Consumer Trends & Insights

A recent trial revealed that serving plant-based options by default in college and university campuses can present significant benefits for the environment – the people behind the study explain why. Last year, catering giant Sodexo…
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Chicago-based meat company Oscar Mayer, a subsidiary of Kraft Heinz, is launching a line of plant-based hot dogs, as part of an ongoing collaboration with NotCo. They will debut at Expo West next week. The two-year-old joint venture…
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Burger King has made all plant-based products and meals cheaper than meat across its German operations to encourage increased vegan consumption. It will develop a new flower-shaped patty with The Vegetarian Butcher to differentiate beef…
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UK supermarket Tesco is witnessing a rise in demand for plant-based food, following a slight dip in sales last year. The retailer says the plant-based industry is now in its "second phase", with whole cuts a key growth point. It's no…
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Continuing its flexitarian-targeting marketing drive, Canadian vegan cheesemaker Daiya might be ruffling a few feathers with its latest campaign, which features a cheeseburger with conventional beef and plant-based cheese. "Enough…
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Nearly 15% of Americans don't think climate change is real, with denialism highest in the central and southern US and among Republicans, according to a new study. 2024 is the year of climate elections, and the polarising conversation…
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Misinformation is rampant in the food system, with attacks on alternative protein becoming louder and more frequent. Robbie Lockie, founder of the newly formed Freedom Food Alliance, talks about the organisation's research into meat and…
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With 2024 a year of major elections around the world, Caitlin Smith, senior campaigner at corporate watchdog Changing Markets Foundation, highlights the non-profit's research into alternative protein misinformation on social media, and why…
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Semaglutide drugs like Ozempic and Wegovy are making headlines daily as more and more people get prescriptions; here's how these drugs like Ozempic and Wegovy could change the food industry. With a third of Americans clinically obese,…
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Over four in 10 Japanese consumers are willing to give cultivated meat and seafood a taste as long as it's safe, but 58% have never heard of it, highlighting the challenge for the country's alternative protein sector. In April, the…
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US fast-casual chain Smashburger has partnered with jackfruit meat producer Jack & Annie's to debut a new burger across its locations nationwide, the latest example of a QSR embracing whole-food plant-based products. With health and…
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Despite facing a tough time globally, Australia's plant-based meat sector has proliferated in the last few years, with the number of products on sale in retail channels growing by 14% from 2022-23, according to alternative protein think…
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A new 17-country survey says that 65% of Europeans are concerned about the health implications of ultra-processed foods, with over half of respondents avoiding plant-based meats because they are ultra-processed. With an increasing focus…
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By Christopher Damman, Associate Professor of Gastroenterology, School of Medicine, University of Washington Wegovy, Ozempic and Mounjaro are weight loss and diabetes drugs that have made quite a splash in health news. They target…
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With leading beauty conglomerates announcing new beauty lines featuring recombinant collagen, the potential for China to be a leader in the synthetic biotechnology ingredient industry. In December 2023, the leading international beauty…
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Today's kids are more vulnerable to climate change than any generation, and thus more inclined to have consumption behaviours that are kinder to the planet – the meat industry is trying to derail that by influencing the education system. …
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With agriculture's impact on the climate becoming clearer than ever, there are distinct views on how best to tackle the problem and enable a healthy, affordable and sustainable food system. A new report looks at the most ideal approach. …
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Veganuary has been a great success, but after a decade of expansion, growth has plateaued. Dissecting the playbook of Dry January, the other global January phenomenon, gives us important marketing lessons we can apply to break into the…
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Can our bodies help us create a natural Ozempic effect through vegan food consumption? Unilever is banking on plant-based diets to enhance the gut microbiome and boost consumers' health. With Ozempic and Wegovy dominating conversations…
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Ozempic is everywhere right now, from newspaper headlines to household shelves. But what do Americans really think about weight loss drugs? Here are 10 things you should know. In our food trends predictions for this year, we highlighted…
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Since launching in 2014, Veganuary has boasted increasing sign-ups year on year. But what’s the evidence that the campaign that encourages people to adopt a vegan diet during January is really taking a bite out of the meat market? More…
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