Alpha Foods Partners With Just Egg, Improves Its Vegan Chicken Nutrition

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California-based vegan food brands Alpha Foods and Eat Just, have announced a partnership to expand Alpha’s breakfast offerings featuring Just Egg.

Following its recent partnership with the Anne Hathaway-backed precision fermentation egg producer, The Every Co., Alpha is adding Just Egg, the market leader in the plant-based egg category. Alpha and Eat Just say they will collaborate this fall as part of Alpha’s product renovation plans.

Alpha Foods, which is available in more than 11,000 retail locations across the U.S., has also announced the integration of new high-moisture extrusion (HME) technology. This renovation is driven by powerful consumer and retailer insights. The company says the new tech will help it produce nutritious, convenient, and accessible products.

‘Craveable, convenient, and accessible options’

“These partnerships with Just Egg and Every Co., combined with our use of our new HME protein and enhanced formulations, will enable us to continue bringing innovative, craveable, and delicious products to our consumers, thus solidifying Alpha’s position as a leader that continues to create the most craveable, convenient, and accessible options in the plant-based market,” Cole Orobetz, CEO of Alpha, said in a statement.

Alpha Foods' CEO Cole Orobetz
Alpha Foods’ CEO Cole Orobetz | Courtesy

According to Orobetz, these partnerships are key to Alpha’s growth and contribute to “raising awareness about the continuous innovation needed within the plant-based category.”

He says the company is committed to empowering consumers to transition into plant-based eating while showcasing the positive impacts on their health, animal welfare, and the environment, “all without feeling restricted by food labels.”

Improving taste, texture, nutrition

So far, Alpha has introduced the HME technology for processing its plant-based Chik’n Strips, which the company says cook, shred, and taste just like their animal-based counterparts. The HME technology utilizes a specialized cooking and stirring method at high heat and pressure, resulting in products with fewer ingredients, higher protein content, lower carbohydrates, and fewer calories.

alpha nuggets
Alpha nuggets | Courtey

The company’s Homestyle Chik’n Strips offer 18g protein, 7g carbohydrates, and 160 calories per serving. Alpha has also introduced the Chik’n & Maple Waffle Sandwich, a plant-based twist on a brunch classic, with more additions to its product portfolio scheduled for launch later this year.

As part of Alpha’s evolution, the brand is renovating its core product portfolio with formulation changes that provide an enhanced eating experience packed with nutrition at an accessible price point. Formulation updates include Alpha’s All-Day Burritos, which will now incorporate the new HME protein and increased nutritional value.

Alpha’s Original Chik’n Nuggets and Alpha’s Crispy Chik’n Patties, two of the company’s most popular products, will also undergo a formulation refresh that enhances the texture and flavor of the products.


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