Consumer Trends & Insights

The Good Food Institute (GFI) APAC's first State of the Industry report highlights the funding rollercoaster that is alt-protein, Singapore's reputation as an innovation launchpad, barriers to the adoption of plant-based meat, and the…
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Cigarette-style warnings about the impact of climate change on food can cut meat consumption, according to a study by Durham University. Researchers found that adding pictorial climate warning labels deterred Brits from choosing meat…
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The impact of climate change – whether that's floods, droughts, extreme heat or cold – is ravaging crops and threatening our food supply. Here are 15 food crops that are facing shortages and uncertain futures due to the global crisis. …
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The Prince William-helmed Earthshot Prize has pledged to increase its focus on plant-based solutions after successful campaigning from UK charity Generation V (GenV), which wrote an open letter co-signed by 23 celebrities asking to add a…
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Hidden costs in the global food system amount to $12.7T a year according to a new report by the UN's Food and Agriculture Organization (FAO). Covering 154 countries, The State of Food and Agriculture found that 70% of the costs are…
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A new 10-country survey has found that 51% of Europeans are eating less meat annually, with health being the biggest reason for the decrease in consumption. However, taste and price are the largest detractors of plant-based intake for…
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Matthew Kenney, the vegan author and celebrity chef behind Plant Food + Wine, is expanding his empire to China with food halls inspired by his Plant City F&B concept, with the help of global scale-up firm The Wellness Agency. The…
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A year after announcing its carbon labelling partnership with research firm HowGood, catering company Chartwells Higher Education has revealed that there has been an increase in students looking for climate-friendly meals in US…
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Food and climate journalist Thin Lei Win shares more details and context about the Lighthouse Reports investigation she worked on with multiple journalists and co-published by The Guardian and IRPI exploring how meat lobby groups pushed…
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Today marks the 29th World Vegan Day, and the start of World Vegan Month. We'll see a host of announcements, launches, and releases, especially leading up to Veganuary – but how far has veganism come, and how far does it have to go? Here…
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Months after confirming that this year's UN climate summit will have a "mostly vegan" menu, the COP28 Presidency has announced that two-thirds of the 250,000 meals served daily will be vegan and vegetarian. The move comes as experts…
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Despite many politicians opposing climate funding – and some denying climate change altogether – a survey of 2,700 Americans shows that people are buying products with sustainability messaging more than conventional ones, as well as…
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UK government data shows meat and dairy consumption are at their lowest levels since records began half a century ago – but they've also been eating fewer fruits and vegetables, and more cheese. Experts cite the higher cost of living and…
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Agrifood tech startups in Asia-Pacific saw an investment of $6.5B in 2022, a 58% fall from the year before – but agtech funding for farmers and primary novel food production increased by 24% year-on-year, according to a new report by…
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A new investigation has uncovered how meat lobby groups aggressively pushed back on a proposed EU ban on the caged farming of animals like hens and pigs, which has now been put on hold – despite the majority of EU citizens supporting the…
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A new investigation by climate media outlet DeSmog has revealed the deep ties between agriculture lobby groups and a group of influential EU politicians, who are consequently pushing against the bloc's green agriculture reforms around…
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Former officials at the UN Food and Agriculture Organization (FAO) said they were censored and undermined by the body when reporting on the methane emissions caused by the animal agriculture industry, owing to pressure from the livestock…
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A new survey of 1,000 UK consumers highlights the importance of taste, price and more information when it comes to plant-based meat. Here are five key takeaways from the poll. Published earlier this week, the research – conducted by…
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When it comes to flexitarianism, Europe is leading the way, with Asia-Pacific catching up– but the US still lags far behind. There's no specific definition of what a flexitarian is. It could be a pescatarian who eats fish once a…
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For most Americans, ultra-processed foods (UPFs) are a big part of their daily diets, but they have been linked with a host of diseases and health detriments. In that light, a new study has found that Americans would be willing to eat and…
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Eating meat has often been linked to the idea of masculinity – to see if these perceptions are changing, researchers conducted an experiment to find out whether masculine framing in marketing would influence how men perceive vegan food. …
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