Alt Meat Player v2food Launches New Plant-Based Bolognese Sauce

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Plant-based meat company v2food recently forayed into the fresh sauce category with the launch of its new plant-based, ready-made bolognese sauce, dubbed v2sauce, which will be available to Australian consumers through the supermarket Woolworths.

Sydney-based food tech, v2food has unveiled v2sauce, a plant-based sauce that can be used in pastas and is exclusively available at Australia’s biggest retailer, Woolworths in over 400 locations around the country.

The ready-made sauce was created locally in Victoria by Australian pasta manufacturer, 7Chefs, and contains plant-based v2mince and includes ingredients like Italian tomatoes and traditional herbs. In addition, the sauce is gluten-free and has a 3.5 health star rating.

In a press release seen by Green Queen, v2food’s CEO and founder, Nick Hazell, said: “Life is busy and this delicious bolognese offers a great solution for an easy but tasty plant-based midweek meal — without missing out on the authentic flavours we’ve come to know and love from traditional bolognese. For parents, there’s the protein you’d expect from Bolognese with the bonus of sneaking in additional fibre into mealtimes for fussy kids. It’s a win, win.”

Apart from its new sauce, v2food’s existing product range includes plant-based burgers, sausages and mince that it claims is similar in taste and feel like the traditional beef mince without the need to harm any animals and has a lower carbon footprint.

This delicious bolognese offers a great solution for an easy but tasty plant-based midweek meal — without missing out on the authentic flavours we’ve come to know and love from traditional bolognese.

Nick Hazell, CEO and founder, v2food

Back in October of last year, v2food closed its AU$77 million (US$55 million) Series B round with record-breaking funding in this category within Australia and was led by institutional investors, like Li Ka-shing’s Horizons Ventures, Singapore’s sovereign fund Temasek and Sequoia Capital China with the company stating that it would use this capital to complete its production facility and expand to international markets with a special focus on Asia.

In the past, Burger King Thailand partnered with v2food to add a meatless Whopper to its menu that is available across 100 locations in the country. The plant-based Whopper features a soy-based patty supplied by v2food but given it has conventional mayonnaise, it is only suitable for vegetarians. Previously too, the fast-food chain has introduced plant-based whoppers with the Australian food tech’s patties in South KoreaJapan and the Philippines, as well as supplies the plant-based Rebel Whopper at Burger King’s franchise Hungry Jack’s in Australia, and at the chain’s locations in New Zealand. 

The new 400g v2sauce tubs are available on shelves now in Woolworths and are priced at AU$6.00(approx. US$4.65).


Lead image courtesy of v2food.


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