Starbucks Hong Kong Introduces New Plant-Based Menu With Impossible Sausage

Starbucks Hong Kong has just announced the launch of its plant-based menu, which features three vegan-friendly plant-based coffees and two new vegetarian meal options made with Impossible Foods’ plant-based breakfast sausage. The expansion of the chain’s menu items comes as plant-based demand in the city reaches an all time high. 

Coffee chain giant Starbucks Hong Kong has just introduced a new plant-based menu. It will feature three new coffee beverages made with vegan-friendly plant-based milks, an Almond Milk Nutty Latte, Oat Milk Cocoa Macchiato and Soymilk Sesame Latte, all available in hot, iced or the Starbucks Frappuccino classic version across Hong Kong and Macau stores. 

The menu will also offer customers vegetarian-friendly food options made with Impossible Foods’ plant-based meats, which are made from soy protein, coconut oil and other natural plant-based flavourings, making it a far less resource-intensive protein than traditional animal meats. The Maize Impossible Sandwich will be crafted using Impossible Sausage, but is topped with mayonnaise, egg, cheese, onions, roasted pumpkin and salad leaves, making it suitable only for vegetarians. The Spiced Impossible Puff will also debut across all Hong Kong stores, and is made using the Impossible Burger and topped with Sriracha Chilli sauce. 

There will be one vegan-friendly food option added to the menu, the Vegan Chocolate Bread Stick, made with vegan chocolate chips and bread. The new Impossible Food options and the vegan bread stick will not feature on Macau’s Starbucks menus. 

According to Starbucks Hong Kong, it is the first Starbucks retailer in Asia to introduce the new Impossible Sausage to the coffee chain’s menu.  

Our new plant-based menu items – the first in Asia to feature Impossible Sausage Made from Plants – allows our customers to enjoy delicious food featuring plant-based ingredients. We’re joining hands with customers towards a better future, where we are more mindful of the choices we make in our daily routine.

Andrew Hui, General Manager of Starbucks Hong Kong & Macau

“Having served the Hong Kong community for two decades, we know how important it is for business to reduce its impact on the environment. Every effort counts and that’s why we are constantly looking for ways to inspire our customers to make simple positive changes to their daily lives,” said Andrew Hui, general manager of Starbucks Hong Kong & Macau. 

“Our new plant-based menu items – the first in Asia to feature Impossible Sausage Made from Plants – allows our customers to enjoy delicious food featuring plant-based ingredients. We’re joining hands with customers towards a better future, where we are more mindful of the choices we make in our daily routine.”

It isn’t the first time the global chain has rolled out plant-based menus. In China, Starbucks, which is operated by Yum China Group, launched a vegetarian-friendly plant-based menu in partnership with leading food techs Oatly, Omnipork and Beyond Meat across the country. Soon after, in Singapore, Starbucks revealed an Impossible Meat Rendang Pie to cater to the city-state’s growing plant-based and flexitarian population amid the coronavirus pandemic.  

These moves follow Starbucks’ highly publicised company-wide pledge to become more eco-friendly this year, which saw the coffee behemoth pledge to remove additional fee or “vegan tax” on drinks that are made with plant-based milks.

All images courtesy of Starbucks Hong Kong, lead image designed by Green Queen Media.