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When it comes to conscious wellness and personal care, women tend to be spoiled for choice. Though the sector has grown, there’s still a white space for men’s products that are ethical, clean, vegan and socially responsible. That’s where new Hong Kong brand Kool For Men comes in. Launching this July, the homegrown company has created the first range of lifestyle products conceived “for men, made by men.” From health to grooming, Kool For Men showcases the myriad powers of CBD and other nourishing ingredients with a product for every wellness need.
Wellness made by men, for men
The idea for Kool For Men came about when four guys, all hailing from different parts of the world, became united with the same mission of putting health and wellness first. Todd Hewitt former Vice-Chairman of the International Spa Association and leader of global wellness for Shangri-La Hotels and Resorts partnered with Carlos Calvo Rodriguez, a renowned physiotherapist and healing expert. They’re joined by Hong Kong Crossfit’s Allen Cai and martial arts enthusiast and influencer Berlin Tan.
“From the beginning, we have always said it is crucial to make a positive impact, both on our clients and in the world, as we believe it is just as important to do good as it is to feel and look good,” says Hewitt. “We want to spread our passion for wellbeing and our belief in a balanced approach to life.”
‘Look better, feel better, live better’
All of Kool For Men’s products are clean, ethically sourced, natural and effective. The products in the CBD line, for instance, are all made from 100% organically grown, non-GMO hemp sourced from the U.S. and manufactured in GMP-certified and FDA-registered facilities.
To create the Kool for Men collection, the team worked with doctors, nutritionists, and scientists to ensure that all the products, from tincture drops to soft gels to topical patches, are effective for individual needs ranging from sleep support to natural energy boosts. The products contain absolutely no harsh chemicals, contaminants or irritants like latex or sulphates. Even the CBD-infused gummies are 100% vegan-friendly and not tested on animals.
“The products are also free of gluten, sulphates, parabens, phthalates, polyethylene glycol, synthetic perfumes and fragrances,” the founders explained. “Our products are designed to help active men look better, feel better, perform better, do better, and live better.”
Expert-formulated wellness patches, grooming products
In addition to the CBD range, Kool For Men offers vegan and gluten-free wellness patches and a grooming line.
Again working with experts to create unique formulations that work, the wellness patches deliver natural nutrients and herbs all day long through the skin. This pill-free alternative, which comes in a 30-day kit for daily application, helps users boost energy, increase joint mobility and enhance immunity. True to the brand’s made-for-men motto, another patch works specifically for male endurance.
Meanwhile, the grooming range includes an eyebrow + beard pencil, as well as soon-to-be-released facial scrubs, primers and foundation.
“Whether you are a working dad with a sleepless night behind you about to jump on to an important video conference, needing a pick-me-up after a workout, or going on that first date, our products empower men through every moment with a boost of confidence,” says Calvo Rodriguez.
Social responsibility comes first
At its core, social impact is embedded into Kool For Men’s ethos, especially when it comes to future generations. The founders, who are passionate about children’s education and equal opportunities, have committed a portion of their proceeds to GO Campaign.
Based in Santa Monica, California, the nonprofit organisation provides children all over the world with access to medical care, shelter, nutrition, clean water and education. Operating in more than 37 countries, the charity has supported more than 178,000 children to date through 464 different projects.
Kool for Men is donating $5 from the sale of every Extra Strength Relief Rub and Water Soluble Nano CBD Drops to GO Campaign.
Kool For Men (@koolformen) products are currently available to consumers in Hong Kong and globally via its online store. Green Queen Media readers receive an exclusive 15% off discount with the code GQ15.
All images courtesy of Kool For Men.
This is a Green Queen Partner Post.