Hong Kong’s Plant-Forward Restaurant Chain Treehouse Expands
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Hong Kong’s vegetable-forward restaurant Treehouse has opened its third location in Causeway Bay, Hong Kong.
With its third location now up and running, Hong Kong’s Treehouse doubles down on its commitment to bring sustainable, delicious food to the region.
The new location is located in the heart of the city’s business district, where Treehouse says it hopes to reach consumers in need of a fast-casual dining experience with a focus on sustainability and a plant-forward ethos.
“The main contributors of ecological and climate destruction are largely tied to consumer and industry behavior,” Treehouse says. Founder and chef Christian G. Mongendre puts a focus on fixing these “systemic errors” by making delicious, nutritional food using high-quality, local ingredients that he says are accessible to everyone.
“From the smallest details in menu development to technological upgrades in the venues,” Treehouse says Mongendre has his finger “on every pulse of innovation, covering eco-sustainability, health, and efficiency.”
The new Treehouse location offers guests a unique dining experience in a restaurant location that integrates and pays homage to nature. The new location was designed by the award-winning studio Stefano Tordiglione Design. The restaurant features a blend of mirrors, aluminum, and stainless steel that help guests feel suspended in a treehouse.
The menu is free from processed foods including preservatives, artificial sweeteners, and other unhealthy ingredients. New menu items include Spruce Pho Soup made from anise-clove broth, avocado, kelp noodles, bean sprouts, seasonal vegetables, Thai basil, lime, and chili.
Sustainable food in Hong Kong
The attention to detail is crucial, according to Mongendre in order to bring quality, conscious businesses to the mainstream. Mongendre is behind eight Hong Kong restaurants and one in Portugal.
Hong Kong has seen a recent rise in sustainable food efforts. Last month, the Sustainable School Summit saw students and industry leaders convene to explore options for reducing the carbon footprint of regional school meals.
Also last month, Planet for All, a Hong Kong-based non-profit animal protection organization, launched its first public education campaign to promote plant-based milk. That partnership will see it work with 30 regional restaurants to make dairy-free options more accessible.