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The Natural & Organic Products Asia (NOPA) show opens this week* and we could not be more excited. As health & wellness industry experts, it’s our job to attend trade shows like this one. As devoted health & wellness consumers ourselves, it’s so much fun!
Shows like NOPA make the industry what it is by bringing together a whole community of people whose passion for wellness has made it their livelihood. It’s so energizing to be around people who understand that health & wellness is the future of all business. Now that so many people in the world have awakened to the realization that health is wealth, health & wellness brands are poised to take over in a host of sectors like food, fashion, tech and consumer goods. Eco-living is no longer a fringe lifestyle practiced by fervent hippies, it’s now increasingly the norm. Millennials want products they can trace and trust.
When NOPA held its inaugural show in August 2014, it cemented Asia’s role as the world’s largest market of conscious consumers, as well as the wellness industry’s commitment to the region. Since then, the show has gone from strength to strength. Green Queen could not be prouder to be NOPA’s brand ambassadors. Below, we set forth our top reasons you should attend NOPA 2016.
1. Meet Your Favorite Brands
World-class wellness names like Sunwarrior, of plant-based protein fame, organic herbal tea masters Pukka Herbs, Pure-Castile Liquid Soap evangelist Dr Bronner‘s Magic Soaps, uber-popular organic baby food pouch maker Ella’s Kitchen and drinking coconut milk company Koko Dairy Free will all be showcasing their wares. See their brand-new products up close: we are especially looking forward to Pukka’s complete herbal supplement range and Koko’s just launched coconut yogurt line.
2. Connect With The Best Wellness Companies In Hong Kong
The Hong Kong wellness scene is exploding with entrepreneurs looking to create fantastic products for the city’s demanding and well-informed consumers. Attending NOPA is a great opportunity to connect with the best homespun brands like Body Awakening Co‘s full range of wellness supplements and Nutrigaya‘s moringa-based energy boosting powders. We can’t get enough of Raiz The Bar and their ethically sourced hand-crafted organic raw vegan chocolate bars and we’re looking forward to tasting Yum Cha Wellness Teas locally-blended premium healthy teas. NutriAlley’s full range of free-from foods will be on display, as will One Organic‘s Japanese and Chinese vegan soya sauces.
3. Watch Healthy Cooking Demos
The show’s Natural Food Kitchen concept promises to be fantastic lineup of healthy cooking experts doing live demonstrations around some of the hottest healthy food trends. Not to be missed: Chef Shima Shimizu of Foodcraft and Sesame Kitchen will be talking about ‘Working With Natural Umami And Probiotics, ‘ Olive Leaf HK founder and Mediterranean vegetarian chef Ayelet Idan will illustrate “Real Food And The Magic Of Tahini, ” and Punam Chopra, Spicebox Organics CEO, will cover ‘Morning Wellness – The Spices That Benefit Your Morning.’ We also want to check out ‘Anti-Aging: Guilt-Free Raw Desserts’ by Rosanna Lou, Chief Chef at Greenwoods Raw Cafe.
4. Say Hi To Green Queen
We will have a booth at the show (K49) and we sure hope you come by to say hi. Not only will we be making an exciting new product announcement (get ready for some big news), you can also learn more about our upcoming #StockYourStore trade expo, get more information on how to use our global B2B trade platform for certified organic and eco-label products Ekowarehouse to grow your business, and find out how you can tap into Green Queen’s large audience of health & wellness readers to promote your wellness brand.
5. Learn Business Best Practices From Seasoned Experts
You can also meet us at our Digital Marketing 101 talk on Wednesday August 31st at 12.30PM as part of the show’s Natural Business Forum feature. Other must-attends in the schedule include 3 Tips For Natural Product Marketers’ by Mandy Law, Strategic Partner Manger at Google, Ethical Purchasing: What’s The Benefit For Retailers To Go Natural & Organic’ by Hantin Food Company’s Jasmine Tai and ‘The Pitfalls And Potentials Of Superfoods’ by i-Detox Founder Anita Cheung. We are also looking forward to ‘Consumer Behavior And Organic Market Update Of Hong Kong’ given by Prof. Jonathan Wong, Director of the Hong Kong Organic Resource Centre.
*NOPA starts at 10AM Wednesday August 31st 2016 and concludes at 5PM Friday September 2nd. The show takes place at Hall 1DE, at the Hong Kong Convention & Exhibition Centre in Wan Chai.
Register for NOPA 2016 here – online registration closes at 5PM on Monday August 29th. On-site registration is available during the show. NOPA 2016 is free for all trade visitors, simply present a valid business card.
All images courtesy of NOPA.