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Consumer Trends & Insights
Climate Change & Alt Protein Consumer Trends and insights from our award- winning impact & sustainability media platform.
Cannabis Tonic Attracts Celebrity Investment From Gwyneth Paltrow & Rebel Wilson
Cann, a Los Angeles-based startup that has gone viral for its alcohol-free cannabis-infused social tonics, has announced that it has secured investment from a star-studded list of celebrities, among them Rebel Wilson, Gwyneth Paltrow,!-->…
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Europe Plant-Based Meat & Dairy To Be Worth US$8.9 Billion By 2025, Report Finds
A new report from Dutch multinational financial firm ING predicts that the plant-based meat and dairy market in the European Union and the U.K. will balloon to €7.5 billion (US$8.87 billion) in the next five years. The analysis also found!-->…
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Veganuary Celebrates 1 Million Participant As Plant-Based Diet Goes Mainstream
Veganuary, the U.K.-based campaign encouraging people to eat vegan for the month of January, has just hit the 1 million supporter mark since its inception in 2014. The achievement is testament to the growing plant-based trend, especially!-->…
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abillionveg Report: 4 Key Facts About The Global Rise Of Conscious Consumerism
It’s become pretty clear that consumer preferences have changed drastically over the past few years alone. We at Green Queen have highlighted before how millennials and Gen Zs are at the forefront of the movement. But we could be entering!-->…
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Health & Sustainability A Priority For Asian Consumers But Cost & Ease Remain Still A Barrier
A newly released global public opinion study has found that the majority of people around the world are now willing to adopt healthy and sustainable behaviours, especially in Asia. However, there remains key impediments to action, with the!-->…
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Language Matters: Mainstream Consumers Prefer Term ‘Field Grown’ To ‘Meat Free’, ‘Vegetarian’
A new report by the Better Buying Lab, a research lab under the World Resources Institute (WRI) that tests strategies to help consumers select sustainable foods, says that language matters when it comes to making plant-rich foods popular!-->…
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92% Of Impossible Burger Sales Are Replacing Animal Meat Purchases
As Impossible Foods expands its retail distribution to over 11,000 locations nationwide in the U.S., the company reports that the vast majority of its sales are now coming at the expense of animal-derived meat. These figures emerging from!-->…
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People Who Identify As ‘Full Meat-Eaters’ Now A Minority In Germany, Study Finds
For the first time ever, the majority of German consumers are limiting their meat intake, a recent study finds. The research also shows that many in Germany are now open to the concept of consuming cell-based meats, though strong tradition!-->…
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Study: Australian Gen Zs Not Ready For Cultured Meat, But Concerned About Environment & Animals
A new Australian study has found that Generation Z – the younger generation born between 1995 and 2015 – are not ready to accept cultivated meat, but are greatly concerned about environmental and animal welfare issues. Despite their!-->…
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Google Trends 2020: Interest In Veganism At Record High According To New Report
Interest in veganism has reached an all-time high this year, data from Google Trends shows. It reflects the notable rise in popularity of plant-based diets and vegan lifestyles around the world amid the coronavirus pandemic, with consumers!-->…
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How This Model Agency Is Reshaping Beauty Norms In Fashion
Founded in 2017, Zebedee Management works with people with disabilities and visible differences, giving them a platform to be seen in the same spotlight on the fashion stage. Proving itself as a trailblazer in what has been dubbed as the!-->…
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Majority Of Public Now Shifting To Flexitarian & Plant-Based Diet, New Survey Finds
A new poll has found that nearly 60% of the American public are now transitioning to a flexitarian or plant-based diet. The research, conducted by market research firm OnePoll and commissioned by Eat Just, the makers of the famous!-->…
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Thailand: Homegrown Food Tech Startups Race To Meet Plant-Based Demand Surge
Much like the rest of the world, Thailand’s plant-based movement is picking up pace. From the number of restaurants rolling out meatless dishes to the emergence of homegrown food techs developing accessible and affordable plant-based!-->…
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We Asked Oatly About The Blackstone Deal & Here’s What They Said
Oatly is the world's most famous oat milk brand to date and millions of plant-forward consumers are fans of their milks, yogurts, creams and ice cream products that are entirely made from plants. Even the biggest coffee chain in the world,!-->…
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The Top 5 Sustainable Business Trends From Food Tech To Renewable Energy
Sustainability is no doubt the keyword taking over the corporate landscape in recent years. From startups developing crucial innovations in clean energy to investors pouring capital into firms creating sustainable food solutions,!-->…
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Gen Z Climate Activists Garner Millions Of ‘Biodiversity’ Views On TikTok
Millennials and Gen Zs are well known for their climate activism, from participating in high-profile Extinction Rebellion protests to leading global student strikes. Now, the younger generation are using the popular social media platform!-->…
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Healthy Food Subsidies & Processed Meat Levies: New Survey Shows Consumers Want More From Government & Retailers
Consumers are calling for healthy foods to be cheaper and more available in grocery shops, a new poll finds. The survey, which explored public attitudes about healthy eating, finds that the current food market poses barriers for shoppers!-->…
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Rise In Vegan Menu Offering Globally, Plus More Data From New abillionveg Report
From the number of vegan-friendly restaurants to new product launches on supermarket shelves, there is no doubt that the plant-based trend is taking the world by storm. But there are differences between regional markets, with some cities!-->…
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Big Meat To Lose US$20B This Year While Alt Protein Poised For Growth, Says New Report
A new report by New York-based market intelligence firm CB Insights is predicting a major tumble for the conventional meat industry. According to analysts, big meat is not just facing massive immediate losses amid the coronavirus pandemic,!-->…
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In-Depth: Ana Andjelic On The Business Of Aspiration & Why Consumers Now Care About The Planet
Ana Andjelic is a strategy executive, global thought-leader, author, speaker, sociologist and brand strategist who has worked at the world’s top brands and advertising agencies. Her popular newsletter (which is how I found her) The!-->…
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90% Global Public Investors Have ESG Investment Policies, New Survey Finds
Over 90% of global public investors now have specific environmental, social and governance (ESG) investment policies in place or are in the process of implementing them, reveals a new survey from independent think tank OMFIF and American!-->…
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