Future Food Quick Bites: Cultivated Pet Food, Khloe Kardashian & Nutella Peanut
Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers cultivated pet food’s Singapore debut, Khloe Kardashian’s new plant protein chips, and a host of dairy-free brand campaigns.
New products and launches
US startup Friends & Family Pet Food Co debuted its cultivated Kampung bird treats at the Singapore Pet Expo (April 3-5), selling around 200 packs (equivalent to around 18kg of fresh cultivated meat) with an 82% acceptance rate amongst pets. It’s planning a retail launch next month.
Khloe Kardashian’s snack brand, Khloud, has launched a line of nacho chips infused with pea protein, and two of the flavours – Buffalo and Sweet Heat – are dairy-free. They’re available exclusively at Target for $6.99 per 5oz pack, packing 7g of protein per 30g serving.
Ferrero has introduced Nutella Peanut, a peanut-based chocolate spread made to a vegan recipe, in the US. It’s available on Walmart and Amazon, and is the first plant-based Nutella to drop in the country – a dairy-free version of the classic hazelnut spread has been available in several European countries since 2024.
Actors Rebel Wilson and Adam Devine appear in The Great Coffee Debate Sweepstakes by Planet Oat, which is asking fans to choose between iced and hot coffee. Winners would win one of two at-home coffee setups (tailored to their coffee preference), or one of 100 coupons redeemable for a free carton of the firm’s oat milk.
Danone-owned non-dairy brand Silk has launched a new marketing drive for its protein-boosted milk in Canada, working with Havas Creative Canada, WPP Media and Edelman on a tagline that reads: “I Got the Plant Power.”
In yet another brand campaign for plant-based milk, Whole Moon has kicked off a promotional campaign called Straight Up Good, featuring three 30-second spots where people drink its clean-label milks plain, instead of as a topper or addition to other recipes.
US data platform Livvie has unveiled Livvie Business, a new impact calculator for organisations introducing more plant-based offerings and advocating for the protein transition. The software uses simple operational inputs – like meals served, weight served, or participants – to calculate outcomes across 22 parameters spanning environment, animal welfare, and health.
US company Ardent Mills has added Dark Cocoa Replace to its line of wheat-based cocoa substitutes, which can swap out up to 90% of highly alkalised dark cocoa powders in applications like cakes, muffins, cookies, bread, and more.
Tufts University spinout Deco Labs has rolled out cAlbumin, a plant-derived, drop-in replacement for albumin in animal cell culture media, targeting a key bottleneck for cultivated meat production.
Across the Atlantic, Burger King France has introduced King Tortillas to its menu, which are available as vegetarian options using La Vie‘s plant-based bacon.
Fellow French plant-based meat manufacturer Nxtfood has rolled out 11 products from its Accro brand at Intermarché stores in Belgium.
British plant-based milk player Minor Figures is moving beyond its core oat milk offerings with the launch of a barista almond milk in Australia. It contains a base of 3.5% almonds, sugar, and olive oil, alongside acidity regulators and thickening and emulsifying agents.
Slovenian whole-cut plant-based meat producer Juicy Marbles rolled out its Thick-Cut Filet and Baby Ribs at Lidl’s Croatia stores as part of a four-day promotion.
And in Singapore, beanless coffee startup Prefer has partnered with juice vending machine startup iJooz, which will carry its iced dairy and oat lattes across 30 machines as part of a month-long trial.
Company and finance updates
French plant-based meat leader HappyVore achieved a record quarter in the first three months of 2026, occupying a 21% market share of the domestic market, three points higher than the next best, Garden Gourmet.
Australian precision fermentation startup All G has brought on Carlos Andrés Martínez Cristancho as its head of biomanufacturing. He previously spent 13 years at chemical manufacturing company Evonik.
Following Switzerland’s ban on plant-based meat labels, local vegan company Planted has removed the word ‘chicken’ as a primary descriptor for its alternative, instead using it in a “Cook it like chicken” tagline in smaller type.
UK company Heck, which produces both meat- and plant-based sausages, has hinted at a move into the cultivated meat space, having reentered talks with Oxford-based startup Ivy Farm Technologies.
Orders for vegetarian recipes at UK meal kit company HelloFresh fell by 7% over the last year, but the number of meat-free meals selected grew by 29%, a nod to the flexitarian attitudes of the population. Today, half of UK adults say they’re flexitarian, and 29% who followed a vegetarian diet before don’t do so anymore.
Aussie precision fermentation startup Levur has received an A$250,000 ($178,000) grant from the Department of Industry, Science and Resources‘s Industry Growth Program to refine its technology for producing sustainable palm oil alternatives for food, cosmetics and nutraceutical applications.
Research and policy developments
The European Parliament‘s agriculture committee has voted in favour of the changes to the EU’s Common Market Organisation approved by co-legislators in March, which would ban plant-based products from using 31 meat-related terms on packaging. The legislation now heads to a final plenary vote in the Parliament.
After the Health Council of the Netherlands updated the national dietary guidelines last year, the Netherlands Nutrition Centre has formalised the advice with its new Wheel of Five, an ideal dietary pattern that encourages limiting meat and cheese consumption and eating more plant-based foods.
China has kicked off its first nationwide agriculture climate resource survey in over 40 years in response to the increased disaster risks faced by farmers. The China Meteorological Administration will assess 25 crops over four years, with the results being used ot update climate zoning across cropping systems, livestock, fisheries and facility agriculture.
The International Institute for Environment and Development has unveiled a Food Security Index covering 162 countries, placing Iceland at the top of the list (with a score of 9.26 out of 10) and Somalia at the bottom (1.29 points). The global average stands at 6.74 points.
In more news for Prefer, the bean-free coffee and chocolate maker has been named in Forbes Asia‘s 100 To Watch, Class of 2025 list.
Finally, British startup Potina, known for its kid-friendly banana oat milk range, has been selected for this year’s Tesco Accelerator programme.
Check out last week’s Future Food Quick Bites.