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impossible foods

Impossible Pork is Here: Global Launch for Vegan Meat Giant

5 Mins Read Impossible Foods has announced that it is launching its plant-based Impossible Pork product globally. After its initial debut in New York at famed Chef David Chang’s Momofuku bar in New York, Impossible Pork is set to roll out across restaurants in Hong Kong and in the city’s largest supermarket chain ParknShop in October, before landing […]

Impossible Foods Enters Vegan Chicken Wars With Plant-Based Nuggets

4 Mins Read Impossible Foods is about to launch its plant-based chicken nuggets in the coming months. The news comes on the heels of rival Beyond Meat’s rollout of its new vegan chicken tenders across U.S. restaurants and amid the rising crowd of brands on store shelves selling chicken substitutes.  “Bleeding” plant-based beef maker Impossible Foods is set […]

Why Impossible & Oatly Chose A ‘Gastronomy First’ Go-To-Market Strategy: 4 Things You Need To Know

6 Mins Read Impossible Foods and Oatly represent perhaps the most successful food techs in the alternative protein space, with their iconic branding recognised by even mainstream meat-eating consumers. So what’s in the secret sauce?  According to a new white paper published by the food startup innovation hub NX-Food, a subsidiary of multinational wholesale major Metro AG, the […]

Umami Tech: Chicago Algae Heme Startup BYAS Develops Flavouring To Elevate Plant-Based Seafood

3 Mins Read Back of the Yards Algae Sciences (BYAS), a Chicago-based startup, has developed a “unique seafood flavouring” using its algal heme technology. The flavouring product is designed for plant-based fish, shrimp and other seafood alternatives, enabling “true seafood” taste and umami flavour to elevate the consumer experience.  BYAS has announced the development of a new product, […]

Impossible Burger To Roll Out Across 300+ 7-Eleven Singapore Locations, Marking First Convenience Store Debut In Asia

4 Mins Read From May 26, the award-winning bleeding plant-based Impossible Deluxe Burger will make its convenience store debut in Asia at over 300 locations of 7-Eleven stores in Singapore as a ready-to-eat meal available under S$6 (approx. US$4.50). Working with leading Asian food and retail conglomerate the Dairy Farm Group, which manages 7-Eleven in Singapore, Hong Kong, […]

Plant-Based Kids: Impossible Foods Secures USDA Child Nutrition Label For K-12 Market Entry

4 Mins Read Impossible Foods has announced that it has secured Child Nutrition Labels (CN Labels) from the U.S. Department of Agriculture (USDA), the food crediting statements providing federal meal guidance to schools across the country. The addition of CN Labels to Impossible’s plant-based meat products represents a “milestone for entering the K-12 market” and makes the food […]

Impossible Foods Hires Steve Turner As New CXO

3 Mins Read In a recent announcement, plant-based meat giant Impossible foods hired former creative leader of Apple, Steve Turner as their first Chief Experience Officer(CXO) in an effort to oversee the entire brand experience, help build brand awareness and encourage consumers to switch to a sustainable food system. In his his new role at Impossible Foods, Turner […]

Impossible Foods Signals Australia & New Zealand Market Entry Amid IPO Buzz

3 Mins Read Impossible Foods has is gearing up to enter Australia and New Zealand, posting a job advertisement for a regional role as the plant-based industry in these markets report a record year of sales. The much-anticipated introduction of its famous heme-filled patties in the fast-growing plant-based market in Australasia comes amid talks of its US$10 billion […]

Impossible Foods Reportedly Preparing For IPO With US$10 Billion Valuation

3 Mins Read Plant-based food tech giant Impossible Foods is said to be in discussions for a public listing that could value the company at US$10 billion or more, according to an exclusive Reuters report. The listing is reportedly taking place within the next twelve months through a SPAC merger deal, a popular vehicle for a number of […]

Impossible Foods Tells Meat Lovers ‘We Are Meat’ In Mass-Market Campaign

3 Mins Read Plant-based meat giant Impossible Foods has launched its first-ever mainstream advertising campaign targeting mass consumers. The “We Are Meat” advert features its iconic bleeding heme-filled beef Impossible Burger, claiming that its patty is meat crafted from only plants is made for meat lovers. Debuted on Tuesday (April 6), the brand new “We Are Meat” commercial […]

Burger King Canada To Launch Impossible Whopper Nationwide

3 Mins Read Burger King Canada has announced the launch of the Impossible Whopper across its chains nationwide, starting next month. Rolling out initially across outlets in Ontario, the fast food chain’s meat-free version of the iconic Whopper will be made using food tech giant Impossible Foods’ famous “bleeding” heme-filled patties made using only plants.  Burger King and […]

Impossible Foods Slashes Retail Prices In Hong Kong By Over 20%

3 Mins Read Impossible Foods, the maker of the famous plant-based beef alternative, has announced that it is cutting retail prices in Hong Kong grocery stores by more than 20%. The move comes after it lowered prices in the U.S., which marked its third double-digit reduction from the food tech in less than a year, thanks to what […]