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Pizza Hut continues its expansion into dairy-free and vegan options with the addition of three new options at locations across Germany.
The new vegan ‘Chik ‘n’ Cheez’, ‘Smokey BBQ’, and ‘Tuscany Spicy’ are now available. The launch is a first for Pizza Hut Germany, a move it said it made due to increasing customer demand.
Vegan pizza options in Germany
The vegan chicken includes a “cheese-flavored sauce”, red onions, pepper mix, mushrooms, and the vegan chicken meat’ the barbecue option also includes vegan chicken, barbecue sauce, corn, onions, and peppers; and the Tuscany Spicy includes corn, jalapenos, bruschetta, and balsamic vinegar. All of the pizzas are topped with Violife’s dairy-free cheese. The chain also launched a vegan penne pasta with vegan cheese sauce and Violife’s vegan cheese.
“It is time! Pizza Hut goes vegan,” the chain said in an Instagram post earlier this month. “You wished for it [and] we made it happen. We have created not just one, not two, but three vegan pizzas for you.”
In January, Pizza Hut launched a vegan chicken and Violife pizza in the U.K. for Veganuary. That pie, the Vegan Flamin’ Buffalo, was topped with Frank’s Red Hot Sauce.
“We are thrilled to announce our latest collab with the iconic Frank’s RedHot® Sauce, and can’t wait for our guests to try it!,” Kathryn Austin, Chief People and Marketing Officer at Pizza Hut Restaurants, said in a statement at the time.
“Expanding our already extensive vegan range has been on our radar for some time, and we’re so excited to be able to offer our Vegan guests even more choice when they eat with us.”
Pizza Hut’s vegan options
The three new pizzas build on Pizza Hut’s expansion into vegan offerings. Part of the Yum! Brand family, which also includes Taco Bell, Pizza Hut has partnered with Beyond Meat in a number of markets.
Pizza Hut locations in Belgium now offer Beyond Meat as a permanent menu item, also with Violife cheese.
In January, Pizza Hut Canada made Beyond Meat’s Italian Sausage Crumbles a permanent menu item. That followed a similar launch in the U.K. last year.
Pizza Hut tested two Beyond Meat Pan Pizzas in the U.S. in 2020, then added vegan pepperoni from Beyond Meat to select locations last year for a limited time. It marked the first time a major pizza chain launched vegan meat in the U.S. market, but all of those options still came with conventional cheese options.
Despite increasing vegan options in Europe, Asia, and Australia, fully vegan options in the U.S. still haven’t materialized for any of the big three pizza chains; neither Pizza Hut, Domino’s, nor Papa John’s have launched dairy-free cheese in the U.S. It’s not for lack of options, either. Violife, Daiya, and Follow Your Heart are all widely available in the U.S.
But the vegan cheese drought may soon change as a growing number of regional U.S. pizza chains including Blaze Pizza, Fresh Brothers, and Zpizza all currently offer vegan cheese.
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