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Green Monday, the Hong Kong-based group behind the vegan food tech OmniFoods and plant-based grocery chain Green Common has recently announced that its new Omnipork Strip product is now available for retail. Initially debuted alongside Omnipork Luncheon, the world’s first vegan spam product, in selected food outlets, it will now be sold across Green Common stores in Hong Kong with Omnipork Luncheon slated to be available for retail by late July. The group also revealed that it will be launching the two new products in other countries across Asia in the coming months.
Green Monday announced late last week that its new plant-based Omnipork Strip product is now available for direct-to-consumer retail in Hong Kong across its Green Common stores and its online shop. Made from soy protein, wheat starch and other natural flavourings, each 100 gram serve of Omnipork Strip boasts 18.6 grams of protein, no cholesterol or hormones, and comes at a fraction of the carbon footprint to produce compared to traditionally farmed meat.
Each pack will be sold for HK$42 (US$5.42) and can be used as a replacement ingredient to recreate dishes that typically require conventional shredded or julienned meat. In Chinese cuisine, for instance, fatty strips or shreds are commonly used to create juicy fillings for sesame pockets or baos, and are also stir-fried in various noodle dishes.
In his announcement, Green Monday founder and CEO David Yeung said: “From R&D to production, from branding to packaging, from ingredient to nutrition, from recipe development to menu launch, a new product is the culmination of the brilliance and hard work of numerous internal team members and external partners.”
“Like our Omnipork Mince, the Strip is designed to be super versatile and can be used in various cuisines.Household dishes such as 雪菜肉絲, 肉絲炒米, [and] 炸醬撈麵 can all now go plant-based,” Yeung added, referring to preserved vegetables and pork strip stir-fries, shredded pork fried vermicelli noodles, and Zhajiang noodles, a dish common in northern Chinese cuisine.
While there are no specific details as to when Omnipork Luncheon, the world’s first vegan replica of the canned processed meat best-known by its brand name SPAM, will be available direct-to-consumer, the Green Monday team told Green Queen that retail packs of the product are likely to roll out this July.
Both Omnipork Luncheon and Omnipork Strip were first unveiled in mid-May, just a week after Hong Kong’s most well-known dumpling brand Wanchai Ferry rolled out plant-based Omnipork dumplings at price parity with conventional meat. Both products were initially only available through foodservice at Green Monday’s own 100% vegan eatery Kind Kitchen in a range of classic Cantonese cha chaan teng-style dishes, and at the prestigious Michelin-starred Chinese restaurant Ming Court.
After both products have been launched for consumer retail in Hong Kong, Green Monday plans to quickly roll out in other markets across Asia. “We expect this new product will land in Mainland China, Taiwan, Singapore and many other countries all within the next few months,” said Yeung.
Plans to export the groundbreaking Omnipork Luncheon and Strip to the Philippines – where processed canned meat is consumed as a staple – are already underway. Though there is no official date as of yet, Manila-based Prime Pacific Foods hopes to have the vegan analogues available by third-quarter of this year.
Lead image courtesy of OmniFoods / Green Monday.