Consumer Trends & Insights

A new 17-country survey says that 65% of Europeans are concerned about the health implications of ultra-processed foods, with over half of respondents avoiding plant-based meats because they are ultra-processed. With an increasing focus…
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By Christopher Damman, Associate Professor of Gastroenterology, School of Medicine, University of Washington Wegovy, Ozempic and Mounjaro are weight loss and diabetes drugs that have made quite a splash in health news. They target…
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With leading beauty conglomerates announcing new beauty lines featuring recombinant collagen, the potential for China to be a leader in the synthetic biotechnology ingredient industry. In December 2023, the leading international beauty…
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Today's kids are more vulnerable to climate change than any generation, and thus more inclined to have consumption behaviours that are kinder to the planet – the meat industry is trying to derail that by influencing the education system. …
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With agriculture's impact on the climate becoming clearer than ever, there are distinct views on how best to tackle the problem and enable a healthy, affordable and sustainable food system. A new report looks at the most ideal approach. …
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Veganuary has been a great success, but after a decade of expansion, growth has plateaued. Dissecting the playbook of Dry January, the other global January phenomenon, gives us important marketing lessons we can apply to break into the…
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Can our bodies help us create a natural Ozempic effect through vegan food consumption? Unilever is banking on plant-based diets to enhance the gut microbiome and boost consumers' health. With Ozempic and Wegovy dominating conversations…
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Ozempic is everywhere right now, from newspaper headlines to household shelves. But what do Americans really think about weight loss drugs? Here are 10 things you should know. In our food trends predictions for this year, we highlighted…
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Since launching in 2014, Veganuary has boasted increasing sign-ups year on year. But what’s the evidence that the campaign that encourages people to adopt a vegan diet during January is really taking a bite out of the meat market? More…
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The number of vegans in the UK has grown by 78%, reaching 2.5 million, according to an annual survey by Finder. This means 4.7% of adult Brits follow a plant-based diet – but separate research shows little understanding of climate language…
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Plant-based milk brand Silk will air its first Super Bowl commercial at this year's championship game next month, featuring MCU star Jeremy Renner on his return from a freak accident last year. But will it work? Silk had made it to the…
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Baltimore has become the first-ever US city to declare January as the official month of Veganuary, with Mayor Brandon Scott highlighting the planetary, animal welfare and health benefits of plant-based diets in his proclamation. …
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YouTube is making up to $13.4M in ad revenue from videos that promote a new kind of climate denial – focused on solutions rather than the existence of it – according to a new study. It has a profound effect on its viewers, with nearly…
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Ever the darling of the UK's plant-based space – with a recipe book that sold faster than any other vegan cookbook ever – Ella Mills retreated from the limelight a few years ago. Her brand, Deliciously Ella, suffered setbacks from the…
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As the US Supreme Court considers overturning the Chevron deference doctrine, thanks to pushback from fishing vessel operators, it could make regulating anything much more complicated – especially climate laws. It's been 40 years…
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Chilean food tech startup NotCo has unveiled its latest marketing campaign, Not So Happy Animals, which highlights some uncomfortable truths about the meat industry. "I might look like I'm happy, but my grin is not real." That's…
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In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers Oatly's new partnership with Carvel, price fluctuations for meat and…
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British entrepreneur Heather Mills has secured a rescue deal for her plant-based brand VBites, buying the assets of the business from administrators for £1M and waiving nearly £5M of debt owed to her, a month after first announcing that…
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To combat misinformation, ease consumer confusion and offer balance to the discussion around plant-based meat and ultra-processed foods, Green Queen has published a free, comprehensive resource guide on the topic in an easy-to-use FAQ…
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As marketing experts, we know that consumers are not as rational as academic research leads us to believe. In 2024, it's time to get unstuck and rethink our priorities. Editor's Note: This article is a collaboration with Unstuck, a…
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Even as we breached the 1.5°C post-industrial warming limit and recorded the hottest temperatures ever, 2023 saw media coverage of climate change drop by 4%, according to a review by the Media and Climate Change Observatory. 2023 was a…
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