The World’s Largest Sports Nutrition Brand Taps Perfect Day’s Precision Fermentation Whey
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Myprotein, the world’s largest online consumer sports nutrition brand, is bringing Perfect Day’s precision fermentation whey into the fold.
Whey Forward is the first co-branded product in the MyProtein label using Perfect Day’s precision fermentation dairy. The product delivers whey consumers the taste and performance they love while also being a more sustainable, ethical product.
A better whey
“We’re thrilled to combine Myprotein’s leadership in creating innovative products focused on fueling performance with the unmatched nutrition and functionality of our animal-free whey protein. Whey Forward exemplifies how animal-free does not mean sacrificing taste, performance, or the future of our planet,” Ryan Pandya, co-founder and CEO of Perfect Day, said in a statement.
Like all of Perfect Day’s products, the Myprotein Whey Forward has a significantly smaller environmental footprint than conventional dairy. According to Perfect Day, its novel technology reduces water consumption by up to 99 percent and produces 97 percent fewer greenhouse gas emissions than conventional whey production methods.
It achieves this through its novel precision fermentation technique that sees whey protein developed using microflora in a process similar to brewing beer. The end result is a product that works and tastes just like dairy with applications in milk, yogurt, and cheese, as well as traditional whey uses.
“With Whey Forward, we are removing a barrier to make it even easier for people to find a protein that best suits their performance goals. Pairing Perfect Day’s technology, with our state-of-the-art production and award-winning formula, we are able to maintain the same delicious taste and texture that makes our products leaders in the category,” said Pallav Tamaskar, Managing Director, Myprotein U.S.
The partnership with Myprotein is the latest collaboration for Perfect Day, but not its first. Since its first product launch in 2020, the company has been actively disrupting the dairy category with a number of brand collaborations.
In June, Perfect Day partnered with leading confectionery manufacturer Mars on a chocolate bar made with its whey. Startups aimed at disrupting the dairy category are also looking to the category leader for a jumpstart. Tomorrow Farms announced its partnership earlier this year, as did Strive Nutrition.
Last November, Perfect Day partnered with Starbucks on a test run at select locations throughout Seattle. And last year, former U.S. president Barack Obama celebrated a milestone birthday with a menu that featured vegan cheese made by Perfect Day, among other sustainable options.
Lead image courtesy Perfect Day.