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OmniPork, the vegan pork analogue developed by Hong Kong-based Green Monday’s food tech arm OmniFoods, has secured a listing with the U.K.’s leading plant-based e-commerce player TheVeganKind. It follows the brand’s soft launch into the country earlier this year via foodservice channels and via the e-tailer Longdan Oriental Supermarket, and continuing Green Monday’s international expansion as consumers double down on plant-based meat.
Launching at TheVeganKind, the largest dedicated vegan online supermarket in the U.K., the plant-based pork mince alternative OmniPork is now available to a large community of plant-oriented British shoppers to cook at home. Made from non-GMO soybeans, peas, rice and shiitake mushrooms and boasting 12 grams of protein per 100 gram serving, the vegan-friendly and cholesterol-free analogue will be retailing at £3.99 for each 230 gram retail package.
Scott McCulloch, founder of TheVeganKind says he believes that British shoppers will be fans of the product and gave a glowing review of the pork alternative. “They have recreated it perfectly, and entirely from plant based sources…This will definitely satisfy meat eaters and vegans alike.”
They have recreated it perfectly, and entirely from plant based sources…This will definitely satisfy meat eaters and vegans alike.Scott McCulloch, Founder, TheVeganKind
The launch follows Hong Kong-headquartered Green Monday’s initial roll-out in the British market in January, which saw OmniPork debut via foodservice at a number of restaurants across the country as part of the Veganuary campaign, the movement that started in the U.K. but has since spiralled into a global phenomenon attracting over one million pledgers and celebrity endorsements.
Commenting on its U.K. market entry, David Yeung, founder and CEO of Green Monday, said: “Since our pop-up events in 2019 and early 2020, along with overwhelming positive review[s] from many food critics and bloggers, the arrival of OmniPork products in the U.K. has been long anticipated.”
TheVeganKind says that OmniPork Strip, another pork product under OmniFoods’ meat alternative range, is expected to land on shelves in the U.K. within the next few months. For Green Monday, the launch of OmniPork in British retail marks an extension of its global footprint to more than 10 countries around the world since its inception in Hong Kong back in 2018.
Since our pop-up events in 2019 and early 2020, along with overwhelming positive review[s] from many food critics and bloggers, the arrival of OmniPork products in the U.K. has been long anticipated.David Yeung, Founder & CEO, Green Monday
Other markets that Green Monday has introduced its products in recent months include Japan, where its OmniMeat range is now available for retail, and Shanghai and Singapore, where the group has launched physical retail outlets of its grocery chain concept Green Common.
In Hong Kong and across Asia, the OmniFoods brand has also become popular due to its vegan “Spam” alternative OmniPork Luncheon, which has won the startup a long-term partnership with the coveted fast food giant McDonald’s in its home city shortly after it announced its record-breaking US$70 million funding round, which represented the largest of its kind in Asia.
Amid skyrocketing demand for plant-based foods in the U.K., Green Monday is by no means alone with foreign and domestic businesses alike quickly ramping up plant-based offerings.
While Barcelona-based plant meat maker Heura entered British retail in October last year, targeting increasingly health and planet-conscious consumers with its clean-labelled vegan burger patties and chicken alternatives, supermarket giants like M&S and Tesco have pledged to aggressively innovate new plant-based products and set ambitious sales targets for the category.
Lead image courtesy of Green Monday / designed by Green Queen Media.