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Consumer Trends & Insights
Climate Change & Alt Protein Consumer Trends and insights from our award- winning impact & sustainability media platform.
Would You Pay For Meat & Dairy’s True Cost? German Supermarket Tests Climate-Inclusive Pricing
In a weeklong trial, German discount retailer Penny has increased the prices of nine products – mostly dairy and meat – to reflect their true cost on the climate (including soil and water use) and human health. Implemented across its 2,150!-->…
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‘Menu Anxiety’ Mirrors Sustainability Concerns Among Gen Z, Millennials
Recent data indicate that dining decisions are increasingly causing stress for younger Americans, with nearly one-third experiencing 'menu anxiety' when ordering at restaurants.
A study of 2,000 adults revealed that 41 percent of!-->!-->!-->…
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Low Waste Life: Confessions Of An Ex-Zero-Waste Jar Activist
Several years ago, I made the somewhat difficult and hugely inconvenient decision to keep all my waste in a glass jar.
I wanted to make as large an environmental impact as possible and walk the talk about advocating for a greener and!-->!-->!-->…
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What Is The Degrowth Movement And Why Should You Care?
Have we consumed our way to a climate crisis? Our entire economy is based on growth indicators and well, not all growth is good. That’s the underlying message of the degrowth movement—a term used to encapsulate political, social, and!-->…
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Alt Protein Marketing Needs A Behavioural Science Overhaul
To achieve long-term success, alternative protein companies need to better leverage consumer psychology and the behavioral science around instant and future rewards.
In the fast-growing alternative protein sector, companies are!-->!-->!-->…
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New Research Dishes On Ways Restaurants Can Increase Orders of Lower Emission Foods
A new meta-analysis explores how restaurants can get patrons to order lower-emission food.
In a climate increasingly fraught with urgency, the microscope is on consumer behaviors, particularly food choices, which generate about 34!-->!-->!-->…
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Greenwashing: A Guide To Spotting All Kinds of Green Sheen From Greencrowding to Greenhushing
From greenlabelling to greenlighting: here's a guide to greenwashing vocabulary in all its shapes and forms, as well as examples to help you spot them.
So you’ve heard of greenwashing. But there’s a whole host of ways companies are!-->!-->!-->…
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5 Foods You Eat Everyday Could Disappear Because Of Climate Change, From Coffee To Potatoes
Climate events will not just be felt through more frequent natural disasters and extreme temperatures, but they will soon have a daily impact on our lives in the way of food.
Believe it or not, we may no longer be able to enjoy many of!-->!-->!-->…
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10 Trends Shaping Eco Travel: Exploration Meets Ethics
Following covid, travellers are shifting towards ‘planet-first’ destinations and meaningful eco-travel experiences.
Globally, aviation accounts for around 2.5 percent of carbon emissions and 1.9 percent of all greenhouse gas emissions,!-->!-->!-->…
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Despite Its Giant GHG Footprint, The Climate Impact of Meat Is Still Largely Misunderstood: Survey
A recent survey finds consumers in five major meat-consuming nations are still largely in the dark about its climate impact.
A recent global poll by Northstar Research, commissioned by sustainable food NGO Madre Brava, revealed that!-->!-->!-->…
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Research Shows Chefs Can Use Sight, Sound & Smell To Help Us Eat More Sustainably
Behavorial scientist Dr. Sophie Attwood highlights the many ways we can use sight, sound and smell to nudge us to make better food choices and how chefs and foodservice operators can use these insights to help trigger more planet-friendly!-->…
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“The Data Shows That Consumers Are Committed To Incorporating Plant-Based Meat Into Their Diets,” PBFA’s Julie Emmett Talks Industry…
An interview with PBFA's Vice President of Marketplace Development about the data from their latest report, the evolution of the US plant-based foods industry and where things are going next.
US industry group the Plant Based Foods!-->!-->!-->…
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Climate Doomism Is Bad Storytelling – If We Want To Trigger Action, We Need To Lead With Hope
Climate doomism, the view that humanity has lost the climate battle, makes us feel helpless and anxious. It also stops us from taking action.
By: Anastasia Denisova, Senior Lecturer in Journalism, University of Westminster
When news!-->!-->!-->!-->!-->…
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Cult Snax Leader & Gen Z Seer Andrea Hernández On Brand Building, The Gen Z Paradox & How To Market Sustainability
Andrea Hernández is the founder of Snaxshot, a platform for emerging food and beverage brands whose newsletter has become a must-read amongst young founders and veteran CPG brand folks alike thanks to her astute observations and just!-->…
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Expo West 2023 in Numbers: 25% Vegan Booths, 100+ Alt Protein Brands, 60k Visitors
The 'Superbowl' of the CPG industry takes place in California this week and future food products are gaining ground on the show floor with a quarter of the booths featuring vegan products and over 100 alternative protein companies in!-->…
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Happier People More Likely To Eat Cultivated Meat, Shows New Research
A new study suggests that there is a positive correlation between consumers' psychological well-being and their willingness to consume cultivated meat.
Researchers at Singapore Management University's School of Social Sciences and the!-->!-->!-->…
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Carbon Labeling Is Coming For Your Food: Here’s What You Need To Know
As companies race to net zero goals and consumers demand more transparency about the products they buy, carbon labels will become a necessity, particularly on supermarket shelves. But do they work? And how should they be designed? Here's!-->…
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USDA Foreign Ag Service To US Plant-Based Brands: Export To Germany Where 55% Are Flexitarians
A new report is encouraging US plant-based brands to export to Germany, describes as the 'fastest-growing plant-based meat market in Europe'
While the US mainstream media is on a headline rampage against plant-based meat, the US!-->!-->!-->…
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Oatly Adds Climate Footprint To Revamped US Oatgurt Range To ‘Give Consumers Choices’
Oatly Group AB, the Swedish oat drink company, announced that it has added climate footprint labeling to select US products, starting with the brand's newly reformulated Oatgurts, a range of plant-based yogurts.
Oatly Group AB, the!-->!-->!-->…
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The 10 Best Sustainability Podcasts You Need To Listen To Now
We scoured the airwaves to find the best podcasts out there about environmental issues, all with their own voice and format, some inspiring, some informative, some funny, all important and worthwhile.
Are you a podcast fan yet? Or maybe!-->!-->!-->…
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Food Culture Expert Eve Turow-Paul of Food For Climate League: ‘Small Changes To Menu Language Can Dramatically Impact Consumer Choice’
Green Queen's Sonalie Figueiras interviews non-profit founder and food culture expert Eve Turow-Paul about food, climate and how to empower people to change what's on their plate for a more sustainable future.
Author, consultant and!-->!-->!-->…
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