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Consumer Trends & Insights
Climate Change & Alt Protein Consumer Trends and insights from our award- winning impact & sustainability media platform.
5 Ways Weight-Loss Drugs Like Ozempic & Wegovy Will Change the Food Industry
Semaglutide drugs like Ozempic and Wegovy are making headlines daily as more and more people get prescriptions; here's how these drugs like Ozempic and Wegovy could change the food industry.
With a third of Americans clinically obese,!-->!-->!-->…
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42% of Japanese Consumers Open to Trying Cultivated Meat, But Safety Remains Key Concern
Over four in 10 Japanese consumers are willing to give cultivated meat and seafood a taste as long as it's safe, but 58% have never heard of it, highlighting the challenge for the country's alternative protein sector.
In April, the!-->!-->!-->…
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Smashburger Jumps on Whole-Food Plant-Based Trend with Jack & Annie’s Jackfruit Burger at All 235 US Locations
US fast-casual chain Smashburger has partnered with jackfruit meat producer Jack & Annie's to debut a new burger across its locations nationwide, the latest example of a QSR embracing whole-food plant-based products.
With health and!-->!-->!-->…
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Plant-Based Meats Grow by 14% in Australian Retail, with Burgers Making Way for Deli Meats & Ready Meals
Despite facing a tough time globally, Australia's plant-based meat sector has proliferated in the last few years, with the number of products on sale in retail channels growing by 14% from 2022-23, according to alternative protein think!-->…
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54% of Europeans Avoid Plant-Based Meat Because It’s Ultra-Processed, with 65% Concerned About Health Impact
A new 17-country survey says that 65% of Europeans are concerned about the health implications of ultra-processed foods, with over half of respondents avoiding plant-based meats because they are ultra-processed.
With an increasing focus!-->!-->!-->…
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How Food and the Gut Microbiome Can Stimulate Your Body’s ‘Natural Ozempic’
By Christopher Damman, Associate Professor of Gastroenterology, School of Medicine, University of Washington
Wegovy, Ozempic and Mounjaro are weight loss and diabetes drugs that have made quite a splash in health news. They target!-->!-->!-->…
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L’Oréal Launches Animal-Free Collagen Skincare in China, As Recombinant Technology Gains Steam
With leading beauty conglomerates announcing new beauty lines featuring recombinant collagen, the potential for China to be a leader in the synthetic biotechnology ingredient industry.
In December 2023, the leading international beauty!-->!-->!-->…
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Meat Misinformation: How Big Beef is Funding Education Schemes to Influence Kids
Today's kids are more vulnerable to climate change than any generation, and thus more inclined to have consumption behaviours that are kinder to the planet – the meat industry is trying to derail that by influencing the education system.
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‘Crossing the Divide’: The Four Worldviews for the Future of Agriculture, and How to Combine Them
With agriculture's impact on the climate becoming clearer than ever, there are distinct views on how best to tackle the problem and enable a healthy, affordable and sustainable food system. A new report looks at the most ideal approach.
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Unstuck: What Veganuary Can Learn From Dry January
Veganuary has been a great success, but after a decade of expansion, growth has plateaued. Dissecting the playbook of Dry January, the other global January phenomenon, gives us important marketing lessons we can apply to break into the!-->…
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Unilever Targets €1.5B in GLP-1 Boosting Plant-Based Food Sales by 2025 to Help Consumers Boost Gut Health
Can our bodies help us create a natural Ozempic effect through vegan food consumption? Unilever is banking on plant-based diets to enhance the gut microbiome and boost consumers' health.
With Ozempic and Wegovy dominating conversations!-->!-->!-->…
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The Ozempic Rush: 10 Things to Know About Semaglutide, Food Intake, Obesity & Weight Loss
Ozempic is everywhere right now, from newspaper headlines to household shelves. But what do Americans really think about weight loss drugs? Here are 10 things you should know.
In our food trends predictions for this year, we highlighted!-->!-->!-->…
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10 Years of Veganuary: Taking a Closer Look at the Campaign’s Impressive Wins and Longterm Impact
Since launching in 2014, Veganuary has boasted increasing sign-ups year on year. But what’s the evidence that the campaign that encourages people to adopt a vegan diet during January is really taking a bite out of the meat market?
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Nearly 5% of Brits are Vegan, Following a Steep Rise in 2023 – But Climate Language Remains Unclear
The number of vegans in the UK has grown by 78%, reaching 2.5 million, according to an annual survey by Finder. This means 4.7% of adult Brits follow a plant-based diet – but separate research shows little understanding of climate language!-->…
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Super Bowl LVIII: Silk Taps Avenger Jeremy Renner for New Plant-Based Milk Commercial
Plant-based milk brand Silk will air its first Super Bowl commercial at this year's championship game next month, featuring MCU star Jeremy Renner on his return from a freak accident last year. But will it work?
Silk had made it to the!-->!-->!-->…
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Baltimore Becomes First US City to Proclaim January as Official Veganuary Month
Baltimore has become the first-ever US city to declare January as the official month of Veganuary, with Mayor Brandon Scott highlighting the planetary, animal welfare and health benefits of plant-based diets in his proclamation.
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New Denial: YouTube Rakes in Millions from Content Making UK Teenagers Feel Climate Change is Exaggerated
YouTube is making up to $13.4M in ad revenue from videos that promote a new kind of climate denial – focused on solutions rather than the existence of it – according to a new study.
It has a profound effect on its viewers, with nearly!-->!-->!-->…
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Deliciously Ella: After Years of Trolling, Ella Mills is Finally Happy (and Thriving) Now
Ever the darling of the UK's plant-based space – with a recipe book that sold faster than any other vegan cookbook ever – Ella Mills retreated from the limelight a few years ago. Her brand, Deliciously Ella, suffered setbacks from the!-->…
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Chevron Deference: Reversal of Landmark Supreme Court Decision Could Devastate Fisheries & Environmental Protections
As the US Supreme Court considers overturning the Chevron deference doctrine, thanks to pushback from fishing vessel operators, it could make regulating anything much more complicated – especially climate laws.
It's been 40 years!-->!-->!-->…
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Not So Happy: NotCo Targets Chick-fil-A & Other Meat Companies with Animal Abuse Jingle
Chilean food tech startup NotCo has unveiled its latest marketing campaign, Not So Happy Animals, which highlights some uncomfortable truths about the meat industry.
"I might look like I'm happy, but my grin is not real."
That's!-->!-->!-->!-->!-->!-->!-->…
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Future Food Quick Bites: Vegan Mickey Mouse, Price Changes & Labelling Wins
In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers Oatly's new partnership with Carvel, price fluctuations for meat and!-->…
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