Consumer Trends & Insights

Health, e-commerce and almond milk are vital in a sector that shows long-term potential despite recent headwinds, according to a new report by the Plant-Based Foods Association. In spite of a rough year for sales and investment in the…
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Fewer people in Europe have trust in their food system and are taking sustainability into account, and the lack of progress in improving their diets is "worrying", according to a new report. European consumer confidence in the health…
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First announced in November, Tesco has rolled out its newest private-label ready meal range – it's all about the vegetables. The meat-free category in the UK fell hard last year, as consumer concerns about ultra-processed foods…
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Only 9.6% of films over the last decade passed the Climate Reality Check, though these doubled in the latter half of this period and were more profitable, according to a new report. Glass Onion, The Amazing Spider-Man 2, Tenet, Marriage…
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Supergut, an emerging leader in the GLP-1 food space, is rolling out its superfood products at breakneck speed in US retail, after quadrupling sales over the last six months. Your Erewhon smoothie could now help you control your…
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People in the UK are less likely to be aware or worried about ultra-processed foods than their EU counterparts, and also consume more of these products, according to a pan-European survey. Ultra-processed foods (UPFs) are everywhere…
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The effects of GLP-1 weight-loss drugs on the food industry continue to be felt, with a new survey revealing that users of medications like Ozempic and Wegovy are spending less money on eating out and ordering takeout. When Lars…
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Veganuary will soon host the first Choose Chicken-Free Week, as part of a wider rollout of mini-campaigns to complement its annual month-long initiative. On the back of its most successful campaign to date, Veganuary is initiating…
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Dutch cultivated pork startup Meatable today hosted the first public tasting event for cultivated meat in the European Union, following approval from the newly formed safety assessment panel in the Netherlands. It comes ahead of its launch…
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As plant-based meat companies rejig their nutritional messaging and cultivated meat battles to shake off the 'lab-grown' tag and political attacks, two consumer surveys reveal that health remains a key priority for Americans when it comes…
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Brazilian meat giant JBS has faced plenty of lawsuits in its time – but the latest one could be the most damaging one of them all, given that it comes from a state attorney general. If the government intervention prevails, there will…
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The majority of consumers would pay more for products labelled as 'climate-friendly' or 'low-carbon', but the use of these labels on beef packaging breeds misunderstanding of its true climate impact, finds a new study. In July last…
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The EU Commission is facing legal action from a European Citizens' Initiative group after it failed to uphold a promised ban on caged farming in the region, despite overwhelming consumer support for the move. End the Cage Age, a…
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As it rolls out its first cultivated meat product following regulatory approval in Singapore, Vow CEO George Peppou speaks to Green Queen about the Forged quail parfait, the need to do things differently, and consumers' approach to novel…
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Americans are willing to try novel proteins – including those that are plant-based, fermented or fungi-derived – with more than half happy to pay more for them than animal proteins, according to a new survey, which shines light…
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In response to campaigning by Dutch animal rights group Wakker Dier, seven brands have agreed to make at least 50% of the recipes on food packaging vegan or vegetarian. Seven CPG brands have agreed to increase plant-based and vegetarian…
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Reducing portion sizes of food and beverage offerings in both the foodservice and packaged goods spaces can address the United States' growing food waste and obesity problems, according to a new report. In 2014, the McKinsey Global…
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A majority of Americans recognise the health and environmental benefits of vegan food, yet only a quarter are willing to adopt plant-rich diets. Plus, there has been an increase in red meat consumption over the years, according to a new…
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Nearly six in 10 consumers in Germany and Austria believe meat consumption is too high, but less than half think these foods are bad for the climate and plan to reduce their intake of animal products, according to new surveys. Even fewer…
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By Chiara Longoni, associate professor, marketing and social science, Bocconi University; and Kimberly Doell, senior researcher in environmental and climate change psychology, Universität Wien Quick and easy interventions that inspire…
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In a first-of-its-kind in-market study of cultivated meat, a majority of consumers who have tasted Eat Just's Good Meat chicken say they'd do it again. However, delivering on flavour and bringing down costs are the most important factors…
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