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Consumer Trends & Insights
Climate Change & Alt Protein Consumer Trends and insights from our award- winning impact & sustainability media platform.
The EU Caged Farming Ban is Now on Hold – Thanks to Aggressive Pressure from the Meat Lobby: Report
A new investigation has uncovered how meat lobby groups aggressively pushed back on a proposed EU ban on the caged farming of animals like hens and pigs, which has now been put on hold – despite the majority of EU citizens supporting the!-->…
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The Big Ag Lobby is Influencing EU Politicians to Oppose Pesticide Reduction and Green Policies: Report
A new investigation by climate media outlet DeSmog has revealed the deep ties between agriculture lobby groups and a group of influential EU politicians, who are consequently pushing against the bloc's green agriculture reforms around!-->…
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Meat & Dairy Lobby Pressured UN Body to Censor Work on Livestock Farming Methane Emissions: Report
Former officials at the UN Food and Agriculture Organization (FAO) said they were censored and undermined by the body when reporting on the methane emissions caused by the animal agriculture industry, owing to pressure from the livestock!-->…
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What Do Brits Want? 5 Takeaways from A New UK Consumer Survey on Plant-Based Meat
A new survey of 1,000 UK consumers highlights the importance of taste, price and more information when it comes to plant-based meat. Here are five key takeaways from the poll.
Published earlier this week, the research – conducted by!-->!-->!-->…
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Sexy Flexi: Europe Leads in Flexitarian Population As Asia-Pacific Catches Up, But US Lags Behind
When it comes to flexitarianism, Europe is leading the way, with Asia-Pacific catching up– but the US still lags far behind.
There's no specific definition of what a flexitarian is. It could be a pescatarian who eats fish once a!-->!-->!-->…
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Add Nutritious Ingredients to Ultra-Processed Foods To Get Americans To Pay More for Them
For most Americans, ultra-processed foods (UPFs) are a big part of their daily diets, but they have been linked with a host of diseases and health detriments. In that light, a new study has found that Americans would be willing to eat and!-->…
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Meat and Masculinity: How Does ‘Manly’ Marketing Change Men’s Perception Towards Veganism?
Eating meat has often been linked to the idea of masculinity – to see if these perceptions are changing, researchers conducted an experiment to find out whether masculine framing in marketing would influence how men perceive vegan food.
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Plant-Based Price Parity: Lidl Germany’s Own-Label Vegan Alternatives Will Now Cost the Same as Meat & Dairy
German retailer Lidl has announced that it will be introducing price parity for the majority of its plant-based alternatives to animal-derived foods via its own-label brand Vemondo. The grocer will also place these vegan products directly!-->…
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Food is Medicine Series: US Healthcare Company & Grocery Retailer to Study the Impact of Nutritious Food Availability on Health
A week after research found that Food is Medicine (FIM) programmes could save American lives and billions of dollars in medical costs, US healthcare company Kaiser Permanente and grocery delivery startup Instacart have announced a joint!-->…
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Are You Vegetarian? It Might Be in Your DNA, According to A New Study
A new study has found that being vegetarian may be linked to three genes and that the fact that some people find it challenging to stick to a meatless diet could be explained by genetics. While this is a correlation (and not causation),!-->…
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Meet the Startup Helping UK Restaurants & Food Brands Calculate Their Carbon Emissions
Matthew Isaacs, co-founder of UK emissions calculator and carbon labelling startup My Emissions, talks to Green Queen about the company's pivot from recipe blogs to restaurants and food manufacturers, how it measures a product or dish's!-->…
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This Changes Everything: Beyond Meat Goes All-In On Health with New Ad Campaign
Two months after launching its farmer- and health-centric marketing drive, alt-meat giant Beyond Meat is doubling down on the health aspect of its products with its new This Changes Everything campaign. It comes a few months after its!-->…
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Comms Queen Katherine Miller: ‘Chefs Are Key To Making The Food System More Just and Sustainable’
Thin Lei Win talks to former James Beard exec, GWU Terker fellow and communications expert Katherine Miller about her new book and why chefs are the perfect advocates to bring about structural change to food systems.
I used to think I!-->!-->!-->…
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Food is Medicine Series: How to Save American Lives and Billions of Dollars with Food Prescriptions
Food is Medicine programmes – which include medically-tailored meal initiatives and produce prescription campaigns – could help reduce diseases, improve quality of life, and cut billions in healthcare costs in the US, according to a!-->…
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EY Report Suggests Strong Growth For Plant-Based But Industry Faces Key Challenges
A new report commissioned by plant-based body Protein Industries Canada (PIC) has found that the global vegan market shows great potential over the next decade. But while Canada's own alt-meat consumption has increased, major industry!-->…
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Smart Menus: How to Get Meat Eaters To Choose Plant-Based Dishes
A new study from research group Rethink Priorities explores how different combinations of menu options influence people's choices of meat-free dishes, plant-based meals and conventional chicken and fish. Here are the key takeaways.
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Climate-Conscious German Consumers Say They Want More Plant-Based Products in Supermarkets – New Poll
Over a fifth of German consumers (21%) believe the range of plant-based alternatives to animal products available in grocery stores is too small, according to a new survey. In fact, a higher number of options would lead to 29% buying more!-->…
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Advocacy Group Calls for Adding ‘Zero Animal Exploitation’ as 18th UN SDG
Animal advocacy group Beyond Cruelty Foundation (BCF) is calling for the addition of SDG18 – Zero Animal Exploitation to the UN's list of Sustainable Development Goals (SDGs). The organisation argues that none of the current 17 targets is!-->…
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Meat Dishes Dominate Recipe Sections of Mainstream Media, from NYT to BBC & The Guardian – New Report
A new report by the Better Food Foundation and Sentient Media analyzed eight news outlets – four each in the UK and the US – and found that five have recipe sections dominated by meat-based dishes. In an effort to find the link between!-->…
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Plant-Based 2.0: Addressing the Industry’s 10 Biggest Challenges
By Sonalie Figueiras, Editor-in-Chief, Green Queen Media and Maarten Geraets, outgoing MD Alternative Protein, Thai Union
There’s no denying that times are tough for the global plant-based industry. Retail sales are down, investors have!-->!-->!-->…
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Non-GMO Ingredients are Crucial to Plant-Based Food Consumers, Says Verification Body
Consumer preferences are becoming clearer when it comes to plant-based foods – people are drawing a line at genetically modified (GM) ingredients (also known as GMO), even as many vegan products have increased shelf space. This is!-->…
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