Vegan

The Year of the Rat is quickly approaching, which means it’s time to take out your Chinese candy boxes out from your cupboards and fill them up with delicious goodies. While we are big fans of the tradition, many of the sweet treats that…
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One Planet Pizza co-founder Joe Hill tells Green Queen about the company's uphill battle in the face of Brexit, war and a pandemic; going on The Apprentice; his trouble with misinformation about veganism, and selling a million pizzas. …
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Veganuary has been a great success, but after a decade of expansion, growth has plateaued. Dissecting the playbook of Dry January, the other global January phenomenon, gives us important marketing lessons we can apply to break into the…
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Military culture has always been a dominant driver of our food and cooking habits – by partnering with the US Army, can Impossible Foods bring about a new dawn for plant-based meat? Today, Spam is a cult-favourite meat product in many…
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Can our bodies help us create a natural Ozempic effect through vegan food consumption? Unilever is banking on plant-based diets to enhance the gut microbiome and boost consumers' health. With Ozempic and Wegovy dominating conversations…
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Dunkin' is being sued for $5M under the Americans with Disabilities Act, with plaintiffs alleging that the surcharge on plant-based milk discriminates against people with lactose intolerance. Do their claims stack up? The US's…
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Spanish plant-based meat startup Heura has raised €40M ($43M) in a Series B round, in what is one of the largest investments in a vegan company in 2023. The company is now on the path to profitability and will look to license its tech and…
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Indian vegan bakery The Cinnamon Kitchen secured a ₹60 lakh ($72,000) investment from Aman Gupta on Shark Tank India. Landing the deal at 5% equity, the brand was valued at ₹12 crores ($1.44M), and is among a handful of other plant-based…
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In an exclusive interview with Green Queen, Wild Earth co-founder and alt-protein investor Ryan Bethencourt talks the death threats he's received, his experience with Shark Tank and Mark Cuban, his investment criteria, learning from Tesla,…
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Oddball is hoping to reinvent jelly from the "almost scientific product" to a vegan, clean-label, superfood snack that takes inspiration from her childhood growing up in Asia and hopes to take back control from the big corps. Will it take…
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Eat Just has relaunched its vegan mayonnaise and ranch lines, citing years of requests from consumers to bring back the products. The return of the SKUs, which were discontinued after major controversy and to focus on the Just Egg rollout,…
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Since launching in 2014, Veganuary has boasted increasing sign-ups year on year. But what’s the evidence that the campaign that encourages people to adopt a vegan diet during January is really taking a bite out of the meat market? More…
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The number of vegans in the UK has grown by 78%, reaching 2.5 million, according to an annual survey by Finder. This means 4.7% of adult Brits follow a plant-based diet – but separate research shows little understanding of climate language…
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Funding future food innovations is crucial. As traditional VCs look elsewhere, it's for the sector to welcome new and diverse sources of investment, from blended capital to redeemable equity. By Sonalie Figueiras, founding editor at…
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Californian CPG startup Voyage Foods, which makes ethical and eco-friendly pantry staples, has raised $22M in funding, and released the results of a life-cycle assessment that shows its cocoa-free chocolate produces up to 88% fewer GHG…
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Plant-based milk brand Silk will air its first Super Bowl commercial at this year's championship game next month, featuring MCU star Jeremy Renner on his return from a freak accident last year. But will it work? Silk had made it to the…
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Baltimore has become the first-ever US city to declare January as the official month of Veganuary, with Mayor Brandon Scott highlighting the planetary, animal welfare and health benefits of plant-based diets in his proclamation. …
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Israeli startup Steakholder Foods has added a 3D-printed shrimp prototype to an expanding roster of alternative seafood products. The company plans to also introduce a hybrid version if costs allow. A month after unveiling the world's…
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Ever the darling of the UK's plant-based space – with a recipe book that sold faster than any other vegan cookbook ever – Ella Mills retreated from the limelight a few years ago. Her brand, Deliciously Ella, suffered setbacks from the…
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Chilean food tech startup NotCo has unveiled its latest marketing campaign, Not So Happy Animals, which highlights some uncomfortable truths about the meat industry. "I might look like I'm happy, but my grin is not real." That's…
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British entrepreneur Heather Mills has secured a rescue deal for her plant-based brand VBites, buying the assets of the business from administrators for £1M and waiving nearly £5M of debt owed to her, a month after first announcing that…
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