Magic Valley and Biocellion Partner to Develop the Future of Cultivated Meat Research

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Australian company Magic Valley Pty. Ltd and Washington-based Biocellion SPC have announced a partnership to optimize the efficiency of cultivated meat production by enhancing bioreactor design.

Magic Valley says it has perfected a unique method that involves using a minor skin biopsy from a living animal to create cultivated meat in a fetal bovine serum alternative. The cells can be transformed into induced pluripotent stem cells (iPSCs) and subsequently developed into muscle and fat in bioreactors. Magic Valley says it is the first company in the world to create animal component-free cultivated lamb from iPSC.

Coupled with Biocellion’s computer simulation technology, the companies say they can offer less costly and more efficient research and development opportunities to help scale cultivated meat and other protein alternatives.

‘Revolutionizing the way meat is produced’

“At Magic Valley, we are committed to revolutionizing the way meat is produced, with a focus on sustainability and ethical practices,” Paul Bevan, CEO & Founder of Magic Valley, said in a statement. “By collaborating with Biocellion, we aim to unlock valuable insights into cellular behavior, enabling us to create delicious cultivated meat products efficiently at scale.”

Magic Valley founder Paul Bevan
Magic Valley founder Paul Bevan | Courtesy

Simon Kahan, CEO of Biocellion, said the company is excited to collaborate with Magic Valley “in order to accelerate the development of bioreactor designs and drive efficiency in cultivated meat production. Together, we are shaping a future where technology and biology converge to address global protein demands.”

Meat demand surge

Like other cultivated meat producers, Magic Valley says it is producing “genuine meat,” that’s more sustainable and ethical than the conventional alternatives. This innovative approach has the potential to spare the lives of the approximately 70 billion animals slaughtered annually. It could also reduce greenhouse gas emissions by 92 percent, land use by 95 percent, and water use by 78 percent. Magic Valley recently unveiled a prototype cultivated pork dumpling. Last September it debuted Australia’s first cultivated lamb meat.

Cultivated lamb meat | Courtesy 123RF/Anna Pustynnikova

With the world’s population expected to surpass ten billion within three decades, demand for animal protein is predicted to surge by nearly 100 percent, the companies say. Traditional intensive animal farming methods are unlikely to keep pace with this escalating need.

Brinc, the Hong Kong-based global venture accelerator, backs both Magic Valley and Biocellion. “As a keen advocate of food technology innovation, Brinc proudly supports the collaboration between Magic Valley and Biocellion, which represents a significant step towards addressing the challenges of sustainable protein production,” Manav Gupta, Founder & CEO of Brinc, said in a statement. “This partnership showcases the potential that interdisciplinary solutions can play to reshape the future of the food industry.”


  • Green Queen Team

    We INFORM. We INSPIRE. We EMPOWER. Founded by serial entrepreneur Sonalie Figueiras in 2011, Green Queen is an award-winning sustainability & impact media platform advocating for social & environmental change in Asia. Our mission is to shift consumer behaviour through our authentic, original and ground-breaking content.

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