Forget Your CV: Lucy Dearing Got Her Dream Vegan Job By Doing THIS

3 Mins Read

Recessions, pandemics, robots taking over…Getting a job these days is not easy. Not to mention that millennials wants jobs with purpose and zillennials (AKA Gen Z) want to save the world with their career. And if you are vegan, it’s even more of a challenge. Vegan companies are few and far between compared to omni ones, and with the number of vegans rising globally, it’s a competitive world out there. Standing out from a crowd of applicants is so hard, no matter how much time you spend on your Canva-designed CV.

Which is why when we discovered a LinkedIn post by Lucy Dearing, we knew we had to share her story with the world, if only for inspiration and to celebrate her sheer chutzpah. Dearing’s dream was to work at leading British plant-based meat maker THIS, who has made waves with their streamlined, headline grabbing ad campaigns and product packaging. Vegan content creator Dearing cleverly designed a CV-cum-job application in THIS-styled packaging and posted it on Linkedin with the caption:

I am Lucy and Lucy (that’s me) ISN’T giving up. This is me manifesting my dream job at a dreamy company. THIS your move.

The original Linkedin post garnered over 3,500 likes and over 170 comments with people congratulating her on her creativity and proactivity. The images stood out in crowded LinkedIn feeds to anyone familiar with the THIS brand design. Eventually THIS responded. We got in touch with Dearing and had a chat to her about the experience – read all about this remarkable job seeker and find out how she got her dream vegan position below.

Why do you want to work for THIS?

I noticed that THIS were making a huge impact in the plant based market. I loved the style they had established and I was a big fan of the products myself. All I’ve ever wanted is to use my skills to promote a company that has something meaningful to offer. I see that potential in THIS. 

Source: Lucy Dearing via Linkedin

Are you vegan/plant-based?

I have been vegan for just over 3 years now. It’s one of the best things I’ve ever done. 

What inspired you to create this?

I can’t take credit for the idea. I’ve seen several people target Oatly with the same kind of concept and other similarly creative and edgy companies and thought I’d give it a go. I had nothing to lose and everything to gain.

Source: Lucy Dearing via Linkedin

Have other companies approached you about this?

I was lucky enough to generate a lot of interest. I got interviews and offers for freelance work from a variety of different companies off the back of the post. It’s been great to connect with so many entrepreneurs and a really interesting experience. 

Do you think people need to go the extra mile to stand out when getting a job?

I think that, now more than ever, you do have to go the extra mile to stand out in the job market.However, I think it’s also an important balance between making opportunities for yourself and realising that some things just aren’t meant to be.

Have you been in touch with THIS since you posted it? 

Yes! Whilst they don’t have the requirements to take a content creator on full time right now, I have since been freelancing for them on a regular basis. 

Have you done anything like this before?

This is the first time but not the last. Not by a long shot. 

Want to get in touch with Lucy? Find out more here.

Lead image courtesy of Lucy Dearing via Linkedin.


  • Sonalie Figueiras

    2021 Women of Power, 2019 GEN T Honoree, V Label Global Hero, 2 x TEDx Speaker: Serial social entrepreneur & trends forecaster Sonalie Figueiras is a sustainability expert, food futurist and eco-powerhouse who has been inspiring global audiences for over a decade with practical steps on how to fight climate change. Known as the Green Queen of Asia, she is the founder and Editor in Chief of the award-winning Green Queen - the region’s first impact media platform that educates millions of readers on the connection between health, sustainability and the environment and showcases future solutions. She is also the co-founder and CEO of organic sourcing platform Ekowarehouse and climate tech SaaS Source Green, which helps consumer brands quit plastic packaging thanks to proprietary plastic reduction software. In addition, Sonalie is a global keynote speaker and an advisor to multiple mission-driven startups and NGOs, and a venture partner to several VC funds.

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