Consumer Trends & Insights

Consumer concern about the climate crisis has escalated since 2022, but half of the world finds sustainable living expensive. With climate scientists sounding the alarm about the unrealistic path to 1.5°C – just as the Arctic burns, the…
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The Swedish government has announced that it is abolishing the flight tax it introduced in 2018 to combat aviation emissions, in a move welcomed by the industry and heavily criticised by climate activists. Greta Thunberg has been let…
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Retail sales of plant-based meat have been shrinking, but they're still higher than pre-pandemic levels. Opportunities lie in price cuts and bundling these analogues with fresh produce. In 2023, sales of vegan meat and seafood fell by…
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US meat giant Tyson Foods has been sued by an environmental group for misleading consumers about the sustainability credentials of its "climate-smart" Brazen Beef. Tyson Foods, America's largest beef producer, is being accused of…
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Fable Foods co-founder and CEO Michael Fox explains why the company has decided to work with meat producers on blended applications. Climate Week NYC is coinciding with a new era for blended meat, with a major taste test revealing that…
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In a comprehensive survey about blended meat, Americans were found to prefer half-meat, half-plant burgers and nuggets more than the market-leading, fully animal-derived products. People prefer the taste of blended meat over most…
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In Australia, vEEF has introduced a new range of meat analogues that are priced lower than animal-derived meat, keying into consumer trends. Nearly a year after its merger with Love Buds, vEEF is rolling out a new range of plant-based…
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Italian legacy meat producer Gruppo Tonazzo is shuttering its meat business to solely focus on plant-based proteins via its Kioene brand. Driven by its impact on the environment and people's health, one of Italy's oldest meat…
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A majority of consumers in Spain are open to eating more meat analogues if they offer nutritional and taste parity alongside a lower environmental impact. In Spain, over half of consumers (56%) have eaten plant-based meat in the last…
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A new report looks at the challenges facing dairy and its more planet-friendly alternatives, and how collaborations between them can shape the future of dairy. Globally, dairy might be a $944B market, but it is facing growing pains in…
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In a global climate change poll, 60% of consumers said they'd support government policies encouraging meat reduction to lower greenhouse gas emissions. People are worried about the state of the environment, what businesses are doing to…
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More than two in five Australians are reducing meat or don't eat it at all, with health a major consumption driver. But taste and price remain key challenges for plant-based meats. Australians are cutting back on meat due to health and…
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Beyond Meat will soon launch a fermentation-derived mycelium steak to address consumer demand for clean-label products, with a likely launch through a health-focused restaurant chain. One of the world's most famous meat analogue makers…
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US fast-food chain Shake Shack has added the Veggie Shack burger to the menu at all Hong Kong and Macau stores for a limited time. The Veggie Shack is coming to Hong Kong and Macau, as Shake Shack continues to roll out the whole-food…
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The Consumer Brands Association has launched a new website that aims to combat "consumer confusion" around ultra-processed foods – but context is crucial. With ultra-processed foods (UPFs) taking centre stage in today's dietary…
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High-income countries tend to have higher emissions that disproportionately affect developing nations, and a new report has found a concerning gap in their attitudes towards climate change. The richest 10% of people in the world – most…
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A new study reveals how people perceive the different terms used to describe climate change, and how they fare across the US political spectrum. When the Guardian announced in 2019 that it would stop using the term 'climate change',…
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Retail sales of plant-based meat products in the US have continued to slow, dropping by 19% from last year – but industry experts have remained positive over this period. Americans spent 18.6% less on chilled plant-based meat in…
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A quarter of UK consumers say they'd try cultivated meat, recognising its animal welfare and environmental value – but taste and price remain major obstacles. In 2012, 19% of consumers in the UK said they would be willing to eat…
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UN figures show that Chinese people are eating more protein than Americans, a majority of which comes from plant-based sources. China now consumes more protein per capita than people in the US, according to the latest data from the UN…
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Plant-based dairy maker Elmhurst 1925 has launched into the vegan meat category with a clean-label dehydrated chicken under the new TerraMeat brand. In a surprising move, Elmhurst 1925, a plant-based milk powerhouse in the US, has…
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