The ‘Ministry of Mylk’ Program Helps Nondairy Brands Grow By Mimicking the Dairy Industry’s Success

Ministry of Mylk, a new global marketing community for alternative dairy products and brands just launched urging plant-based dairy companies to unite together and understand the workings of the dairy industry to ramp up growth.

London-based Ministry of Mylk is created to help accelerate the growth of alternative dairy products like plant-based milk, ice cream, cheese or chocolate.

Successful Applicants’ Benefits

Once you apply and your application gets through, your brand and your product will be invited to opt for the annual membership of Ministry of Mylk. By doing so, the brands will receive knowledge and guidance from collective marketing initiatives, online webinars, and networking events on how to expand their brand.

In addition, they will receive the opportunity to have the Ministry of Mylk label on their packaging along with other marketing touchpoints. 

In a press release seen by Green Queen, CEO of Ministry of Mylk, Adrian Dinsdale said that in the last few years, the alternative dairy industry has been slowly gaining momentum. “The Oatly IPO just shows how much excitement there is in the space right now. But we must face the fact that dairy alternatives still account for only a small percentage of sales in most markets. We’re committed to helping the world’s great alt-dairy brands tell their stories, accelerate growth and making dairy alternatives an everyday staple for more people around the world.”

Read: 10 Things We Learned From Oatly’s IPO Prospectus, With Alt Protein APAC Investor Michal Klar

At Ministry of Mylk, we felt it was time that a community existed for the world’s great alt-dairy brands that could mirror the techniques that the dairy industry has been using for decades and provide a forum for networking and knowledge-sharing in an environment of mutual respect and understanding

Adrian Dinsdale, CEO of Ministry of Mylk

Networking and Knowledge-Sharing

Dinsdale added: “For years, national and international dairy associations have existed to help bolster the fortunes of the global dairy industry. At Ministry of Mylk, we felt it was time that a community existed for the world’s great alt-dairy brands that could mirror the techniques that the dairy industry has been using for decades and provide a forum for networking and knowledge-sharing in an environment of mutual respect and understanding.” 

Brands can now register their interest in membership here.

Read: Animal-Free Dairy Is Here. But Is It Vegan?

Lead image – Adrian Dinsdale, courtesy of Ministry of Mylk.