Consumer Trends & Insights

Thin Lei Win talks to former James Beard exec, GWU Terker fellow and communications expert Katherine Miller about her new book and why chefs are the perfect advocates to bring about structural change to food systems.  I used to think I…
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Food is Medicine programmes – which include medically-tailored meal initiatives and produce prescription campaigns – could help reduce diseases, improve quality of life, and cut billions in healthcare costs in the US, according to a…
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A new report commissioned by plant-based body Protein Industries Canada (PIC) has found that the global vegan market shows great potential over the next decade. But while Canada's own alt-meat consumption has increased, major industry…
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A new study from research group Rethink Priorities explores how different combinations of menu options influence people's choices of meat-free dishes, plant-based meals and conventional chicken and fish. Here are the key takeaways. …
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Over a fifth of German consumers (21%) believe the range of plant-based alternatives to animal products available in grocery stores is too small, according to a new survey. In fact, a higher number of options would lead to 29% buying more…
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Animal advocacy group Beyond Cruelty Foundation (BCF) is calling for the addition of SDG18 – Zero Animal Exploitation to the UN's list of Sustainable Development Goals (SDGs). The organisation argues that none of the current 17 targets is…
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A new report by the Better Food Foundation and Sentient Media analyzed eight news outlets – four each in the UK and the US – and found that five have recipe sections dominated by meat-based dishes. In an effort to find the link between…
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By Sonalie Figueiras, Editor-in-Chief, Green Queen Media and Maarten Geraets, outgoing MD Alternative Protein, Thai Union There’s no denying that times are tough for the global plant-based industry. Retail sales are down, investors have…
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Consumer preferences are becoming clearer when it comes to plant-based foods – people are drawing a line at genetically modified (GM) ingredients (also known as GMO), even as many vegan products have increased shelf space. This is…
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Leading US plant-based food companies are reportedly considering forming a coalition similar to groups behind ultra-successful marketing campaigns like Got Milk? and The Incredible Edible Egg, according to Adweek. Earmarked for a 2024…
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Around three-quarters of Americans don't think eating meat and dairy would have any impact on climate change, according to a new survey, compared to 6 out of 10 who believed recycling is a key climate action. This is despite multiple…
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Plant-based meat may be getting caught in the culture wars, and US brands that emphasize climate and environmental concerns may be putting off conservative consumers who are reluctant to try such products, according to new research. By…
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Only 1% of Americans say they are vegan – down from 3% in 2018 and 2% in 2012 – according to a new Gallup poll. The number of vegetarians, meanwhile, has also dropped from 5% in 2018 to 4% in 2023. The Gallup survey, conducted…
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Of five emotions analysed by a new report in the peer-reviewed Global Environment Change journal – anger, sadness, guilt, fear and hope – climate anger has been found to be the most influential in spurring climate action. In fact, the link…
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One of 919 respondents to the proposed plant-based milk labelling guidance by the US Food and Drug Administration (FDA), the Plant Based Foods Association (PBFA) submitted the largest comment – a 19-page document. Speaking to Green Queen…
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In a bid to meet the UN's second Sustainable Development Goal (SDG2) of zero hunger by 2030, one campaign is asking you to eat more beans. Its argument? Beans are cheap, long-lasting, nutritious, versatile, planet-friendly, and ubiquitous.…
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In the US, 95% of foodservice operators expect increased or stable sales of vegan food and beverages in the next year, with 76% aiming to continue or increase the number of plant-based meat options, according to a new report by industry…
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A UK survey of 200-plus marketing professionals has revealed that 76% have worked on sustainability-related campaigns for clients in the last five years, despite many feeling unqualified to do so. The research suggests a skills gap between…
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A study by Swiss ag-tech startup Varda has found that the cost-of-living crisis has restricted consumer spending on sustainable food in the UK, despite a majority being considerate of their food sources. This comes after another report by…
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Beyond Meat's first new ad campaign after a difficult year sees the plant-based meat brand go back to its roots – literally. Titled There's Goodness Here, Beyond tackles misinformation about plant-based meat in a subtle response to the…
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Singapore-headquartered Next Gen Foods is rebranding into TiNDLE Foods, its vegan chicken subsidiary, as it announces an expansion into new product categories. The move will see Mwah!, the start-up acquired by the parent company in March,…
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