#incrEDIBLEplanetchallenge: Eat The Change Unveils 21-Day Campaign To Promote Sustainable Lifestyle Habits

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Eat the Change, a plant-based snack startup that launched its first product, a mushroom based jerky, back in December of last year, has now unveiled a new campaign that aims to bring about positive change in the environment by encouraging consumers to make sustainable choices.

Co-created by Beyond Meat chairman Seth Goldman and celebrity chef Spike Mendelsohn, Eat The Change’s #incrEDIBLEplanetchallenge has received support from several companies in the space, including Beyond Meat, Ripple Foods, S’well, Miyoko’s Creamery, Flora, Well Earth Goods, Bamboozle, Host Defense Mushrooms and Follow Your Heart.

The 21-day social media campaign begins on April 1 and aims to raise awareness and educate consumers on how the food on their plate can have devastating environmental impacts. Each challenge is designed in a way to encourage small changes in participants like in their shopping and eating choices.

In a press release seen by Green Queen, Goldman said they want to raise as much awareness about the benefits of sustainable habits. “We are excited to be kicking off our first #incrEDIBLEplanetchallenge with the support of some amazing partners. We started Eat the Change with a mission to change our relationship to the planet through the foods we eat. Earth Month is a wonderful opportunity to nudge people towards more planet-friendly choices.”

Founders of Eat The Change – Chef Spike Mendelsohn(left) and Seth Goldman(right). Source: Eat The Change

We started Eat the Change with a mission to change our relationship to the planet through the foods we eat. Earth Month is a wonderful opportunity to nudge people towards more planet-friendly choices

Seth Goldman, co-founder, Eat The Change

Once you sign up, each day will have its own challenge, inviting participants to post about their experiences while doing the challenge, along with tagging the company and including the hashtag. Some of these include cooking a plant-based taco recipe using ingredients from Beyond Meat, ditching single-use water bottles for a reusable one in partnership with S’well, and drinking plant-based milk instead of animal milk, collaborating with Ripple Foods.

There will also be giveaways along with Chef Mendelsohn sharing plant-based recipes and tips.

Source: Eat The Change

At the end of the challenge, those who signed up will also receive data on how much CO2 emissions they saved during the 21-day period.

Mendelsohn added: “The goal for this challenge is to change mindsets and habits. We’re hopeful that by taking part in this challenge, participants will be able to see that they have the ability to impact the health of the planet through their appetite.”

Eat The Change’s products are 100% animal-free and are obtained from a farm in Pennsylvania using only discarded stems of mushrooms to create its jerky line, with the firm claiming that the products are high in vitamins, B2 and B3.

Back in January, U.K. based movement Veganuary launched a global campaign encouraging people to quit meat for the whole of January and only stick to plant-based foods. The campaign received an overwhelming response with more than 500,000 people pledging to resolve the climate and health crisis caused by meat-based foods by switching to plant-based diets.

Due to the health concerns that have come forward during the pandemic, plant-based sales have shot up with experts predicting that several consumers who are trying plant-based products for the first time will stick to continuing these habits in the long-term as well.

If you would like to be a part of the challenge, visit Eat The Change and see how you can do your bit for the planet.

Lead image courtesy of Eat The Change.


  • Tanuvi Joe

    Born and bred in India and dedicated to the cause of sustainability, Tanuvi Joe believes in the power of storytelling. Through her travels and conversations with people, she raises awareness and provides her readers with innovative ways to align themselves towards a kinder way of living that does more good than harm to the planet. Tanuvi has a background in Journalism, Tourism, and Sustainability, and in her free time, this plant parent surrounds herself with books and rants away on her blog Ruffling Wings.

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