Over A Third Of Brits Now Avoid Animal Products After Watching David Attenborough’s Latest Film & Other Eco Docs

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App development and digital product company, 3 SIDED CUBE recently conducted a survey with over 2,000 people to provide insights into the public’s opinions and motivations with respect to sustainability and the data found that six in 10 Brits are thinking of switching to sustainability due to David Attenborough and over a third of Brits are avoiding animal products due to his recent film ‘A Life On Our Planet‘ as well as other documentaries like James The Game Changers, famously backed by James Cameron and Arnold Schwarzenegger.

Premiering on Netflix late last year, the WWF and Silverback Films co-produced documentary presents an important message from nonagenarian broadcaster and natural historian Attenborough that humans must make drastic changes to their diets in order to save the planet

In the trailer for ‘A Life On Our Planet’, Attenborough explains that the films aims to raise awareness among people about the rate at which global warming is happening and press upon the message that the time to act is now. “I had the most extraordinary life. It’s only now I appreciate how extraordinary. The living world is a unique and spectacular marvel. Yet, the way we humans live on earth is sending it into a decline. Human needs have overrun the world.”

Findings from the survey show that Attenborough is right at the top (59%) when it comes to encouraging consumers to be sustainable and shift to a plant-based diet. Over half of British consumers (51%) also feel pressure from wider society and four in 10 (40%) give young Swedish environmental activist Greta Thunberg credit for helping them switch to sustainable choices in their personal life.

Apart from Attenborough’s A Life On Our Planet documentary, data found that the 2018 documentary film about the benefits of plant-based eating for athletes, The Game Changers backed by James Cameron and Arnold Schwarzenegger was also responsible for people in the U.K. to avoid animal products.

According to a report by the WWF, stopping animal meat consumption by 50% would not only reduce carbon emissions but also save 12,000 species per year as well as 1.72 million square miles of land. 

I had the most extraordinary life. It’s only now I appreciate how extraordinary. The living world is a unique and spectacular marvel. Yet, the way we humans live on earth is sending it into a decline. Human needs have overrun the world

David Attenborough

A majority of Brits (77%) understand the importance of changing their lifestyle to become greener with 73% of consumers agreeing that businesses too have a responsibility to minimize their environmental impact and 64% urging the government to frame a new legislation that will ensure that businesses give details about their environmental footprint on the products they’re offering.

In an interview with Plant Based News, 3 SIDED CUBE managing director Richard Strachan mentioned that with influential figures coming ahead to talk about sustainability, the general public is motivated to follow in their footsteps. “Thanks to influential public figures such as David Attenborough and Greta Thunberg, Brits are taking the climate crisis much more seriously now. Now is the time to come together and tackle the crisis wholeheartedly. It is not just up to governments; it is up to businesses and consumers as well.”

Data from the poll further found that 61% would like an app to help them make more sustainable buying decisions and 50% call for an app to calculate and understand their personal carbon footprint with more than half of respondents agreeing that technology can be vital for living a sustainable life.

Discussing how this new data will help them in the Ignite program, Strachan added: “These findings show a clear case for the use of technology, specifically apps, to boost sustainable behaviour change and environmental protection initiatives. The technological tools to help consumers be greener are available to us, we just need to start developing and using them as soon as possible. This is why we have launched Ignite. Through this technology, we can empower consumers, businesses and NGOs to help protect ecosystems, be smarter with energy usage, and reduce our carbon footprints. The Ignite program is wholly dedicated to bringing organisations together on these issues and making these apps a reality.”

Attenborough also released another documentary, Extinction: The Facts that talks about mass biodiversity loss and the consequences that the world will face as a result. Over the course of the one-hour program, Attenborough takes viewers on a journey through scenes of destruction due to activities conducted by humans on Earth.

Another noteworthy mention in a list of sustainable films to watch is Craig Leeson’s documentary A Plastic Ocean and his upcoming The Last Glaciers, and you can check out his interview here where he shares his journey from writing to filmmaking as well as throwing light on the world’s most pressing issues and what can be done to protect the planet, and ultimately, save humankind. 

If you’re looking for an app to track your personal carbon footprint, you can check out Singapore-based startup Capture that has created an app that helps users keep track of their climate footprint from their everyday transportation choices, and offsetting their impact through forestry planting projects across the globe. 

And if you need an easier way to buy plant-based alternative products, check out this new mobile app FoodForage, which is developed to help vegans and individuals looking to buy plant-based alternative products and offers a feature where you can share your findings with the community. 

Lead image courtesy of A Life On Our Planet’s Facebook Page.


  • Tanuvi Joe

    Born and bred in India and dedicated to the cause of sustainability, Tanuvi Joe believes in the power of storytelling. Through her travels and conversations with people, she raises awareness and provides her readers with innovative ways to align themselves towards a kinder way of living that does more good than harm to the planet. Tanuvi has a background in Journalism, Tourism, and Sustainability, and in her free time, this plant parent surrounds herself with books and rants away on her blog Ruffling Wings.

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