Vevolution To Develop New Digital Hub For Plant-Based Startups & Investors

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London-based movement promoting plant-based lifestyles, Vevolution, recently announced that it will now be setting up a new digital platform for entrepreneurs and investors. In a statement, the founders said that in order to expand their positive impact, the new platform aims to help vegan startups get funding quicker and accelerate their business. 

Announced at the end of last month, Vevolution will be partnering with leading vegan tech entrepreneurs in Europe to develop a new platform to serve the plant-based startup community. Plant-based investor Michiel van Deursen will be joining the Vevolution team as a shareholder and partner, alongside other partners Stephan Stegeman and Tristan Hartman. 

In a statement, the founders of Vevolution Damien Clarkson and Judy Nadel said: “In light of Covid-19, we’ve been assessing how we can continue to play a pivotal role in the growth of the plant-based economy and accelerating positive change around the world.” 

“We will be moving into a new phase,” wrote Clarkson and Nadel. “This platform will enable startups to meet great investors and those investors will have a high-performance tool to manage the process of investing in exciting startups.”

Both Clarkson and Nadel will be remaining as joint CEOs and partners of the business. 

The new online platform is slated to launch in the next few months and will be celebrated with a virtual ‘Pitch + Plant’ event, with more details to be announced in the coming weeks. Due to the coronavirus pandemic, the organisation’s annual Vevolution Festival will be called off. 

As the plant-based trend continues to take off – particularly amid the coronavirus pandemic – a number of similar vegan investment initiatives have been launched. 

Launched in April, Vegan Arborist is a London-based vegan online business and consumer platform matching impact investors with sustainable companies on the one hand, while ensuring consumers are able to access eco-friendly and vegan-friendly products and services. 

In June, vegan entrepreneur and co-founder of the plant-based campaign Veganuary Matthew Glover announced the launch of a new vegan investment fund, Veg Capital, which will provide funding to plant-based and cultivated companies working on slaughter-free food substitutes. All of its profits will be donated to animal welfare charities in Europe and the United Kingdom. 

Lead image courtesy of Vevolution. 


  • Sally Ho

    Sally Ho is Green Queen's former resident writer and lead reporter. Passionate about the environment, social issues and health, she is always looking into the latest climate stories in Hong Kong and beyond. A long-time vegan, she also hopes to promote healthy and plant-based lifestyle choices in Asia. Sally has a background in Politics and International Relations from her studies at the London School of Economics and Political Science.

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