Consumer Trends & Insights

A host of studies over the last few years have shown that consumers don't like the word 'vegan' on product labels, even if they'll otherwise like or consume those items. So how do you disassociate vegan food from its definition? I…
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At COP28, the UK announced its intention to ban imports of everyday essentials linked to illegal deforestation, which will affect large companies with high turnovers. But environmental experts and campaigners have raised questions about…
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As the UK eats less meat and dairy than ever before, the Agriculture and Horticulture Development Board (AHDB) is launching an ad campaign promoting beef, lamb and dairy in January to rival the increasingly popular Veganuary, with three TV…
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Analysis by alternative protein think tank the Good Food Institute (GFI) Europe reveals how value-added tax (VAT) on plant-based milk alternatives creates a disparity with their conventional counterparts. But there are calls to level the…
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Welcome to Day 13 of #COP28, the unintended last day. In Green Queen's COP28 Daily Digest, our editorial team curates the must-reads, the must-bookmarks and the must-knows from around the interwebs to help you 'skim the overwhelm'. …
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Welcome to Day 12 of #COP28, the final day! In Green Queen's COP28 Daily Digest, our editorial team curates the must-reads, the must-bookmarks and the must-knows from around the interwebs to help you 'skim the overwhelm'. Catch up: DAY…
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British vegan entrepreneur Heather Mills has announced that her legacy plant-based meat brand VBites is entering administration this week, after failing to secure funding amid rising costs. The 30-year-old company's collapse comes amid a…
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Welcome to Day 11 of #COP28 – it's almost the end of the road. In Green Queen's COP28 Daily Digest, our editorial team curates the must-reads, the must-bookmarks and the must-knows from around the interwebs to help you 'skim the…
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Welcome to Day 10 of #COP28 – the first ever official day dedicated to food systems in the history of the summit. In Green Queen's COP28 Daily Digest, our editorial team curates the must-reads, the must-bookmarks and the must-knows from…
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Welcome to Day 9 of #COP28. In Green Queen's COP28 Daily Digest, our editorial team curates the must-reads, the must-bookmarks and the must-knows from around the interwebs to help you 'skim the overwhelm'. Catch up: DAY 1 - DAY 2 - DAYS…
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Welcome to Day 8* of #COP28. In Green Queen's COP28 Daily Digest, our editorial team curates the must-reads, the must-bookmarks and the must-knows from around the interwebs to help you 'skim the overwhelm'. Catch up: DAY 1 - DAY 2 -…
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Does plant-based meat have an image problem? Peter McGuinness, CEO of Impossible Foods – one of the largest companies in the space – believes as much. To counter the off-putting "wokeness" associated with these products and take on Big…
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Open AI's artificial intelligence system ChatGPT has predicted that the world will go almost entirely vegan by 2073, two years after which the animal agriculture industry becomes obsolete. It was based on a prompt by the Daily Mail, which…
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British naturalist and broadcaster Sir David Attenborough has given his most direct endorsement of a vegan diet in the latest episode of his BBC One series, Planet Earth III. The longtime TV host highlighted the vast amount of land…
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What does the future look like for food tech? French consultancy DigitalFoodLab has released its annual State of FoodTech Trends report for 2024, distilling 28 directions in six 'mega-trends', including sustainable proteins, food is…
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McDonald's new burgers are on their way, after seven years of testing and over 50 tweaks, in response to drying consumer sentiment about its dry burgers. But while these burgers might be more impactful on your palate, they certainly leave…
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Welcome to Day 6 of #COP28. In Green Queen's COP28 Daily Digest, our editorial team curates the must-reads, the must-bookmarks and the must-knows from around the interwebs to help you 'skim the overwhelm'. Catch up: DAY 1 - DAY 2 - DAYS…
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A 50% switch to plant-based proteins by six leading retailers and caterers could cut annual greenhouse gas emissions by 31.6 million tonnes, which is the equivalent of removing 25 million cars in the EU, according to a report by research…
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Welcome to Day 5 of #COP28. In our Green Queen COP28 Daily Digest, our editorial team curates the must-reads, the must-bookmarks and the must-knows from around the interwebs to help you 'skim the overwhelm'. Catch up: DAY 1 - DAY 2 -…
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Welcome to Days 3 and 4 of #COP28. In the weekend edition of the Green Queen COP28 Daily Digest, our editorial team curates the must-reads, the must-bookmarks and the must-knows from around the interwebs to help you 'skim the overwhelm'. …
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Welcome to Day 2 of #COP28. In our Green Queen COP28 Daily Digest, our editorial team curates the must-reads, the must-bookmarks and the must-knows from around the interwebs to help you 'skim the overwhelm'. Catch up: DAY 1 Headlines…
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