Green Queen Media Wins Prestigious Global Hallbars Sustainability Reports Award, Recognised For Outstanding Achievement & Merit

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Green Queen Media, Asia’s leading sustainability news and impact media platform, has won the Special Awards Prize bestowed by the Hallbars Sustainability Reports Awards, an international organisation dedicated to driving sustainability education and change. The Special Awards prize recognises individual outstanding achievements and merits on a global level. 

Green Queen Media has been announced the final winner in the category of Special Awards of the Hallbars Sustainability Reports Awards, a Swedish organisation that recognises the best planet-led reporting in around the world. The aim of Hallbars is to promote the production and readership of reports centred on some of the most pressing ecological issues of our time. 

Commenting on the latest Hallbars win for Asia’s sustainability news platform, Green Queen Media founder and editor-in-chief Sonalie Figuerias said she was extremely proud of the team for this major achievement: “Media is a tough gig, and sustainability media even more so, so to be recognised globally is truly incredible and cements our mission to inform, inspire and empower our audience about the most pressing issues facing humanity”. 

Hallbars Awards Albert Nobel Museum
Source: Green Queen Media

The official awards event will take place at the Alfred Nobel House in Karlskoga, Sweden on October 21 this year, the birthday of inventor and founder of the Nobel Prizes, Alfred Nobel. Due to Covid-19 attendance restrictions, Green Queen Media will not be able to attend in person.

While the competition also recognises the best sustainability reports within each nation who then make it into a shortlist to compete for the world prize, the Special Awards prize is reserved for nominated candidates who are chosen for unique and outstanding merits. 

Green Queen Media gets the Special Awards prize for its work as a pioneer for plant-based protein in Asia, deserving world promotion and distribution of its Alternative Protein Industry Report 2020 report. It is a unique resource, so it cannot be compared with others, therefore it gets the Special Awards.

Pelle Agorelius, CEO of Hallbars

Green Queen Media gets the Special Awards prize for its work as a pioneer for plant-based protein in Asia, deserving world promotion and distribution of its Alternative Protein Industry Report 2020 report,” said Pelle Agorelius, the CEO of Hallbars.

Pelle Agorelius, Hallbars CEO, showcasing the Green Queen Media Asia Alternative Protein Report. (Source: Hallbars)

“It is a unique resource, so it cannot be compared with others, therefore it gets the Special Awards.”

Published in February of this year and authored by Mackenzie Dion, Sally Ho and Sonalie Figueiras and designed by Ana Perez, Green Queen Media’s report was the the first-ever in-depth publication to cover the alternative protein industry in Asia in such detail and scope. From definitions, regionally-specific sociocultural and environmental challenges and market trends to the latest “2.0” alternative protein startups, accelerators and potential areas for further innovation, the report is the most comprehensive look at the new food technology sector in the region to-date. 

The report has been downloaded over 2,000 times by enthusiasts in over 100 countries, 250 cities and 6 continents, a testament to the booming interest in the alternative protein sector. David Yeung, founder of Asian plant-based conglomerate Green Monday, called the report “a must-read” and Priscilla Tan, Senior Lead Singapore’s Economic Development Board remarked on “the extensive interviews they did to put together this highly insightful report with great infographics!”

Data collection for the report involved a total of over 50 extensive discussions, including 35 one-on-one interviews, with alternative protein stakeholders across 6 countries in Asia. As the region is the sector’s fastest-growing globally, with annual growth predicted to be 9.3% until 2026, research into the key challenges and innovation highlights within the burgeoning industry crucial for continued growth to meet the continent’s increasing demand for protein. 

Speaking at the time of the launch of the report, Figueiras said: “There is no bigger opportunity in sustainable food today than Asia. We published this report to put Asia’s food industry on the map and showcase the incredible innovation happening in alternative protein in the region.”

Green Queen Media was previously award APAC Excellence Award for Best Health and Wellness media in 2018 and is part of the United Nations SDG Media Compact, as well as Covering Climate Now, a global journalism initiative committed to more and better coverage of the climate crisis.


Lead image courtesy of Green Queen Media.


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