3 Mins Read
Hong Kong-based OmniFoods is continuing its global expansion, with shoppers in the U.S. now able to purchase its famous vegan pork alternatives at Sprouts Farmers Market and Whole Foods. All three of the brand’s OmniPork products—Ground, Strips and Luncheon—have hit the freezer aisles of all Sprouts locations nationwide, while select Whole Foods outlets will offer the first two items.
OmniFoods is making its way across America, expanding its retail footprint across the country with supermarket chains Sprouts Farmers Market and Whole Foods. While Sprouts will carry all three of the Hong Kong food tech’s vegan OmniPork products—Ground, Strips and Luncheon—across all of its 371 stores in 23 states, Whole Foods will stock Ground and Strips in select outlets.
The news follows the brand’s initial U.S. retail debut earlier this month at 200 Whole Foods stores across 16 states. It is unclear whether OmniFoods’ vegan pork will be available at more outlets in the coming months.
OmniPork goes global
OmniPork, developed by Hong Kong-based Green Monday’s food tech arm OmniFoods with its R&D team in Canada, is a 100% plant-based alternative to pork. All three products are made from only plant-based proteins like non-GMO soy, peas, mushrooms and rice.
Since it first landed in Hong Kong back in 2018, the popular plant-based pork brand has been making its way around the world and now spans a global footprint of more than 20 countries. After entering the British market earlier this year, the company has made America its focus, first launching via foodservice with restaurant partnerships all over the country before hitting the country’s supermarket shelves.
The U.S. plant-based retail market is booming, with the industry seeing sales skyrocket to $7 billion for the first time in 2020.
David Yeung, founder and CEO of Green Monday, shared that he was “incredibly excited to bring OmniFoods to more people and communities” with the brand’s latest U.S. retail expansion, which brings the company’s total point-of-sales footprint to 40,000 globally.
Further expansion to come
Yeung further shared that OmniFoods has plans to continue making its way across the U.S. and expand both retail and foodservice distribution. The company says that more restaurant partnerships will be “announced soon” and that it will continue to partner with chefs to create recipes for consumers to try cooking vegan at home.
The CEO believes expanding vegan meat offerings for shoppers will be crucial to disrupting the current food system and the devastating environmental impact that animal agriculture is having on the planet.
“By providing our growing consumer base with a healthy and delicious plant-based pork alternative, we continue to fulfil our mission to construct a multi-faceted global ecosystem of future food that helps to combat climate change, food insecurity, public health crisis, planetary devastation, and animal suffering,” he said.
But pork isn’t the only animal protein that OmniFoods has set its sights on tackling. The startup recently debuted a new OmniSeafood range, featuring a whole line-up from vegan tuna to salmon, and the world’s first non-breaded plant-based fish fillet. OmniSeafood has launched in foodservice in Hong Kong, but has yet to roll out in retail or in other countries.
All images courtesy of OmniFoods.