2023 Review: Green Queen’s Top 20 Alt-Protein Stories of the Year

5 Mins Read

It’s been a huge year for alternative protein – here, we dive into the 20 most-read food stories on Green Queen over the last 12 months, which range from national policy actions and product launches to marketing narratives and regulatory developments.

1) Upside Foods and Eat Just earn US regulatory approval

The biggest alternative protein story of the year was also one of our most read, with Californian duo Upside Foods and Eat Just becoming the first companies to earn USDA approval to sell cultured meat in the country.

2) The 10 most supportive governments for cultivated meat

We listed out 10 governments leading the way for cultured meat progression, in terms of funding and policy support, including the likes of Singapore, the US, Japan, the Netherlands and China.

3) Italy bans cultivated meat (against EU law)

After months of speculation, Italy made the local sale and production of cultivated meat illegal (against EU law), alongside a plant-based meat labelling ban.

italy cultivated meat ban
Courtesy: AP

4) Denmark’s world-first national plan for a plant-based transition

In October, Denmark became the first country in the world to release a national action plan to facilitate the transition towards a plant-based food system.

5) South Korea announces its own national plant-based plan

Shortly after Denmark’s announcement, South Korea became the second nation to announce a national plan to boost local plant-based food production and promote alt-protein consumption.

6) Mosa Meat opens the world’s largest cultivated meat facility

Dutch cultured meat pioneer Mosa Meat opened the world’s largest facility (and its fourth) to make cultivated meat, sprawling over an area of 2,760 sq m.

lab grown meat
Courtesy: Mosa Meat

7) Superlatus acquires Perfect Day’s consumer brands

The world’s largest precision fermentation player, Perfect Day, agreed to sell its consumer-facing brand The Urgent Company (and subsidiaries including Coolhaus and Brave Robot) to newly formed food tech firm Superlatus. At the time of writing, the sale has not been confirmed by either company.

8) Comparing precision-fermented dairy LCAs

Speaking of, we explored the handful of life-cycle assessments conducted for precision fermentation dairy companies (yes, Perfect Day was on this list), alongside independent scientific research.

9) Remilk earns Israeli regulatory approval

Israeli precision fermentation Remilk received the country’s first regulatory approval for precision-fermented dairy. It has also obtained clearance from Singapore’s regulator, and FDA and USDA GRAS approval stateside.

10) Formo breaks down its ‘lab-brewed’ egg

In an exclusive interview with Green Queen, German precision fermentation startup Formo revealed the details behind its soon-to-launch egg alternative, its regulatory compliance and research into consumer acceptance.

formo eggs
Courtesy: Formo

11) Pureture’s cheaper-than-dairy fermented vegan casein

New York-based biotech company Pureture made waves with the announcement of a traditionally fermented vegan casein that could be supplied at a rate “20% and 30% lower than the existing dairy ingredients”.

12) A deep dive into Oatly’s many struggles

In August, we deep-dived into what has been a tumultuous couple of years for the world’s largest oat milk company, Oatly, featuring leadership changes, ad bans, product recalls and withdrawals and a stock crash.

13) Alpro redesigns its brand and packaging to better reflect its sustainability mission

Danone’s global plant-based marketing director chatted with Green Queen about Alpro‘s brand refresh and the thinking behind the new packaging, as well as upgrading core recipes.

alpro packaging
Courtesy: Elmwood

14) The ins and outs of alt-protein’s design aesthetic

Zoran Svetličić, co-founder and senior brand strategist at design agency Shift, explored three emerging patterns in design aesthetics for alternative protein marketing and branding.

15) The 10 biggest challenges facing the plant-based sector

We outlined 10 of the most pressing obstacles facing the plant-based industry, touching upon marketing, pricing, product innovation and quality, sustainability messaging, and marketing.

16) Revealed: the meat and dairy lobby’s immense power

A study revealed just how massive the influence of the animal agriculture lobby is across different fronts like public funding, labelling, marketing and policies, which is blocking the rise of alternative protein.

air protein
Courtesy: Solar Foods

17) Tasting Finnish startup Solar Foods’ air protein

What does protein made from thin air taste like? We attended the world’s first tasting of Finnish startup Solar Foods‘ microbial-fermented protein Solein.

18) Singapore debuts gelato made from Solein protein

It was a big year for Solar Foods, with Solein appearing on the menu of Singapore eatery Fico, as part of a vegan gelato made from captured carbon.

19) Oatside launches ice creams in Singapore

Also in Singapore, oat milk company Oatside entered the frozen category with three ice cream flavours, along with a public sampling event to promote the launch.

revo foods salmon
Courtesy: Revo Foods

20) Austria’s Revo Foods launches 3D-printed whole-cut salmon

In Austria, Revo Foods launched its whole-cut salmon filet Vienna-based vegan supermarket Billa Pflanzilla, marking the 3D-printed meat’s European retail debut.


  • Anay Mridul

    Anay is Green Queen's resident news reporter. Originally from India, he worked as a vegan food writer and editor in London, and is now travelling and reporting from across Asia. He's passionate about coffee, plant-based milk, cooking, eating, veganism, food tech, writing about all that, profiling people, and the Oxford comma.

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