Consumer Trends & Insights

A study conducted by the World Resources Institute (‘WRI’) demonstrated a positive correlation between environmental messaging and sustainable food choices. The ultimate goal was to provide restaurants with guidance for conveying messages…
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Pre-cooked plant-based frozen meals are being lauded as a growing market across the world. The claim has been made following the release of the Lausanne Index Prize winners. More meat-free options than ever before featured prominently,…
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Using publicly available data, non-profit and alternative protein advocacy organization the Good Food Institute (‘GFI’) has identified commonly-recognised predictions about the future of plant-based meat. A newly released report suggests…
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Global streaming giant Netflix has announced that Don’t Look Up has climbed to second position on its most successful releases list. The title debuted on the site on December 24 2021. It has since racked up over 322,000,000 viewing…
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Vegan fried chicken company VFC commissioned an online survey of 5,204 people. A majority revealed that they have little to no knowledge of how chickens are farmed in the UK. Most surveyed claimed that shopping and eating habits would be…
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Oda, one of Norway’s leading online grocers, has reported a drop in the number of orders for red meat. It comes as part of a wider acknowledgment that carbon-heavy product sales have fallen in general. The trend is thought to be connected…
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Google has revealed that searches for “vegan food near me” have dramatically increased in 2021. The term reached “breakthrough status”, meaning it increased by 5,000 percent or more. The finding was released as part of the annual “Year in…
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Emojispeak totally count as a language on its own nowadays. But using the laughing face or the red heart emoji is so 2016. It's 2022, time to upgrade your emojis the sustainable way. Whether Veganuary or climate change or both are top…
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Research conducted by consumer rights group Euroconsumers has highlighted a knowledge gap when it comes to verifying true green claims versus greenwashing. The survey was conducted via a self-administered questionnaire in 2021 in Belgium,…
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Sales of plant-based meat alternatives have skyrocketed over the past year, as consumers turn their attention to health, nutrition, sustainability and food provenance more than ever before. But who exactly is driving the growth of…
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London, Los Angeles, and Barcelona have been named the top most vegan-friendly cities in the world in a new report.  Releasing its report on the world’s most plant-forward and sustainable cities, abillion has revealed London, Los…
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A new report on the role of advertising in driving climate change finds that the industry adds an extra 28% to each individual’s carbon footprint in the UK. New research finds that the advertising industry in the UK could be…
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Driven by growing environmental awareness, ethical concerns, and health reasons, consumers are choosing plant-based more than ever before—and this shift in appetite is quickly reflecting on industry market data. Data in the latest…
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More than half of Americans believe that the future of food is plant-based, a new consumer poll has found. A new survey conducted by The Harris Poll reveals that over half of American consumers see plant-based foods as a trend here to…
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While India is a country with a long history of vegetarianism, like many other countries that have undergone rapid urbanisation and population growth, the demand for animal protein has been on the steady rise. However, Indian consumers now…
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Driven by rising awareness of sustainability and health, consumers all over the world are turning to alternative proteins. But no other market will compare to Asia when it comes to the surging demand for vegan meat in the years ahead.…
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Almost half of all European consumers are now eating less meat, a new poll has found. The survey, conducted as part of the EU-backed Smart Protein Project, also revealed that 40% of consumers in Europe are planning on reducing their meat…
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20% of people in the UK will be ditching meat over the Christmas holidays, a new survey has found. The poll, conducted by food delivery platform Deliveroo, also found that the majority of people who are going vegan or vegetarian for…
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A new report on sustainability in China explores how consumers in the country perceive sustainability and what drives eco-purchases.
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In a new report, sustainable protein and automation were named two of the top five trends set to shape the future of the food industry. Researchers at DigitalFoodLab also highlighted resilient farms, retail efficiency, and personalised…
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By: Prof. Dr. Muriel Vernon, Dr. Sundar Pattabiraman and Henri Kunz Recently, two Techno Economic Analyses (TEAs) on the subject of (commodity) cultivated meat have been hotly debated. More specifically, the critical cost reduction…
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