Wednesday Word Day: Flexitarian

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Today’s word is: flexitarian /ˈflɛksɪˈtɛərɪən)/

  • An individual who follows a mostly vegetarian diet but will eat meat/animal flesh/fish occasionally; sometimes known as a semi-vegetarian. There are no strict rules as to how often or how little a flexitarian will eat meat/animal flesh/fish.
  • An individual who follows a mostly vegetarian on their own but who may consume meat/animal flesh/fish at social or business occasions with the aim of being flexible whilst being entertained/invited by others for a meal.  

The Flexitarian Diet was published in 2008 which brought the term ‘flexitarian’ to mass media attention. Flexitarians are often criticized for straddling the best of both worlds being neither strictly vegetarian nor omnivorous. Nonetheless, flexitarians do contribute positively toward environmental campaigns against relying on a mostly meat-based diet.

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photo credit: J. McPherskesen via photopin cc


  • Sonalie Figueiras

    2021 Women of Power, 2019 GEN T Honoree, V Label Global Hero, 2 x TEDx Speaker: Serial social entrepreneur & trends forecaster Sonalie Figueiras is a sustainability expert, food futurist and eco-powerhouse who has been inspiring global audiences for over a decade with practical steps on how to fight climate change. Known as the Green Queen of Asia, she is the founder and Editor in Chief of the award-winning Green Queen - the region’s first impact media platform that educates millions of readers on the connection between health, sustainability and the environment and showcases future solutions. She is also the co-founder and CEO of organic sourcing platform Ekowarehouse and climate tech SaaS Source Green, which helps consumer brands quit plastic packaging thanks to proprietary plastic reduction software. In addition, Sonalie is a global keynote speaker and an advisor to multiple mission-driven startups and NGOs, and a venture partner to several VC funds.

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