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Global luxury fashion e-commerce giant NET-A-PORTER, known for offering customers the latest in designer clothing, accessories and shoes, is renewing their commitment to ethical and sustainable fashion by expanding their NET SUSTAIN edit. In a showcase reflecting the popularity of sustainable products driven by raised eco-consciousness amongst consumers, the NET SUSTAIN platform will now be expanding with additional green fashion brands and will include clean eco-friendly beauty products for the first time.
In a recent announcement, the luxury fashion online retailer NET-A-PORTER will be expanding their NET SUSTAIN arm with 27 new sustainable beauty brands and 45 additional fashion labels, taking the total number of brands in the collection up to 100. NET SUSTAIN was launched in June last year with an aim to make considerate and sustainable fashion more accessible. From ethically sourced materials to local craftsmanship and waste reduction, the collection features only those brands that meet the company’s standards of sustainability and positive impact.
The new beauty extension will include brands that tick at least one box in terms of their existing criteria of using considerate materials, ingredients and manufacturing processes, waste reduction and locally made. Under this new beauty category, users will find both established clean beauty brands such as Dr Barbara Sturm and Tata Harper Skincare, as well as upcoming sustainable labels like Seed to Skin and One Ocean Beauty.
As a part of this latest expansion, 17 exclusive capsule collections will be launched, featuring “wear forever” staple pieces that meet the edit’s sustainability, animal welfare and human rights criteria, and are designed to last a lifetime. Commenting on this, global buying director of NET-A-PORTER Elizabeth von der Goltz said that these capsule collections contain the “ultimate sustainable key pieces” that are an investment in a long-term wardrobe. One of the labels to have joined to create a capsule collection on the NET SUSTAIN platform is Hong Kong’s own sustainable fashion brand The R Collective, founded by eco fashion activist Christina Dean of Redress fame, whose edit of garments is made from upcycled deadstock and recycled materials.
In a level up, the company has introduced a new “pillar” of vegan-friendly brands that have been certified to contain no animal derived ingredients by the Vegan Society, citing growing awareness of animal welfare issues and the environmental impact of animal agriculture as key reasons. They will also introduce another category for animal welfare, which will feature products that prohibit animal testing and promote the highest animal welfare standards if products do contain animal-derived ingredients such as cashmere and goose down in fashion and oleic acid in skincare. Under the animal welfare pillar, brands must be certified according to Responsible Wool & Down Standards and the Leaping Bunny.
NET-A-PORTER’s expansion of sustainable beauty and fashion offerings are a testament to the unstoppable rise in demand for eco-friendly products, driven by consumers who are finally coupling their shopping habits with resource use and environmental impact. Reports of the ecologically damaging impacts of textile manufacturing – from offcut waste being landfilled every second to the massive water contamination and greenhouse gas emissions – and the human rights implications of fast fashion have sent shoppers searching high and low for alternatives. Mainstream retailers and brands now have to cope with this global sustainable fashion trend, and must demonstrate genuine dedication to sustainability in order to retain customers.
All images courtesy of NET-A-PORTER.