ozempic series

As sales expand, Danone’s Kate Farms has launched a new flavour of its plant-based nutrition shake and broadened its distribution to reach more GLP-1 users across the US. A year after being acquired by Danone, Kate Farms is aggressively…
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The EU has added inulin-propionate ester, a fibre ingredient that can stimulate the body's natural GLP-1 response, to its list of approved novel foods, enabling companies to sell the additive in food products. As weight-loss medications…
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US startup Create Wellness has raised $20M in Series B funding to expand its creatine supplements in gummy and powdered drink formats, leaning into the GLP-1, women's health, and longevity categories. As creatine transitions from a…
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For Americans, nothing influences food purchases more than health this year, according to a new survey shedding light on protein preferences, GLP-1 users, sugar alternatives, and ultra-processed foods. In the MAHA era, health truly does…
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Californian seaweed tech startup Aqua Theon has secured $13M in a seed funding round, $5M of which is earmarked for the expansion of its OoMee line of functional marine beverages. Would you drink seaweed? One Japanese company is betting…
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Sara Ayech, UK director for Madre Brava, believes retailers in the UK have faltered by focusing on animal proteins in their new GLP-1 product lines. Checking out the new supermarket ranges for January, it’s interesting to see several of…
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Amid the GLP-1 boom, Impossible Foods has partnered with Equii to cater to America's protein demand by combining plant-based meat with grain-based pastas and breads. Days after the new Dietary Guidelines for Americans emphasised greater…
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GLP-1 drugs are taking over the food system, and fast-food chains and supermarkets are the latest to embrace this new order. In the US, obesity rates declined from nearly 40% in 2021 to 37% in 2025, according to a large Gallup poll. It…
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As GLP-1 users become "more label-literate and science-minded", Danone's plant-based nutrition brand Kate Farms is busting its gut to meet the moment with "truly better-for-you" products. Ozempic has led the Make America Healthy Again…
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The owner of the world's largest meat company has warned that the US is not producing enough beef to satisfy the GLP-1-fuelled protein demand. But two of its subsidiaries have a readymade solution. As beef prices go out of control,…
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Dutch fermentation startup The Protein Brewery has raised €30M ($35M) in Series B funding to bring its fungi-derived Fermotein ingredient to market. It's also closing in on European approval. Breda-based food tech player The Protein…
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As Ozempic pushes food companies to reformulate their products, scientists have developed fat-trapping plant-based microbeads that could rival weight-loss drugs. While weight-loss medications like Ozempic and Wegovy continue to take…
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Plant-based nutrition brand Kate Farms has launched two high-protein shakes to tackle "critical nutrition gaps" from GLP-1 use, its first product since its acquisition by Danone. Just a week after finalising its takeover by dairy giant…
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As Americans embrace Ozempic and food-as-medicine innovations, a new startup has created a bioactive peptide to activate the body's GLP-1 hormone. Can a bioactive peptide revolutionise a food industry already shaken up by the Ozempic…
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A recent survey found that people taking GLP-1 drugs reduce their consumption of certain foods, including beef – but the demand remains, which gives vegan food producers a leg up. Can GLP-1 drugs like Ozempic and Mounjaro be a boon for…
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Always at the forefront of food trends, Chilean food tech startup NotCo has unveiled a GLP Booster that uses food as a natural Ozempic alternative. Today, nearly three-quarters of Americans aged 20 and above are overweight and…
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US food tech firm Oobli has raised $18M and partnered with global ingredients supplier Ingredion to co-develop better-for-you sugar alternatives with sweet proteins. As Americans turn their backs on sugar in the Ozempic era, one startup…
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GLP-1 drug users initially spend less on groceries, but that impact levels out over the course of a year, according to a new report. Frozen foods, fatty proteins and sugary beverages face big sales declines among users of GLP-1 agonist…
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Ozempic, inflation and the Trump presidency will likely dictate how the US deals with food waste in 2025, according to ReFED, a leading non-profit. Last year was a big year for food waste policy in the US. The Biden White…
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Vegan meal startup Daily Harvest has launched a line of smoothies that pack 20g of plant protein per serving – and it's tapped Sloane Stephens to help spread the message. Already the owner of a vegan body care brand and following a…
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US households with at least one user of GLP-1 drugs like Ozempic are spending 6-9% less on groceries, with the sharpest declines seen in ultra-processed categories. For Ozempic users, chips, baked goods, calories, and grocery bills are…
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