Aussie Startup v2food Expands Range With New Plant-Based Sausages

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Sydney-based startup v2food has expanded its portfolio of products with its new plant-based sausage. Dubbed v2sausage, the new vegan alternative has launched across Australian retail stores, as demand for plant-based offerings continues to grow in the country and around the world. 

Australia’s leading plant-based meat firm v2food has launched its newest product, v2sausage, across the country. Made from soy protein, coconut oil, onion, garlic, thyme and parsley, the new 100% plant-based sausage alternative “delivers the flavour and texture Aussies love” and are suitable for anything from barbecues to casserole dishes. 

They contain no GMO ingredients, are free from artificial flavourings and preservatives, while still offering 15 grams of protein per serving and a source of iron, zinc and B vitamins.

v2sausages will be retailed for a limited time at select Coles locations nationwide for AU$9.00 (US$6.99) per package of eight sausages

Whether you’re trying to cut back on meat to preserve the planet or you’re just curious about plant-based meats, v2 is making it easy and accessible for Aussies to give it a go without missing out on the flavours they’ve come to know and love.

Nick Hazell, Founder & CEO, v2food

“The plant-based snags sizzle and pop on the barbie like a traditional snag, and offer a great-tasting alternative for the 49% of Aussies who want to cut down on their meat intake,” said v2food in a press release. 

“Whether you’re trying to cut back on meat to preserve the planet or you’re just curious about plant-based meats, v2 is making it easy and accessible for Aussies to give it a go without missing out on the flavours they’ve come to know and love,” added Nick Hazell, v2food founder and CEO. 

V2food’s latest product launch comes months after it closed a record-breaking US$55 million Series B round, and after a series of major partnerships with Burger King franchises across Asia-Pacific to supply its v2burgers to outlets in the Philippines, New Zealand and Japan, as well as across Hungry Jack’s in Australia. 

Apart from burgers and sausages, the brand also makes a plant-based mince product designed to cook and taste just like real beef mince, but without the health, ethical and environmental impact of its animal-based counterparts. These are currently available in thousands of outlets across Australia, including across the country’s biggest retailer Woolworths. 

Our snags are delicious enough to make the swap. We don’t think you will tell the difference between ours and a beef sausage.

Nick Hazell, Founder & CEO, v2food

“v2sausages were a natural evolution for us. Snags are synonymous with the Australian summer BBQ season and we wanted to serve up a new alternative for meat-lovers and plant-based enthusiasts alike,” commented Hazell about the brand’s newest product. 

“Our snags are delicious enough to make the swap. We don’t think you will tell the difference between ours and a beef sausage.”

V2food first launched in 2019, out of a partnership with Australia’s national science agency CSIRO, its innovation fund Main Sequence Ventures and Competitive Foods Australia, one of the country’s largest private businesses that owns Hungry Jack’s.

In October last year, when v2food closed its Series B funding, the food tech said that its goals for the next year will be to dramatically scale-up its operations, open its Wodonga-based production site and launch its products into more markets across Asia as the appetite for plant-based meat continues to rise. 


All images courtesy of v2food. 


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