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impossible foods

Impossible Foods Reportedly Preparing For IPO With US$10 Billion Valuation

3 Mins Read Plant-based food tech giant Impossible Foods is said to be in discussions for a public listing that could value the company at US$10 billion or more, according to an exclusive Reuters report. The listing is reportedly taking place within the next twelve months through a SPAC merger deal, a popular vehicle for a number of […]

Impossible Foods Tells Meat Lovers ‘We Are Meat’ In Mass-Market Campaign

3 Mins Read Plant-based meat giant Impossible Foods has launched its first-ever mainstream advertising campaign targeting mass consumers. The “We Are Meat” advert features its iconic bleeding heme-filled beef Impossible Burger, claiming that its patty is meat crafted from only plants is made for meat lovers. Debuted on Tuesday (April 6), the brand new “We Are Meat” commercial […]

Burger King Canada To Launch Impossible Whopper Nationwide

3 Mins Read Burger King Canada has announced the launch of the Impossible Whopper across its chains nationwide, starting next month. Rolling out initially across outlets in Ontario, the fast food chain’s meat-free version of the iconic Whopper will be made using food tech giant Impossible Foods’ famous “bleeding” heme-filled patties made using only plants.  Burger King and […]

Impossible Foods Slashes Retail Prices In Hong Kong By Over 20%

3 Mins Read Impossible Foods, the maker of the famous plant-based beef alternative, has announced that it is cutting retail prices in Hong Kong grocery stores by more than 20%. The move comes after it lowered prices in the U.S., which marked its third double-digit reduction from the food tech in less than a year, thanks to what […]

Major Win For Impossible Foods As U.N. Climate Leader Christiana Figueres Joins Board

4 Mins Read Renowned climate expert and international diplomat Christiana Figueres, who formerly led the U.N. Paris agreement talks, has joined Impossible Foods as its newest board member. With her decades of experience in climate change policy and sustainable development, Figueres will help guide the food tech on its environmental mission.  Impossible Foods has announced that Christiana Figueres, […]

Impossible Foods CFO David Lee Takes On Indoor Farming In New AppHarvest Role

3 Mins Read David Lee, former chief financial officer at plant-based giant Impossible Foods, has left his position to take on his new role at agri-tech startup AppHarvest. Joining AppHarvest as president, Lee will lead strategy development and operations, marketing and sales to drive the company’s ambitions to become an “iconic brand and sustainable foods company”.  David Lee, […]

Chicago Ingredients Startup Debuts Algae Heme To Help Upgrade Plant-Based Meats

3 Mins Read Chicago-based ingredients startup Back of the Yards Algae Sciences (BYAS) has debuted its new algae-based heme – the molecule that plant-based player Impossible Foods has made famous with its “bleeding” beef patties that are completely animal-free. Showcasing its beta-version to Josh Schonwald who reviewed the ingredient for The Spoon, BYAS says that it wants to […]

Impossible Foods Slashes Wholesale Prices By Double-Digits Globally To Target Mass Market Consumers

3 Mins Read Impossible Foods has announced that it is dropping wholesale prices in the U.S. and in international markets, in a move aimed squarely at competing with conventional animal meats and reaching mass consumers. As demand for plant-based foods continues to grow, enabling the Silicon Valley startup to reach new production records, prices are projected to continue […]

Impossible Foods Impact Report: Covid-19 Propels ‘Largest Operational Expansion’ As Plant-Based Goes Mainstream

4 Mins Read Amidst the economic fallout as a result of the pandemic, Impossible Foods has managed to grow its retail footprint by nearly 100-fold, the plant-based meat startup outlined in its new report. Detailing its new sustainability data and the “extraordinary impact” the coronavirus crisis has had in pushing mass consumers towards safer and sustainable meat alternatives […]

Impossible Foods Launches Retail At 200 Stores In Hong Kong & Singapore

6 Mins Read During an exclusive virtual media conference held today (October 20), which featured the food tech’s senior executives attended by Green Queen, Impossible Foods officially announced the first retail launch of its plant-based products in Asia. From this week onwards, consumers in Hong Kong and Singapore will be able to purchase plant-based Impossible Beef in major […]

Impossible Foods Founder Says Cell-Based Is ‘Never Going To Be A Thing’, JUST CEO Counters With ‘North Of 15 Years’ Timeline

3 Mins Read At the recent Smart Kitchen Summit (SKS) held virtually this year and hosted by food tech news The Spoon, the founders of two of the world’s most recognisable alternative protein startups didn’t hold back in a showcase of their difference of opinions when it came to the future of cell-based meat. While Impossible Foods founder […]

92% Of Impossible Burger Sales Are Replacing Animal Meat Purchases

2 Mins Read As Impossible Foods expands its retail distribution to over 11,000 locations nationwide in the U.S., the company reports that the vast majority of its sales are now coming at the expense of animal-derived meat. These figures emerging from recent weeks is an indicator of how consumers are now increasingly choosing plant-based alternatives over animal counterparts […]