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Consumer Trends & Insights
Climate Change & Alt Protein Consumer Trends and insights from our award- winning impact & sustainability media platform.
Plant-Based Frozen Foods Are Healthy and Are About to Become a Major Global Trend
Pre-cooked plant-based frozen meals are being lauded as a growing market across the world. The claim has been made following the release of the Lausanne Index Prize winners. More meat-free options than ever before featured prominently,!-->…
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Could 6% of All Meat Be Plant-Based By 2030? New Data Suggests It Is Likely
Using publicly available data, non-profit and alternative protein advocacy organization the Good Food Institute (‘GFI’) has identified commonly-recognised predictions about the future of plant-based meat. A newly released report suggests!-->…
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‘Don’t Look Up’ Officially Crowned Netflix’s Second Most Watched Film Ever
Global streaming giant Netflix has announced that Don’t Look Up has climbed to second position on its most successful releases list. The title debuted on the site on December 24 2021. It has since racked up over 322,000,000 viewing!-->…
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New Consumer Survey Highlights Knowledge Gap In People Who Unwittingly Support Animal Cruelty
Vegan fried chicken company VFC commissioned an online survey of 5,204 people. A majority revealed that they have little to no knowledge of how chickens are farmed in the UK. Most surveyed claimed that shopping and eating habits would be!-->…
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Norwegian Consumers Ditch Red Meat After Carbon Footprint Is Printed On Oda Grocery Receipts
Oda, one of Norway’s leading online grocers, has reported a drop in the number of orders for red meat. It comes as part of a wider acknowledgment that carbon-heavy product sales have fallen in general. The trend is thought to be connected!-->…
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“Vegan Food Near Me”: Breakthrough Google Search Spikes 5,000 Percent in 2021
Google has revealed that searches for “vegan food near me” have dramatically increased in 2021. The term reached “breakthrough status”, meaning it increased by 5,000 percent or more. The finding was released as part of the annual “Year in!-->…
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New Survey Reveals That 53% Of Consumers Can’t Identify Greenwashing Claims On Product Packaging
Research conducted by consumer rights group Euroconsumers has highlighted a knowledge gap when it comes to verifying true green claims versus greenwashing. The survey was conducted via a self-administered questionnaire in 2021 in Belgium,!-->…
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Consumer Behaviour Deep Dive: Who Is Buying Plant-Based Meat & Why?
Sales of plant-based meat alternatives have skyrocketed over the past year, as consumers turn their attention to health, nutrition, sustainability and food provenance more than ever before. But who exactly is driving the growth of!-->…
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London, Los Angeles, Barcelona Top List of World’s Most Vegan-Friendly Cities
London, Los Angeles, and Barcelona have been named the top most vegan-friendly cities in the world in a new report.
Releasing its report on the world’s most plant-forward and sustainable cities, abillion has revealed London, Los!-->!-->!-->…
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Advertising Adds 28% to Each Person’s Carbon Footprint in the UK – Report
A new report on the role of advertising in driving climate change finds that the industry adds an extra 28% to each individual’s carbon footprint in the UK.
New research finds that the advertising industry in the UK could be!-->!-->!-->…
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10 Stats That Prove That Plant-Based Is The Future Of Food
Driven by growing environmental awareness, ethical concerns, and health reasons, consumers are choosing plant-based more than ever before—and this shift in appetite is quickly reflecting on industry market data.
Data in the latest!-->!-->!-->…
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Over Half of Americans Say Future of Food Is Plant-Based – New Poll
More than half of Americans believe that the future of food is plant-based, a new consumer poll has found.
A new survey conducted by The Harris Poll reveals that over half of American consumers see plant-based foods as a trend here to!-->!-->!-->…
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5 Signs That The Vegan Trend Is Hitting India In A Big Way
While India is a country with a long history of vegetarianism, like many other countries that have undergone rapid urbanisation and population growth, the demand for animal protein has been on the steady rise. However, Indian consumers now!-->…
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Kerry Is Helping F&B Capture Asia’s Growing Plant-Based Meat Demand
Driven by rising awareness of sustainability and health, consumers all over the world are turning to alternative proteins. But no other market will compare to Asia when it comes to the surging demand for vegan meat in the years ahead.!-->…
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Nearly 50% of Europeans Are Eating Less Meat, New EU Survey Finds
Almost half of all European consumers are now eating less meat, a new poll has found. The survey, conducted as part of the EU-backed Smart Protein Project, also revealed that 40% of consumers in Europe are planning on reducing their meat!-->…
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20% of Brits Will Be Eating Vegan and Vegetarian This Christmas, Poll Finds
20% of people in the UK will be ditching meat over the Christmas holidays, a new survey has found. The poll, conducted by food delivery platform Deliveroo, also found that the majority of people who are going vegan or vegetarian for!-->…
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Sustainability in China: What Do Chinese Consumers Really Think About It?
A new report on sustainability in China explores how consumers in the country perceive sustainability and what drives eco-purchases.
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Sustainable Protein and Automation To Shape Food Industry: New Trend Report
In a new report, sustainable protein and automation were named two of the top five trends set to shape the future of the food industry. Researchers at DigitalFoodLab also highlighted resilient farms, retail efficiency, and personalised!-->…
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Beluga vs. Burger: Price Parity and Scalability Won’t Stop Cultivated Luxury Products From Reaching Commercial Viability
By: Prof. Dr. Muriel Vernon, Dr. Sundar Pattabiraman and Henri Kunz
Recently, two Techno Economic Analyses (TEAs) on the subject of (commodity) cultivated meat have been hotly debated. More specifically, the critical cost reduction!-->!-->!-->…
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70% of Sustainability Experts Expect Bleak Climate Future: Survey
70% of sustainability experts remain pessimistic about humanity's ability to take action on climate change and avert major disasters.
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EU Meat Giant: We Were Wrong About Plant-Based Meat
Danish Crown, one of Europe’s largest meat producers, has admitted that it failed to recognise the significance of the plant-based trend.
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