Wednesday Word Day: Flexitarian

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Today’s word is: flexitarian /ˈflɛksɪˈtɛərɪən)/

  • An individual who follows a mostly vegetarian diet but will eat meat/animal flesh/fish occasionally; sometimes known as a semi-vegetarian. There are no strict rules as to how often or how little a flexitarian will eat meat/animal flesh/fish.
  • An individual who follows a mostly vegetarian on their own but who may consume meat/animal flesh/fish at social or business occasions with the aim of being flexible whilst being entertained/invited by others for a meal.  

The Flexitarian Diet was published in 2008 which brought the term ‘flexitarian’ to mass media attention. Flexitarians are often criticized for straddling the best of both worlds being neither strictly vegetarian nor omnivorous. Nonetheless, flexitarians do contribute positively toward environmental campaigns against relying on a mostly meat-based diet.

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photo credit: J. McPherskesen via photopin cc


  • Sonalie Figueiras

    Serial social entrepreneur Sonalie Figueiras is the founder & editor-in-chief of Green Queen, an award-winning impact media platform advocating for social & environmental change in Hong Kong with a mission to shift consumer behaviour through inspiring & empowering original content. She is also the founder & CEO of SourceGreenPackaging,com, the global wholesale eCom marketplace for sustainable packaging products, Ekowarehouse, the global sourcing platform for certified organic products, with a mission to make safe, quality food accessible & affordable for the whole planet. With over a decade of experience in publishing, digital marketing, organic trade and health & sustainability, she is an eco wellness industry veteran with a keen eye for market trends and a sought-after international speaker and moderator, sharing her expertise on stages across Asia and beyond, including TEDx and Harvard Business School.

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