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Research & Scientific Studies
Meat and Masculinity: How Does ‘Manly’ Marketing Change Men’s Perception Towards Veganism?
Eating meat has often been linked to the idea of masculinity – to see if these perceptions are changing, researchers conducted an experiment to find out whether masculine framing in marketing would influence how men perceive vegan food.
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Smart Protein India: 7 Key Takeaways From GFI India’s First State of the Industry Report
Alt-protein think tank the Good Food Institute (GFI) India has just released its first State of the Industry report for the country and by all accounts, there is much to be optimistic about. We break down the seven key highlights from the!-->…
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Food is Medicine Series: US Healthcare Company & Grocery Retailer to Study the Impact of Nutritious Food Availability on Health
A week after research found that Food is Medicine (FIM) programmes could save American lives and billions of dollars in medical costs, US healthcare company Kaiser Permanente and grocery delivery startup Instacart have announced a joint!-->…
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Are You Vegetarian? It Might Be in Your DNA, According to A New Study
A new study has found that being vegetarian may be linked to three genes and that the fact that some people find it challenging to stick to a meatless diet could be explained by genetics. While this is a correlation (and not causation),!-->…
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Food is Medicine Series: How to Save American Lives and Billions of Dollars with Food Prescriptions
Food is Medicine programmes – which include medically-tailored meal initiatives and produce prescription campaigns – could help reduce diseases, improve quality of life, and cut billions in healthcare costs in the US, according to a!-->…
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To Avoid Climate Disasters Like the NYC Floods, the US Must Reduce Its Meat Consumption by 82%
New York City is in a state of emergency, with flash floods leaving the Big Apple struggling to recover, merely three months after the city was engulfed in a polluted haze due to Canadian wildfires. Experts have blamed it on the climate!-->…
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In Singapore, Call It ‘Cultivated’ Meat – Not ‘Clean’ or ‘Cell-Based’
Singaporeans prefer the term 'cultivated meat' over related terms like 'cultured' or 'cell-based', according to a new study. Moreover, researchers found that people who consider cultivated meat 'unnatural' are – perhaps counterintuitively!-->…
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100 Billion Animals Are Slaughtered for Meat Every Year – Yet Livestock Farming Doesn’t Get Talked About in Climate Discourse
New data shared by Our World in Data shows that approximately 94% of animals on earth live on factory farms and at least 100 billion are slaughtered each year for meat and other animal-derived products. The analysis shows these numbers!-->…
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EY Report Suggests Strong Growth For Plant-Based But Industry Faces Key Challenges
A new report commissioned by plant-based body Protein Industries Canada (PIC) has found that the global vegan market shows great potential over the next decade. But while Canada's own alt-meat consumption has increased, major industry!-->…
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Smart Menus: How to Get Meat Eaters To Choose Plant-Based Dishes
A new study from research group Rethink Priorities explores how different combinations of menu options influence people's choices of meat-free dishes, plant-based meals and conventional chicken and fish. Here are the key takeaways.
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Climate-Conscious German Consumers Say They Want More Plant-Based Products in Supermarkets – New Poll
Over a fifth of German consumers (21%) believe the range of plant-based alternatives to animal products available in grocery stores is too small, according to a new survey. In fact, a higher number of options would lead to 29% buying more!-->…
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Carbon Offsets: A Nice Climate Fairytale That Hasn’t Panned Out
Many businesses use carbon offsetting as a way to bring down their emissions totals and mitigate their environmental impact, but a slew of recent investigations into the practice have found that offsets are deeply flawed and not doing what!-->…
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Greenwashing Risk: 64% of Agrifood Companies Have No Regenerative Agriculture Targets – New Report
While a majority of the food and retail sector's giants believe regenerative agriculture can be a solution to the climate crisis, 64% of them have not put targets in place to achieve these ambitions, according to a new study. Meanwhile,!-->…
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How Sustainable is Animal-Free Dairy? We Compare Precision Fermentation LCAs
Precision fermentation, described as the third pillar of alt-protein alongside plant-based and cultivated foods, is on the rise. There are at least 62 companies working in this space globally across the supply chain, with a big focus on!-->…
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From Meat to Plants: Global Diet Shift Can Cut Emissions By a Third and Halt Deforestation
Replacing 50% of our meat and dairy intake with plant-based alternatives by 2050 could result in significant climate benefits, reducing agricultural and land-use emissions by 31% and halting the destruction of forest and natural land,!-->…
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Food is Medicine Series: Can Produce Prescription Programmes Improve America’s Health & Food Security?
Can prescribing fruits and vegetables help fix a person's health issues and improve their access to nutritious food? Produce prescription programmes are in the spotlight again, following the results of a new study – possibly the largest of!-->…
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Climate Change: 2°C Rise in Global Temperatures Could Lead to A Billion Human Deaths
If global temperatures reach 2°C above pre-industrial levels by 2100, it could lead to the one billion deaths, a new study has found. Researchers add that the richest humans would mostly be responsible for the climate-change-related deaths!-->…
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8 Charts That Illustrate the Impact of Food Systems and Our Diets on Climate Change
There is a massive gap between climate change and the impact our diet and food system has on it, both in terms of public and private investment and media coverage. Here are eight statistical charts that highlight just how much our food!-->…
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If Global Corporations Paid Damages for Their Climate Emissions, Their Profits Would Plunge by 44%
If the world's corporations were to pay damages for the climate pollution they cause, their profits would drop by 44%, according to a new study of nearly 15,000 publicly traded companies. The "corporate carbon damage" from these businesses!-->…
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These Four Nature-Based Solutions Can Help Solve Biodiversity & Climate
By Pete Smith, Professor of Soils and Global Change, University of Aberdeen; Camille Parmesan, Professor of Climate Change Impacts, CNRS, University of Texas, University of Plymouth; Mark Maslin, Professor of Earth System Science, UCL
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Ideological Divide Over Plant-Based Meat As Conservatives Turned Off By ‘Woke’ Brands – New Study
Plant-based meat may be getting caught in the culture wars, and US brands that emphasize climate and environmental concerns may be putting off conservative consumers who are reluctant to try such products, according to new research.
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