Consumer Trends & Insights

By Christopher Boone, Professor of Sustainability, Arizona State University and Karen C. Seto, Professor of Geography and Urbanization Science, Yale University To meet today’s global sustainability challenges, the corporate world needs…
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A new report by Green Queen Media argues that while plant-based meat sales may be flat in the US and Europe, in Asia Pacific, the alternative protein industry is booming. Green Queen Media has published the 2022 edition of its…
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One of these is the impact of the internet on the environment and how it also contributes to climate change. Most of us spend hours glued to screens and devices, but few of us consider the greenhouse gas emissions toll of this behavior. …
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A new survey finds nearly 40 percent of Chinese consumers are reducing their meat consumption—a move driven by health benefits, taste, ethics, and a 'cool factor.' The new research, led by Good Growth, finds that more than half (60…
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Born after 1996, Gen Z are eating vegan meat, ditching plastic and joining climate protests. Now, they are launching climate careers too.
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Sustainability is a hot topic in fashion right now, as the industry grapples with its reputation as one of the most polluting in the world. Consumers, in search for more eco-friendly ways to shop, are looking for alternatives that leave…
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VEG3, a New Zealand-based company, has announced the release of what they describe as the "world’s first artificial intelligence marketing assistant for vegans". In the future, will AI tools replace content writers? The AI-powered…
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According to a new report, while corporations continue to make sustainability commitments, they struggle to find a qualified workforce to help implement them. The new report from Microsoft and the Boston Consulting Group finds that 57…
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New research finds between 90 to 99 percent of all tropical deforestation is related to agriculture, either directly or indirectly. The new research, published in the journal Science found only half to two-thirds of deforested land for…
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A new survey finds growing concerns over climate change are impacting a number of key considerations, including the decision to avoid having children. New research across 31 countries including the U.S., U.K., South Korea, Egypt,…
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European consumers are keen to see more alternatives to conventional animal products, finds a new survey. More than 60 percent of consumers across four European countries—France, Spain, Germany, and Italy—say more alternatives to meat…
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Arguably, no two food tech companies have played a bigger role in making it seem possible for the planet to go plant-based than California-based rivals Beyond Meat and Impossible Foods. Both companies manufacture animal-free burger patties…
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The latest data shows that secondhand fashion that will lead sustainable fashion and see explosive growth in the next few years.
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Emojispeak totally count as a language on its own nowadays. But using the laughing face or the red heart emoji is so 2016. It's 2022, time to upgrade your emojis the sustainable way. PSA: it's now officially cool to be sustainable! So…
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New research could help create an eco labeling system that would bring more clarity to shoppers about the sustainability of their purchases. The findings, published in the Proceedings of the National Academy of Sciences, could help the…
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The global alt protein industry is changing every day. Here's what you need to know. In its annual 'State of the Industry 2021' report, The Good Food Institute (GFI) dived deep into the alternative protein landscape. Across the…
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British brand The No Meat Company has conducted a survey of 2,000 U.K. adults to gauge attitudes around plant-based meat. The key takeaway was that 46 percent of the participants had previously harboured disinterest in ‘different’ foods,…
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Reducing food waste is the single best solution to the climate crisis, suggests a recent study. Project Drawdown identified the strategy as having the most tangible potential to reduce emissions. It is not the first time that an adaptation…
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Gucci has announced a collaboration with technology-infused jewellery brand Oura. The two have developed a Gucci branded Oura ring that functions as a fashion statement, fitness and sleep tracker. It marks an unusual move away from…
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A new study, conducted by Veylinx, has revealed consumer insights critical to the growth of the alternative protein sector. A key takeaway for brands looking to entice new customers is confirmation that price and taste are bigger drivers…
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Consumers across the globe are adopting flexitarian diets, motivated by health and environmental factors. Newly published research by Kerry, the global leader in taste and nutrition, suggests the move towards alternative proteins starts…
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