stores In Hong Kong & Singapore

6 Mins Read During an exclusive virtual media conference held today (October 20), which featured the food tech’s senior executives attended by Green Queen, Impossible Foods officially announced the first retail launch of its plant-based products in Asia. From this week onwards, consumers in Hong Kong and Singapore will be able to purchase plant-based Impossible Beef in major […]

Impossible Foods Founder Says Cell-Based Is ‘Never Going To Be A Thing’, JUST CEO Counters With ‘North Of 15 Years’ Timeline

3 Mins Read At the recent Smart Kitchen Summit (SKS) held virtually this year and hosted by food tech news The Spoon, the founders of two of the world’s most recognisable alternative protein startups didn’t hold back in a showcase of their difference of opinions when it came to the future of cell-based meat. While Impossible Foods founder […]

92% Of Impossible Burger Sales Are Replacing Animal Meat Purchases

2 Mins Read As Impossible Foods expands its retail distribution to over 11,000 locations nationwide in the U.S., the company reports that the vast majority of its sales are now coming at the expense of animal-derived meat. These figures emerging from recent weeks is an indicator of how consumers are now increasingly choosing plant-based alternatives over animal counterparts […]

Hong Kong Consumers Can Now Buy Impossible Foods To Cook At Home

3 Mins Read Impossible Foods, the Silicon Valley-based food tech famous for its plant-based “bleeding” burgers, has just launched a new initiative in Hong Kong to allow its restaurant partners to resell its plant-based meat to consumers. It comes amid the city’s third wave of coronavirus infections, which has led to weeks of dine-in restrictions, and marks the […]

Impossible Foods Raises US$ 200M Series G To Accelerate Scale-Up

3 Mins Read Adding to its impressive funding war chest, Impossible Foods, the Redwood City, California-based foodtech startup and maker of the now world famous plant-based Impossible burger patty, has announced today that it has secured another US$200 million investment from NYC-based hedge fund Coatue Management LLC. The sizeable injection brings Impossible’s total funds raised to almost US$ […]