Consumer Trends & Insights

A new survey has found that over half of Brits who have stopped drinking plant-based milk are willing to return to the category – here's how brands can win them back. Many people may have stopped drinking non-dairy milk recently, though…
Read More...

Wichayapat Piromsan, Thailand director for Madre Brava, sheds light on Thailand's animal protein overconsumption and why more plants need to be on the plate. Browsing the aisles of a Bangkok health food store recently, I saw something…
Read More...

Over nine in 10 health professionals in Europe feel consumers eat too much meat, and 70% believe the livestock industry undermines science, shows a new poll. Europe's doctors unanimously agree that meat consumption levels are too high…
Read More...

More than one in five Brits are eating less meat than they were a year ago, and two-thirds are open to reducing their consumption. Beans could be a winner here. Despite the rise in meat-eating among Gen Z men, public willingness to cut…
Read More...

British vegan startup This has added a deli meat SKU while expanding the whole-food-championing This is Super Superfood line it launched earlier this year. As sales of plant-based meat continue to weaken, some of the industry's leading…
Read More...

A new study showed people a mock Chipotle menu with and without plant-based options to see whether it affected their decisions to choose meat. The results go against the grain. Will seeing more plant-based options on the menu make you…
Read More...

Cattle populations are declining in the Netherlands, leaving companies with an opportunity to foray into hybrid milk products. And consumers are here for it. Hybrid dairy has already been in Dutch headlines once this year, after retail…
Read More...

Spanish firm Novameat has expanded its line of pulled plant-based meats with clean-label pork and lamb alternatives for foodservice. A year after securing $19.2M in Series A funding, Novameat has introduced two new meat alternatives…
Read More...

Like, the plant protein brand owned by Livekindly Collective, is returning to UK shelves with three SKUs across all major supermarkets. Livekindly Collective is bringing back its Like brand of plant-based meat to the UK, around three…
Read More...

Nearly half of citizens in China's tier 1 cities would choose cultivated meat and seafood over conventional options – but health and safety remain the main concern. As China's government ramps up support for cultivated meat, people…
Read More...

New research from the UK shows that ultra-processed foods (UPFs) may not be the real culprit behind overeating, calling for a more nuanced approach to processing and nutrition. Already this month, the American Heart Association has…
Read More...

Chicago-based meat giant Oscar Mayer, a subsidiary of Kraft Heinz, has launched the EveryBun Pack, combining its meat and vegan hot dogs in the same packaging without cross-contamination. While many companies are leaning into the…
Read More...

Barcelona-based Väcka has unveiled a fresh identity with a foray into functional health, starting with four nutrition-packed plant-based dairy offerings. Spanish plant-based startup Väcka is diving headfirst into consumers' demand for…
Read More...

Global meat prices hit an all-time high in July, a top driver of rising food inflation. But with demand for animal protein expanding, greenhouse gas emissions will continue to rise too. Meat continues to drive climate change and global…
Read More...

A new study shows that content creators on YouTube position precision fermentation in a positive light, but audience comments are largely sceptical, outlining an opportunity for the industry. As consumers and investors cool on…
Read More...

There are a lot of foods Americans don't like, with tofu fourth on the list. Proteins, especially seafood, make up a majority of the top 10. Americans love their eggs and bananas, but despise tofu, seafood, and bitter vegetables. …
Read More...

Bel Group has partnered with First Dates and Million Pound Menu star Fred Sirieix to prove how close vegan cheese is getting to dairy. Vegan cheese is one of the most common grievances against the plant-based sector, with a perception…
Read More...

While health is the largest dietary driver for teens, 14% think eating meat is cool, compared to just 2% who say the same for vegan diets. For the past few years, the narrative around Gen Z and Gen Alpha's food habits revolved around…
Read More...

In a new study, scientists analysed dozens of papers to define a flexitarian diet and found that its alignment with national dietary guidelines differs greatly. 'Flexitarian' is among the more loosely characterised dietary terms – until…
Read More...

German alternative protein startup Happy Ocean Foods has bid farewell to its plant-based seafood portfolio, instead embracing a Clean Protein philosophy to meet consumer trends. As clean eating becomes the norm for more and more…
Read More...

There's a reason why meat is at the heart of the culture wars – for cultivated proteins to succeed, companies need to tap into consumers' emotions. After four successive years of declining consumption, Europeans began eating more meat…
Read More...